Bianchi Biz Blog

NOVEMBER 9, 2020

government statistics showing newsroom employment dropping 29 percent since 2010; and. While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

AUGUST 8, 2022

I regularly receive pitches for SME interviews, and the first thing I tell the PR reps is “Does [name of SME]’s company have any customer stories?” How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Technology 93

Technology Meeting Media Analytics 93

Sword and the Script

NOVEMBER 8, 2022

In 2010 he signed the Giving Pledge and made numerous contributions to secondary and post-secondary education institutions and others, many of which have programs and facilities named in his honor. Born in Portland, Oregon in 1927, Lokey attended Stanford University, from which he attained a bachelor’s degree in journalism in 1949.

Corporate 78

Corporate Reputation Case Study Employee 78

Bianchi Biz Blog

DECEMBER 7, 2020

The craziest story from the standpoint of realizing I was in the middle of something really big was probably the 2010 Enbridge Oil Spill. How long have you been in journalism and how did you get started? My first journalism job after college was as a copy editor at a small newspaper in a suburb of Washington, D.C.

Automotive 56

Automotive Meeting Report Transportation 56

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 98

Blogging Facebook Twitter Writing 98

Sword and the Script

APRIL 10, 2018

In turn, I put together a pitch with a link and reached out to reporters I thought would be interested. Similarly, I read the Wall Street Journal, and there are plenty of people that do not. We couldn’t get in to post and distribute an announcement. So, we kept going without it. The point is, what is news…is highly subjective.

Engineering 79

Engineering Content Marketing Analysis Web 79

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Social Media 81

Social Media Twitter Facebook Measurement 81

Doctor Spin

APRIL 25, 2023

Tailoring pitches for diverse audiences. Organization Development Journal. Organization Development Journal. Source: Wikipedia PR professionals and communicators with a strong Theory of Mind can better understand their audience , create more compelling messages, and build lasting relationships. & Watt, John. In Wikipedia.

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

Bianchi Biz Blog

JANUARY 11, 2021

In 2021, I expect most of my non-newsy features will be on the societal changes that EVs bring with them, a shift from the technological focus that were more important in the years right after mainstream plug-in vehicles started getting some attention around 2010. How long have you been in journalism and how did you get started?

Automotive 55

Automotive Meeting Report Media 55

Bianchi Biz Blog

JANUARY 24, 2022

How long have you been in journalism and how did you get started? I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota. Music and cars; I suppose that sums up my journalism career! What advice do you have for PR people that want to pitch you? That’s where I spend the majority of my time now.

Meeting 77

Meeting Automotive Media Technology 77

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. 2a) June 2, 2014: Vocus + Cision.

Technology 14

Technology Company Software Marketing 14

Landis PR

MARCH 27, 2023

Covering baseball, it’s all about the new rules right now, especially adding the pitch clock to a sport that is famous for having no clock. What advice do you have for PR people who want to pitch you? What types of stories, trends or issues are on your radar now? Describe one of the wackiest proposals/ideas you’ve been sent.

Meeting 52

Meeting Sports Media Pitching 52

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . NZ, Passing Time 2010 ( Public Domain ) . See these related posts: What is Agile Marketing Again? Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. Start listening: Podcast website. Apple Podcasts. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. How can this be? It’s all those posts that came before 2015.

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. How can this be? It’s all those posts that came before 2015.

Blogging 40

Blogging Analytics Google Writing 40

MaccaPR

FEBRUARY 25, 2015

Paul Business Journal , Twin Cities Business’ e-briefcase, and even Huffington Post have eroded the value of the daily newspaper at 425 Portland Avenue? You spent 13 years covering business at the San Diego Union-Tribune before joining the Star Tribune in 2010. But earlier this month the Journal stopped producing those pages.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48