Mindful Marketing

SEPTEMBER 17, 2015

Last week at the INBOUND15 conference here in Boston, our CEO & Founder presented to an overfilled room on “PR Analytics & Measurement: A New Data Frontier.” Did you know that the first ever conference on measuring public relations effectiveness was held in October, 1977? Don’t Just Measure; Analyze.

Measurement 50

Measurement Analytics Analysis Conference 50

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 14

Technology Company Software Marketing 14

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notice in this example, its place is above the blog posts you might have published earlier: 6) Measure: dashboards and visualization. 8) History and backstory. 9) PR tech assessment.

Software 130

Software Tools Publicity System 130

Stephen Waddington

JANUARY 10, 2019

Tools are limited to the publicly available data on the internet and relationships that the vendor has brokered with technology platforms. A study of floods in Australia from March 2010 to February 2011 identified how public health information is shared in a crisis.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Shift Communications

MAY 11, 2017

Time will tell, but compare Snapchat’s early reported numbers to Facebook’s numbers when it first went public; Snapchat’s growth rate is half of what Facebook’s was in 2010. Currently, advertisers still need to cross hurdles to advertise, and measurement is still far below what other social platforms offer.

Advertising 97

Advertising Advertising Facebook Social Media 97

Waxing UnLyrical

JANUARY 24, 2011

(Wait for it…) Relax, I’m not going to re-list what’s already been written all over the Interwebz about affordable technology available to non-profits. As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Image: Brad Stabler via Flickr, CC 2.0

Tools 104

Tools Marketing Nonprofit Mobile 104

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 113

Interviews Publicity Technology Social Media 113

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? But how do they measure and evaluate? How do they make it happen?

Travel 87

Travel Case Study Creativity Advertising 87

Waxing UnLyrical

OCTOBER 10, 2010

Why: Anil lays out quite clearly why technology is not society’s problem, but cruelty is. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Weekly Roundup: Linking, Thinking and Blinking | Waxing UnLyrical -- Topsy.com says: October 10, 2010 at 12:07 pm [.]

Measurement 68

Measurement Tourism Twitter Blogging 68

Waxing UnLyrical

JANUARY 4, 2011

Taking cues from platforms like Ushahidi and Ayllu , similar social technologies could add tremendous value to social and economic inclusion. What did you ship in 2010? The next big thing The rollout of 3G services in the near future further bolsters the avenues. That would truly epitomize the spirit of “being social.&#

Social Media 85

Social Media Web Media Measurement 85

Waxing UnLyrical

SEPTEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Making The Most Of A Twitter Chat September 2nd, 2010 Tweet Huddle, huddle, roil and muddle I remember the first Twitter chat I attended. Image: Maria Johnson via Flickr, CC 2.0 It drove me nuts. React to [.]

Twitter 90

Twitter Conference Resources Facebook 90

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

Practical Law Construction

OCTOBER 12, 2022

Modern technology. The Law Commission has concluded that the AA 1996 is compatible with the use of modern technology. A party to arbitral proceedings can appeal to the court on a question of law arising out of an award ( section 69, AA 1996 ), and the Law Commission proposes no changes to this provision. Climate change.

Construction 97

Construction Telecommunications Privacy Travel 97

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. PR technology provider Meltwater unveiled a new interface aimed at simplifying the user experience and providing “enhanced self-help options.”

International 72

International Internal Data Media 72

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? 70% of CCOs report CommsTech as a top area of investment for the coming year, however, “58% report it’s hard for them to justify large technology investments;”. Value comes from more coverage and measurable results. 47% said “in-person company/team meetings.”. Email open rates course.

Survey 82

Survey Corporate Communications Financial 82

NewsWhip

NOVEMBER 15, 2020

Our analysis indicates that as the summer months arrived, three particular topics were (probably unsurprisingly) frequent subjects of popular news items from both OK and Iffy websites, when measured by their popularity on Facebook and Twitter: the COVID-19 pandemic; racism, protests, riots, etc., in the U.S.; and the U.S.

Social Media 78

Social Media Trends System Facebook 78

NewsWhip

JULY 21, 2020

Measuring the flight to quality. The GroupLens system he helped develop was awarded the 2010 ACM Software Systems Award. He earned a bachelor’s degree in mathematics from Michigan and a doctorate in computer science at the Massachusetts Institute of Technology. James Park.

System 78

System Facebook Twitter Software 78

Sword and the Script

OCTOBER 27, 2015

Measures of effectiveness stemming from awareness efforts were hard to quantify and left a business with little in the way of tangible evidence such investment had a business impact. What many call “demand generation” is measured in “leads.” Research suggests buyers are engaging more and more content prior to making a purchase.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. Mark as read Approve comment Late to the game, but I pitched a very popular tech blogger on touring a technology demo home and made the mistake of saying, "XYZ client will be happy to cover all travel and accomodation expenses involved with the trip."

Pitching 111

Pitching Facebook Twitter Interviews 111

PR Conversations

NOVEMBER 22, 2023

Long-established reputations were at risk from online activism (commonly termed clicktivism) and technological advancements. But, but, but… a post by Philip Kitchen on PRC in 2010 shared research showing PR departments were ‘now staffed mainly by young, well-informed technologically sophisticated professionals’.

Education 52

Education Reputation Leadership Technology 52

Doctor Spin

NOVEMBER 22, 2023

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. PR Resource: The Electronic Age Marshall McLuhan: The Electronic Age Human culture is often described based on our access to production technologies (i.e. Source: Hargis, M. &

eBook 52

eBook Groups Resources Biotechnology 52

Prohibition

DECEMBER 13, 2021

The world watched in shock as in 2010, Iceland’s Eyjafjallajökull eruption disrupted millions of travellers around the globe. Technological crisis. A technological crisis is a massive problem within a business that is created by technology. As a case study, consider a technology breakdown. Build the plan.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Seth received a B.A. Regardless, thanks for visiting!

Measurement 87

Measurement Publicity Analysis Tools 87

Sword and the Script

NOVEMBER 8, 2022

An index is defined as “an indicator, sign, or measure of something.” Two different companies in the PR technology space have launched indexes of their own. In a 2010 letter to join the Giving Pledge, Lokey noted, “There’s an old saying about farmers putting back into the ground via fertilizer what they take out. Content picks.

Corporate 78

Corporate Reputation Case Study Employee 78

Presspage

APRIL 12, 2018

By 2010, three decades later, there were four PR professionals for every journalist in the U.S. Are we seeing the demise of the traditional newsroom in favor of more automated measures? It’s just a fact of life. Fewer reporters are employed by fewer media outlets with far more fragmentation in the audience space than ever.

Company 111

Company Media Journalism Report 111

Waxing UnLyrical

JANUARY 13, 2011

Measurement If you aren’t measuring your progress, how do you know if you are successfully meeting your goals? Meets the organization’s goals Your project needs to fall in line with your organization’s goals. Environmental sustainability is one of the pillars of the University’s strategic plan. Perfect example of that.

Blogging 76

Blogging How To Print Facebook 76

PR Conversations

NOVEMBER 27, 2015

Another standout was Ali , a 24-year-old, very curious, technology student who when I asked what he wanted to do in life, bluntly responded, “I want to be rich.” I first had the honour of meeting Imam Feisal in Kuala Lumpur in 2010, when we were presenters at the first-ever global conference of Muslim PR professionals and scholars.

Conference 40

Conference Hotels International Internal 40

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

JANUARY 20, 2011

This post was mentioned on Twitter by Alexela Technologies, ConwayW. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" ConwayW said: Tunisia, Social Media And Change [link] by me on Waxing UnLyrical [.] A Little Birdy Told Me…Week of 1/17/11 « PR in Pink says: January 21, 2011 at 9:59 am [.]

Social Media 63

Social Media Media Twitter Measurement 63

NewsWhip

MARCH 24, 2021

presidential election were three frequent topics of popular news items from both trustworthy (what we call “OK”) and Iffy websites, when measured by their popularity on Facebook and Twitter. The GroupLens system he helped develop was awarded the 2010 ACM Software Systems Award. and the U.S. The post What’s Trending?

Trends 78

Trends System Social Media Facebook 78