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PR Measurement: An Integrated Approach

Burrelles Fresh Ideas

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

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How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it.

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Meandering Through Measurement

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Regardless, thanks for visiting!

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Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation [PR Tech Sum]

Sword and the Script

An index is defined as “an indicator, sign, or measure of something.” As I write this the brand most exposes to misinformation risk include Tesla, JP Morgan, Coca-Cola, McDonald’s and Disney. For example, in finance, the Dow Jones Industrial Average is an indicator of how well the stock market is performing over a given period of time.

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Behind the Headlines with Meredith Lejeune

Cision

I always loved to write. However, with the evolution of PR, we’ve been able to incorporate more measurable tactics. To put it plainly, analytics produce tangible, measurable results. In an industry where we are constantly having to prove our worth, measurable results show our value. What is the desired outcome?

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Attention Spans in the Social Media Age

Doctor Spin

Carr (2010) argues in “The Shallows: What the Internet Is Doing to Our Brains” that the digital landscape, emphasising rapid, bite-sized content, is rewiring our minds to prefer immediacy and novelty over contemplative depth. Attention Spans Remain Stable Still, concerns over a deep, reflective attention decline are not unfounded.