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Social Media for Healthcare: What’s The Potential?

Melissa Agnes

We have had extensive media coverage from numerous airlines as well as newspapers and some bloggers in the region. They gathered the data and determined their goals, next it was time for strategy development. ” The power and potential of social media for healthcare.

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Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

Ishmael's Corner

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation.

Pitching 146
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Guest Post: When PR Opportunity Knocks…

Deirdre Breakenridge

Newspapers, magazines and radio stations never had those resources to start with. Her research project on Media Trends and Online Newsrooms is conducted under the auspices of SNCR and has been done annually since 2010. And they expect to use “much more” in the next year. Now every news website needs video.

Video 150
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3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

At the risk of sounding old, 2010 seemed like just yesterday. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. As we experience the first few days of the new year and decade, I can’t help but feel as if time has flown by.

Trends 168
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération. In other words, the ads were often informative or entertaining – and that’s why it worked.

Reddit 183
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Is Media Relations Dead?

Bianchi Biz Blog

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. government statistics showing newsroom employment dropping 29 percent since 2010; and.

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Marketing Has a Best Practices Problem

Contently - Strategy

The newspaper industry learned this the hard way. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published. Hurray, me.

Marketing 104