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Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

Ishmael's Corner

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation.

Pitching 146
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Guest Post: When PR Opportunity Knocks…

Deirdre Breakenridge

Newspapers, magazines and radio stations never had those resources to start with. Her research project on Media Trends and Online Newsrooms is conducted under the auspices of SNCR and has been done annually since 2010. And they expect to use “much more” in the next year. Now every news website needs video.

Video 150
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3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

At the risk of sounding old, 2010 seemed like just yesterday. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. As we experience the first few days of the new year and decade, I can’t help but feel as if time has flown by.

Trends 168
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération. In other words, the ads were often informative or entertaining – and that’s why it worked.

Reddit 183
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Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune

MaccaPR

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Think again.

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Marketing Has a Best Practices Problem

Contently - Strategy

The newspaper industry learned this the hard way. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published. Hurray, me.

Marketing 104
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From Couch To 5K: Why Lindsay Allen Runs

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali From Couch To 5K: Why Lindsay Allen Runs October 12th, 2010 Tweet I’ve known Lindsay Allen for the last two years or so, first meeting her on Twitter, and then taking that connection offline.

Twitter 90