Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. And the discussion was… how shall I put it… intense.

Pitching 63

Pitching Measurement Twitter Writing 63

PRSay

JANUARY 9, 2020

At the risk of sounding old, 2010 seemed like just yesterday. And people still faxed pitches! As we experience the first few days of the new year and decade, I can’t help but feel as if time has flown by. Yet, in reflection, so much has changed. Organic reach on social media was also still possible for brands.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Sword and the Script

APRIL 2, 2024

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. However, I learned a lot about reporters and pitching in that capacity. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches. It was a very humbling experience. Reddit data.

Reddit 183

Reddit Software B2B Technology 183

Burrelles Fresh Ideas

JULY 17, 2023

Godin wrote this in 2010 , but it may be even more true today. Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. The news in both your pitch and press release must be obvious. Watch word counts.

Pitching 54

Pitching Media Media Relations Writing 54

Sword and the Script

JULY 7, 2020

Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. New features the company highlighted is personalization – the ability to add the first name of a contact to an email pitch – and more flexibility to update your media list.

Technology 129

Technology Publicity Software Print 129

Buzzstream

JANUARY 20, 2025

Founded in Nottingham in 2010, Tank is an established team of expert marketers and PR people working for clients across the UK, EMEA, Australia and the US in a rich variety of sectors. This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious.

Digital PR 62

Digital PR Internal International Data 62

Deirdre Breakenridge

NOVEMBER 8, 2015

She pitched her idea to VRIDEO and convinced them to donate the gear and the work effort to splice the footage together. Additionally, Ashley Maria was awarded the prestigious Directors Guild of America award for her film, FridayNight Fright™ in 2010.

Film 150

Film Social Media Video Writing 150

PR for Anyone

SEPTEMBER 8, 2022

I was on Steve Harvey’s show in 2010 – twelve years ago – and it’s still on the forefront of what I promote regularly. You’ve landed in the media. I hear from people who were on TV and they’re excited and they want it to live on forever.

Media 130

Media YouTube Video Interviews 130

Bianchi Biz Blog

AUGUST 8, 2022

I regularly receive pitches for SME interviews, and the first thing I tell the PR reps is “Does [name of SME]’s company have any customer stories?” In 2010 I watched a video of some pundits sitting on a couch, discussing the issues of the day and thought “I can do that.” Any pet peeves with PR people?

Technology 93

Technology Meeting Media Analytics 93

Bad Pitch Blog

MARCH 19, 2010

Maybe it''s because opening day is right around the corner, but this Bad Pitch seems timely. Our latest pitch falls into the "too much automation may make you efficient, but not effective" zone. Off Target: Chris started pitching me in December of 2009. Not clicking for fear I''ll start getting bad pitches from Drapes Chalet.

Pitching 43

Pitching Blogging Customer Service Software 43

Buzzstream

APRIL 18, 2025

For anyone who followed Help Reporter Out, I was launched around 2008 and acquired in 2010. With that pitch, inevitably, someone gets a look in their eye, and they feel the nostalgic experience coming back to them. We’ve had to face AI-generated pitches, we’ve had to face all the different things. And here we are.

Report 62

Report Tools Community LinkedIn 62

Shift Communications

SEPTEMBER 13, 2017

The online lending space has doubled in size every year since 2010, according to Morgan Stanley, and analysts predict $1 trillion in new loans will be processed through online marketplaces globally by 2025. Take small business lending, for example. Don’t be afraid to take a controversial stand on an issue that’s influencing your industry.

Banking 79

Banking Financial Advertising Advertising 79

Waxing UnLyrical

JULY 17, 2011

Client makes pitch, scores the home run , by Todd Defren. Why: a pretty smart way to use Instagram to pitch a story. Image: Teia 2010 via Flickr, CC 2.0. Why: we all yell about “bad&# PR, but Shel’s way of putting it is so much better. And reminds us that we need to support our own industry more.

Google 68

Google Mobile Pitching Instagram 68

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data).

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data).

Data 120

Data Tools Google Examples 120

Sword and the Script

FEBRUARY 4, 2020

The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives. Besides being able to unsubscribe (or subscribe) to all pitches, a journalist can unsubscribe from a specific company that spams them with irrelevant story pitches.”. 9) OnePitch analyzes 1,000 pitches for trends.

Software 121

Software Analysis Data Technology 121

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 98

Blogging Facebook Twitter Writing 98

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 130

Software Tools Publicity System 130

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million.

Software 87

Software Media Relations Media Pitching 87

PR Conversations

APRIL 27, 2017

We are hugely thankful for all his support since the Redux version of PR Conversations was launched in 2010. In 2010, Toni stepped back to allow the new Redux version of the site to develop. The site now has two principals, myself and Judy, after our previous Techster, Markus Pirchner, decided to refocus his life.

Blogging 58

Blogging Writing Pitching Storytelling 58

Cision

APRIL 24, 2015

Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more! Our biggest growth spurt was 150 percent between 2010 and 2011. Are you a nonprofit? Q: How did the NYPL decide to start a blog program?

Mobile 120

Mobile Community Blogging Publicity 120

Bad Pitch Blog

FEBRUARY 1, 2010

The Bad Pitch Blog was contacted by an anonymous source who is calling out another arrogant brand – Ralph Lauren. Bite that Apple Steve Jobs Desktop uploaded by Sigalakos Follow us on Twitter Kevin Dugan Richard Laermer Bad Pitch Blog. Let’s face it – they’re an arrogant brand. We look forward to working forward with you in the future.

Brand 46

Brand Branding Fashion Media 46

Waxing UnLyrical

JULY 18, 2012

JK: I started the Eat Wonky Truck in August 2010 and our menu staple was poutine and hot dogs. Lesson: The focus should be on building relationships, not “pitching” your story or asking someone to write about you once. RS: When did you start your own food truck and what was it called?

Writing 99

Writing Interviews Pitching Industry 99

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Social Media 81

Social Media Twitter Facebook Measurement 81

Waxing UnLyrical

JUNE 7, 2011

when PRSA’s 2010 International Conference was held in DC last October. Just like you need to make sure your PR pitches don’t suck , you need to take the list for what it is – a starting point for you to identify people who are active online (and we all know the difference between being active online and offline, right?)

System 98

System Twitter Facebook Examples 98

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Publicity 98

Publicity How To Course Facebook 98

Sword and the Script

NOVEMBER 11, 2017

One of the earliest I recall is a PRWeb study of press releases in 2010 that found multimedia, including images and video, improved time on page by almost 30 seconds. What happens when people come to the realization these are pay-to-play pitches? Of course, it does, and there’s been a number of studies that show this over the years.

Study 69

Study Marketing B2B Apparel 69

Bianchi Biz Blog

JANUARY 11, 2021

In 2021, I expect most of my non-newsy features will be on the societal changes that EVs bring with them, a shift from the technological focus that were more important in the years right after mainstream plug-in vehicles started getting some attention around 2010. What advice do you have for PR people that want to pitch you?

Automotive 55

Automotive Meeting Report Media 55

Contently - Strategy

OCTOBER 1, 2018

For example, in 2010, Google introduced SiteLinks, a new feature of its AdWords product that would allow marketers to append four additional links just below their search ads. In 2010, that change was to enable SiteLinks. We love when a marketing leader can tell us what 2019 will be “The Year Of” in our industry.

Marketing 104

Marketing Google Newspapers Print 104

Doctor Spin

APRIL 25, 2023

Tailoring pitches for diverse audiences. Source: Wikipedia PR professionals and communicators with a strong Theory of Mind can better understand their audience , create more compelling messages, and build lasting relationships. Managing a crisis communication situation with empathy. Understanding the emotions behind social media interactions.

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. He “held the same position at Falcon.io, a company he founded in 2010. Truescope is an Australian-based startup focused on media monitoring.

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

JANUARY 24, 2022

I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota. What advice do you have for PR people that want to pitch you? That is far more preferable to me versus a one-off e-mail pitching a one-off announcement. Hinder, Pop Evil, Rehab, and Motion City Soundtrack are awesome bands.

Meeting 77

Meeting Automotive Media Technology 77

Buchanan PR

SEPTEMBER 19, 2022

In 2010, it became the first online news source to win a Pulitzer Prize for its coverage of the harrowing days confronting the medical team at a New Orleans hospital marooned during Hurricane Katrina (and it’s been made into a new mini-series called “Five Days at Memorial” just released on Apple+). Politico’s audience of 30.4

Journalism 52

Journalism Media Financial Local 52

Communications Conversations

DECEMBER 13, 2019

“While I had been following the Minnesota Public Relations Blog since close to the beginning, I started volunteering as a contributing editor in 2010 when Ryan and I were colleagues at Risdall McKinney Public Relations. .” Brant Skogrand, assistant news editor, University of St. The most popular posts on the blog were (naturally!)

Blogging 78

Blogging Community Agency Local 78

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. 2a) June 2, 2014: Vocus + Cision.

Technology 14

Technology Company Software Marketing 14

Ethical Voices

MARCH 14, 2022

Back in 2010, I left what is now HAVAS as their CEO of North America and I started something called Kwittken, a PR agency. I founded Kwittken in 2006, sold it in 2010 to MDC Partners, which is now Stagwell. And we did A test, B test, C test, we changed the pitch this way. And I’m chair of the agency today.

Ethics 52

Ethics Publicity Data Agency 52

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. Start listening: Podcast website. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74