Burrelles Fresh Ideas

JULY 17, 2023

Godin wrote this in 2010 , but it may be even more true today. Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. The news in both your pitch and press release must be obvious. Watch word counts.

Pitching 54

Pitching Media Media Relations Writing 54

Bianchi Biz Blog

AUGUST 8, 2022

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat. What advice do you have for PR people that want to pitch you?

Technology 93

Technology Meeting Media Analytics 93

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 98

Blogging Facebook Twitter Writing 98

Cision

APRIL 24, 2015

Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more! I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”). Are you a nonprofit?

Mobile 120

Mobile Community Blogging Publicity 120

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million.

Software 87

Software Media Relations Media Pitching 87

Waxing UnLyrical

JULY 18, 2012

JK: I started the Eat Wonky Truck in August 2010 and our menu staple was poutine and hot dogs. Lesson: The focus should be on building relationships, not “pitching” your story or asking someone to write about you once. RS: When did you start your own food truck and what was it called?

Writing 99

Writing Interviews Pitching Industry 99

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 130

Software Tools Publicity System 130

Sword and the Script

FEBRUARY 4, 2020

The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives. Besides being able to unsubscribe (or subscribe) to all pitches, a journalist can unsubscribe from a specific company that spams them with irrelevant story pitches.”. 9) OnePitch analyzes 1,000 pitches for trends.

Software 121

Software Analysis Data Technology 121

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Publicity 98

Publicity How To Course Facebook 98

PR Conversations

APRIL 27, 2017

We are hugely thankful for all his support since the Redux version of PR Conversations was launched in 2010. In 2010, Toni stepped back to allow the new Redux version of the site to develop. Our focus as ever will be on considered and engaging long-form writing that we believe offers something different to other blogs.

Blogging 58

Blogging Writing Pitching Storytelling 58

Bad Pitch Blog

MARCH 19, 2010

Maybe it''s because opening day is right around the corner, but this Bad Pitch seems timely. Our latest pitch falls into the "too much automation may make you efficient, but not effective" zone. Off Target: Chris started pitching me in December of 2009. Not clicking for fear I''ll start getting bad pitches from Drapes Chalet.

Pitching 43

Pitching Blogging Customer Service Software 43

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Social Media 81

Social Media Twitter Facebook Measurement 81

Bianchi Biz Blog

JANUARY 11, 2021

Freelancing means you never know what you’ll be writing about on any given day, so my portfolio has broadened in surprising ways since starting this freelance version of a career back in 2017. That’s a broad request, but it ended up being a lot of fun to track down and write. Any pet peeves with PR people?

Automotive 55

Automotive Meeting Report Media 55

Contently - Strategy

OCTOBER 1, 2018

Snow’s article is appropriately titled “The Problem With Best Practices,” and he cuts to the core of this ridiculousness when he writes, “The ‘best practice’ is one of the business world’s most common conventions, but it’s often arbitrary and based mainly on habit—the result of conditions that no longer apply.”

Marketing 104

Marketing Google Newspapers Print 104

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”.

Interviews 113

Interviews Publicity Technology Social Media 113

Bianchi Biz Blog

JANUARY 24, 2022

I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota. They were all very kind to me when I was writing for 605 Magazine and could barely put two interview questions together. What advice do you have for PR people that want to pitch you? It’s one of the things that keeps me up at night.

Meeting 77

Meeting Automotive Media Technology 77

Communications Conversations

DECEMBER 13, 2019

. “While I had been following the Minnesota Public Relations Blog since close to the beginning, I started volunteering as a contributing editor in 2010 when Ryan and I were colleagues at Risdall McKinney Public Relations. The most popular posts on the blog were (naturally!) job postings.

Blogging 78

Blogging Community Agency Local 78

Journalistics

JANUARY 3, 2016

Questions like, “Do I enjoy writing for Journalistics?” ” I do enjoy writing for you, and there’s not something else I’d rather be doing with this time. I didn’t have a formal strategy for Journalistics when we launched, but I knew what I wanted to write about.

Blogging 64

Blogging Analytics Google Writing 64

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012.

Technology 14

Technology Company Software Marketing 14

Ethical Voices

MARCH 14, 2022

Back in 2010, I left what is now HAVAS as their CEO of North America and I started something called Kwittken, a PR agency. I founded Kwittken in 2006, sold it in 2010 to MDC Partners, which is now Stagwell. I worked for multiple agencies over the years and eventually found my way back to New York. I’m not a developer.

Ethics 52

Ethics Publicity Data Agency 52

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. was “founded in 2010 in Copenhagen by Ulrik Bo Larsen,” according to FinSMEs , and has more than “400 employees in Copenhagen, New York, Berlin, Melbourne, Budapest and Sofia.”.

Internal 72

Internal International Data Media 72

MaccaPR

FEBRUARY 25, 2015

You spent 13 years covering business at the San Diego Union-Tribune before joining the Star Tribune in 2010. Because we are not going to write 10 stories a week about even the biggest companies in the state.". I remember when Chen May Yee pitched that story to me. What in Great Odin’s name were you thinking? That was a good one!

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

ZudePR

JANUARY 26, 2016

I’d still put writing skills (a subset of communication) front and centre for PR people. Writing in 2010, Adrian nails it. And it’s even more multi-faceted than Adrian writes. But activating that roster still depends on fellow PRs in the organisation you’re pitching to, knowing you. Thankfully! #16:

How To 65

How To Meeting Creativity Agency 65

Journalistics

JANUARY 3, 2016

Questions like, “Do I enjoy writing for Journalistics?” ” I do enjoy writing for you, and there’s not something else I’d rather be doing with this time. I didn’t have a formal strategy for Journalistics when we launched, but I knew what I wanted to write about.

Blogging 40

Blogging Analytics Google Writing 40

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? says: September 15, 2010 at 3:39 pm [.] Most PR pros (and firms). But it is not the only game in PR Town. What is PR?

Facebook 108

Facebook Twitter Education Industry 108

Waxing UnLyrical

DECEMBER 16, 2010

Being less social because of social media Stacy said that she’ll be writing more about this soon, but this is something that I have noticed about myself as well. Again, thanks for writing down what Ive been thinking for awhile! Talking The Social Media Walk | Waxing UnLyrical | Dr-Net says: December 16, 2010 at 7:20 am [.]

Social Media 97

Social Media Media Facebook Twitter 97

Sword and the Script

NOVEMBER 8, 2022

As I write this the brand most exposes to misinformation risk include Tesla, JP Morgan, Coca-Cola, McDonald’s and Disney. In 2010 he signed the Giving Pledge and made numerous contributions to secondary and post-secondary education institutions and others, many of which have programs and facilities named in his honor. Content picks.

Corporate 78

Corporate Reputation Case Study Employee 78

Bianchi Biz Blog

NOVEMBER 16, 2020

I started writing in eighth grade for my middle school newspaper in 1999 and was hooked from there. What advice do you have for PR people that want to pitch you? Don’t pitch story ideas, pitch sources. It would have to be the PR folks who send mass emails with irrelevant pitches. Any pet peeves with PR people?

Automotive 92

Automotive Meeting Report Media 92

Landis PR

MARCH 27, 2023

Covering baseball, it’s all about the new rules right now, especially adding the pitch clock to a sport that is famous for having no clock. I also regularly get proposals from doctors to write about sports injuries, using them as experts on whatever the specific injury might be. Go through my editors! Tell us a little about yourself.

Meeting 52

Meeting Sports Media Pitching 52

Bianchi Biz Blog

DECEMBER 7, 2020

I also write about mobility and transportation topics, including pedestrian safety. The craziest story from the standpoint of realizing I was in the middle of something really big was probably the 2010 Enbridge Oil Spill. If a story topic interests me, I expect I will report and write a better story.

Automotive 56

Automotive Meeting Report Transportation 56

Waxing UnLyrical

JANUARY 13, 2011

So pitching the merits of going paperless was a no-brainer. It’d be great if they all wanted to take classes here and write donation cheques. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I’m still working to properly engage our internal audience.

Blogging 76

Blogging How To Print Facebook 76

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . NZ, Passing Time 2010 ( Public Domain ) . 1) Marketing Audibles for Audio Search. Help Humanize Marketing? Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

PR Fuel

NOVEMBER 27, 2018

Email Marketing and Pitching. How much do you personalize your emails in your PR pitches or email marketing campaigns? You write down when you have a birthday coming up, or a doctor’s appointment, or any number of important dates. In 2010, Gap rolled out a new logo as part of a rebranding effort. People hated it.

Survey 45

Survey Company Customer Service Small Business 45

Waxing UnLyrical

NOVEMBER 30, 2010

Anna put me in touch with Shonali (and no, Shonali did not twist my arm to write this). In the months that followed he gave me the opportunity to research, plan, pitch and ultimately implement the site. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I was lucky.

Blogging 68

Blogging How To Social Media Community 68

Waxing UnLyrical

JULY 17, 2015

A 2010 census of PRSA’s 22,000 professional members shows that 14 percent of the membership self-identified as Hispanic, black/African American, and Asian/Asian American. Like most of the reporting I bumped into during the writing of this post, I agree that some #PRDiversity progress has been made in the past few years.

Agency 40

Agency Report Training Leadership 40