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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

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Unicorns, Upscaling and the State of Massachusetts Technology

Shift Communications

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Against this backdrop, and with our HQ here in Massachusetts, the conversation that took place at the Massachusetts Technology Leadership Council in mid-March was of special interest. of the technology IPOs (6).

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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. Build and Establish Thought Leadership. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

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The Gift of Desperation

Ishmael's Corner

operation back in the 2011/2012 timeframe. GM and global CEO since the Agency’s founding that we needed a fresh voice to lead the U.S. I was just as passionate and optimistic about the Agency. I was even more determined to put the Agency on a positive trajectory. It’s amazing how survival has a way of tuning one’s senses.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. It’s a work in progress.

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The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

Even after the official Fairness Doctrine was retired in 2011, many journalists continue to subscribe to the fairness idea. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.