Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. Proven performer selling data and software products to marketing and/or PR professionals. Skills/Attributes.

Software 150

Software Measurement Analytics Data 150

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor. Traditionally, marketers gave audiences simple stories, delivered through advertising.

Reputation 88

Reputation Social Media Reddit Media 88

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are four million entry-level marketers.

Education 52

Education Marketing Conference Agriculture 52

NewsWhip

MARCH 16, 2020

We want to help all of our customers make sense of the crisis – whether they are the health editor at a national news desk, or a VP, Corporate Comms at a restaurant chain, with an anxious customer base of millions. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”.

Report 88

Report Analysis Data Software 88

Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. The power of a brand. Barnum built a solid personal brand that became synonymous with spectacle and excitement. Phineas Taylor (P.T.) Risk management. Dichotomous thinking.

Publicity 52

Publicity eBook Ethics Resources 52

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The resultant damage to brand equity and purchase intention for Burger King’s “crisis:” 30,000 new Twitter followers.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JUNE 27, 2012

It further states that monitoring what people say about your brand is important, as it is seen as a core function of social media, relevant across the entire consumer decision journey. Like most of companies in India, Nissan signed a Bollywood celebrity (Ranbir Kapoor) as brand ambassador. What made it different?

Social Media 91

Social Media Media Facebook YouTube 91

Waxing UnLyrical

OCTOBER 17, 2011

We recognized the enormous opportunity that social channels can offer and felt that we could really extend the reach of our brand voice by speaking directly with our customers. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Do you have any favorite campaigns from 2011?

Publicity 87

Publicity Banking YouTube Social Media 87

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Marketing technology company 4C has acquired a stake in TV media monitoring company, iQ Media. It also gains data from brand sponsorships and events.” Learn more: press release , blog post.

Industry 89

Industry Media Technology Employee 89

Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. The third pillar focuses on our own brand and reputation. In competing against much larger shops, it’s important that we punch above our weight and show we’re good stewards of our own brand. It’s amazing how survival has a way of tuning one’s senses. That was the situation for our U.S.

Storytelling 60

Storytelling SEO Agency Leadership 60

Communications Conversations

DECEMBER 1, 2016

Having the opportunity to work on global hotel brands like Radisson Blu during my time at Carlson is something that will be ever valuable and applicable as I continue to work for national and international brands. Do you see yourself staying in social/digital marketing long-term? Why or why not?

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

Marketwired

DECEMBER 9, 2015

In 2011 Google launched Panda, a change in Google’s ranking algorithm that scores websites based on the quality of their content and their overall user experience. Just ask Val Zamulin, head of SEO for ICM Consulting and Media Corporation, a Toronto-based internet marketing company. [By Aaron Broverman].

SEO 60

SEO Pinterest Google Engineering 60

PR Breakfast Club

AUGUST 3, 2014

Even though some of these leaders lived long before the days of Twitter and iPhones, they still had recommendations that can be applied to brands and individuals in the 21 st century. As a communications professional, it is our job to help our clients find the best approach–which should always focus around honest marketing.

Reputation 68

Reputation Education Instagram Social Media 68

5W PR

FEBRUARY 21, 2020

According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%). In recent years, there has been a push for more representation and inclusion within the media and marketing.

Brand 157

Brand Branding Chemicals Consumer 157

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Follow Dan on Twitter or read his corporate blog, Reputation and Reality.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Follow Dan on Twitter or read his corporate blog, Reputation and Reality.

Journalism 40

Journalism Reputation Ethics Corporate 40

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. In our brand new report, we set out to highlight tactics that could help your brand thrive. In our brand new report, we set out to highlight tactics that could help your brand thrive.

B2B 85

B2B Content Marketing Trends Marketing 85

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis.

Leadership 188

Leadership Storytelling Viral Banking 188

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Great point about personal branding. I personally think vlogging is really great for personal branding. Wanna Subscribe? Shall We Tweet?

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 19, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

Publicity 77

Publicity Reputation Crisis Communications Twitter 77

Waxing UnLyrical

NOVEMBER 23, 2010

Get Shareaholic test Filed under Blogging for Grasshoppers , Guest Posts , Marketing , Social Media | Tags: advertorial , best practices , jackson wightman , pay for play | Comments (8) Site settings comment help? And we have worked with clients who have brought bloggers to corporate headquarters for an event and paid the travel fee.

Blogging 73

Blogging Twitter Facebook Measurement 73

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Assess your marketing maturity? Identify untapped markets?

B2B 145

B2B Trends Video Course 145

Stephen Waddington

JUNE 15, 2017

The strategic public relations function is fundamental to enhancing and protecting the corporate reputation of the IPC and the Paralympic Movement as a whole. Craig Mackey – Deputy Commissioner of the Metropolitan Police since 2011 and Acting Commissioner during the Westminster terrorism attack.

Publicity 118

Publicity Corporate Reputation Community 118

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year.

Fashion 255

Fashion Reputation Social Media Branding 255

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

OCTOBER 27, 2020

That gets to the heart of the Muck Rack value proposition: every product the company has brought to market has been of their own making and is a natural extension of the existing platform. It endeared the brand name to a generation of reporters, who like the rest of us at the time, were trying to figure out social media.

Pitching 86

Pitching Media System Tools 86

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Waxing UnLyrical

JANUARY 26, 2011

January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. This could backfire on marketers. Say Cheese, You’re An Ad! When you “like&# a page; 2.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

NOVEMBER 18, 2010

Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. Don’t collect the number of positive, negative, and neutral mentions of your brand in thousands of posts just because that’s what the monitoring tool was designed to do.

Measurement 80

Measurement Publicity Analysis Tools 80

ZudePR

DECEMBER 30, 2016

Quite simply the best marketing book I’ve ever read (and I’ve read a few). If you’re an entrepreneur, own a business, or are interested in digital marketing, this book’s a must. #4: 5: Different: Escaping the Competitive Herd by Youngme Moon (2011) £11.99. She’s a marketing expert.

Writing 84

Writing Google Meeting Airlines 84

Bad Pitch Blog

MAY 3, 2009

[a special cross-linkage with my Trendspotting: 2011 Blog ] I’m a guy who thinks “new media” and “old media” aren’t much different anymore. I saw this first hand: As the dot-com days waned I suggested a column to editor Bloom that analyzed new gadgets on the market—and I did the Toy Box section weekly for about a year.

Advertising 41

Advertising Advertising Fashion Creativity 41

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 193

Financial Reddit Advertising Advertising 193

Contently - Strategy

MAY 20, 2019

Worse still, Burger King just made a video about all these things existing—the brand didn’t bother to say anything meaningful about any of them, other than “letting its customers know that it is okay to not be okay,” as president and chief executive Paul Gionfriddo told CNBC. Some marketers have an empathy problem.

Marketing 111

Marketing Guidelines Video Branding 111

Cision

JULY 14, 2015

The worlds of public relations and advertising have merged to form integrated marketing. The result is advertisements and corporate communication so clever that they lead to earned/free media expanding the circulation for free. Want to learn how to stand out with your content marketing? Nobody wants ads.”. Laugh Factory.

Advertising 120

Advertising Advertising Content Marketing Case Study 120

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. of households in the US-owned at least one television set in 2011.

Ethics 52

Ethics Communications Print Television 52