Cision

MARCH 22, 2016

Since 2011, the percentage of U.S. But has your brand? Brands who’ve received penalties in the past are about to get more. While AMP is targeted mainly toward media outlets’ stories, WordPress recently confirmed its AMP support, meaning your brand can get in on the action too. billion market over the next two years.

Mobile 120

Mobile Brand Branding Report 120

Polaris

DECEMBER 12, 2014

It’s easy to get the connection between content marketing and business-to-business brands. The link between content marketing and consumer brands, on the other hand, is not as obvious. The link between content marketing and consumer brands, on the other hand, is not as obvious. Pick up a Perrier.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

Contently - Strategy

MARCH 3, 2020

Marketers find few things as grim as compliance. When Steve Jobs died in 2011, the Times had a 3,500-word article up within an hour. Brands have to deal with oversight groups like the Federal Trade Commission (FTC) and the Financial Industry Regulatory Authority (FINRA). Trust me.). Train your team on compliance.

Creativity 122

Creativity Marketing Insurance Insurance 122

Prohibition

APRIL 12, 2022

Here we explore some examples of social media advertising gone wrong – and share insight on what brands can learn from these blunders, to make sure they don’t make the same mistakes. The tweet ‘Women belong in the kitchen’ that was promoted to users was not considered smart advertising, but instead insensitive and a cruel marketing strategy.

Advertising 62

Advertising Advertising Social Media Brand 62

5W PR

NOVEMBER 28, 2018

Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result. However, companies still tend to adopt a traditional mindset when it comes to marketing that is costing them a lot of money.

Marketing 68

Marketing Mobile Measurement YouTube 68

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? With Bart in charge of sales, Sébastien running the business and Tim attending to the tech development, the three brought Presspage to the market in 2011. Last year, the Presspage team celebrated its 15-year anniversary.

Enterprise 117

Enterprise Automotive Company Airlines 117

Contently - Strategy

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. Why Does Technical SEO Matter to Content Marketers?

SEO 98

SEO Engineering Content Marketing Google 98

PRSay

APRIL 18, 2024

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. When I attended a concert in her Speak Now World Tour in 2011, I couldn’t believe how everything was choreographed to a T.

Leadership 188

Leadership Storytelling Viral Banking 188

Shift Communications

NOVEMBER 19, 2014

Brands are diving in and taking advantage of the different experience that Snapchat offers. Let’s take a look back at the Snapchat brand journey, shall we? September 2011: Snapchat was released to the public. Through this initial phase, brands were sort of left on the sidelines. Aka this was the jackpot for brands.

Brand 148

Brand Branding Sports B2B 148

Presspage

JUNE 13, 2017

What is influencer marketing. Influencer marketing is using influential people to get your message across to target audiences. This practice isn’t new: in 1760, Josiah Westwood used royal endorsements to promote his pottery and chinaware brand. In this day and age, influencer marketing hasn’t changed too much.

Marketing 94

Marketing Television Instagram Case Study 94

Sword and the Script

SEPTEMBER 5, 2017

The story stems from a 2011 commercial for the Volkswagen Passat – the “Darth Vader Super Bowl commercial.” This is instructive for one big reason: the brand isn’t the hero, the little boy (or perhaps arguably his father) is the hero. Too many brands miss this important point. The company is trying to make its brand the hero.

Brand 71

Brand Branding B2B Exercises 71

Stephen Waddington

JUNE 30, 2021

Apple’s Siri launched in 2011, Google’s Voice Search in 2012, and Amazon’s Alexa in 2013. Poulter draws parallels with the early days of search engines and social media to show the opportunity available to brands that utilise this technology effectively, regardless of industry. A third of UK consumers use voice assistants daily.

Hotels 138

Hotels Travel Privacy Engineering 138

Onclusive

MARCH 19, 2019

The challenge with the PR industry has always been a lack of understanding of how the investments made in this function of marketing maps to quantifiable business outcomes. Brand Sentiment. Engage with Onclusive’s product and marketing teams to translate customer feedback into product and go-to-market requirements.

Measurement 150

Measurement Engineering Data Content Marketing 150

Contently - Strategy

SEPTEMBER 25, 2018

” Byrom saw an opportunity in the market to create videos for small and mid-size companies trying to explain their products and services. In November 2011, he established Wyzowl , a studio dedicated to animated video for brands. I think the market’s certainly maturing. Here’s what he had to say.

Marketing 111

Marketing Video Product Launch YouTube 111

5W PR

SEPTEMBER 10, 2020

In an attempt to insert some humor, the brand released a statement saying that KFC was the “winner of the award for the most inappropriate ad slogan for 2020.” In July 2011, it began a series of announcements, apologies, and turnarounds that negatively affected the brand and company reputation for over a year.

Publicity 128

Publicity Retail Policies YouTube 128

Cision

AUGUST 10, 2017

Leuthauser joined Bollare in 2011 as senior account manager, and eventually moved up to become the accessories director, and most recently executive director of the agency. Have you ever had to deal with a major brand crisis? What do you think is the biggest challenge facing brands today? How can brands keep up?

Energy 212

Energy Creativity Social Media Strategy 212

Konnect Agency

OCTOBER 18, 2019

Just as traditional publishing advanced decades ago, the digital marketing world is following a similar trajectory of rapid evolution. Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. Take Instagram for example. Engagement.

Social Media 56

Social Media Marketing Media Trade Shows 56

Onclusive

MARCH 19, 2019

The challenge with the PR industry has always been a lack of understanding of how the investments made in this function of marketing maps to quantifiable business outcomes. Work cross-functionally with our engineering, sales, and marketing teams to ensure successful customer deployments. Qualifications.

Engineering 150

Engineering Storytelling Big Data Data 150

Stephen Waddington

MAY 14, 2018

The US is the largest market accounting for almost 70% of sales. Siri was launched in 2011 on Apple hardware. The market for home assistants started to take off with the launch of the purpose-built Amazon Echo in 2014. There’s still some way for the technology to go before it becomes truly mainstream.

Publicity 84

Publicity Marketing Google Radio 84

Onclusive

DECEMBER 17, 2018

Tae Hea Nahm of Storm Ventures, an early investor in Marketo, shared, “I see significant parallels between how companies like Marketo and others took marketing to a new level based on data and analytics and what AirPR is doing for PR and the communication function.”.

Analytics 150

Analytics Data Big Data Technology 150

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 193

Financial Reddit Advertising Advertising 193

Onclusive

MARCH 19, 2019

Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. The ideal candidate is a consultative sales director with proven success selling data and technology solutions directly to communications and/or marketing professionals. Skills/Attributes. Requirements.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. The ideal candidate is a consultative sales director with proven success selling data and technology solutions directly to communications and/or marketing professionals. Skills/Attributes. Requirements.

Software 150

Software Measurement Analytics Data 150

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. That’s the theme for this week’s Unscripted Marketing Links (UML). Those sound-like solid considerations for everything marketing does. 3) Should brands mix sports and politics? According to Ms.

Sports 113

Sports Advertising Advertising Survey 113

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

PRSay

OCTOBER 8, 2021

But after graduating from Harvard, she took a job at Ogilvy, and was staffed to a new type of team they started: digital marketing. “I The founder and CEO of Zuckerberg Media talked about receiving a call from her brother, Mark, to help with digital marketing for his new venture, which was called The Facebook at the time.

Creativity 179

Creativity Facebook Technology Employee 179

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are four million entry-level marketers.

Education 52

Education Marketing Conference Agriculture 52

NewsWhip

SEPTEMBER 11, 2020

We know this because we track the millions of articles published every day — and we have seen how public engagement with brands and the media has transformed in recent years. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”. Email via marketing@newswhip.com. Related articles. read more.

Data 120

Data Media Instagram Crisis 120

Waxing UnLyrical

FEBRUARY 28, 2013

The street where I live in Tripoli looks pretty much the same as it always did, but knowing that at least four men were shot dead outside one morning back in August 2011 as the city was liberated inevitably plays on your mind. Yes, we’re even starting to talk about marketing. Experiences which will surely scar them for life.

Industry 100

Industry Marketing Media Radio 100

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

We still prize earned media stories that appear in brand-name media outlets. We’ve always worked to create content for brands, and we still do. The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year.

Fashion 255

Fashion Reputation Social Media Brand 255

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

Ishmael's Corner

JANUARY 18, 2015

brand has evolved. As highlighted last year, Team LeBron takes a global approach to branding with particular attention paid to China. The marketing of universities tends to fall on the unimaginative side. Uncategorized brand storytelling NYT storytelling storytelling in the media storytelling techniques'

Storytelling 60

Storytelling Brand Branding Data 60

Waxing UnLyrical

NOVEMBER 30, 2011

The Letter “K” in branding. The other day I watched a short video by Sara Blakely – the inventor of Spanx brand products and a fellow Southerner – where she reflected on the value and edginess of the letter “K.” Why is the letter “K” so strong in branding? K” is good for branding.

Company 105

Company Brand Branding Banking 105