ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. This can mean digital video, creative Instagram posts, and inbound marketing techniques. Then there’s the content explosion.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Onclusive

MARCH 19, 2019

As a team, we enable PR, Communications, and Content Marketing professionals to drive better brand and business outcomes with insights across owned, earned, sponsored, and amplified media including: Key Message Tracking. Communicate the value of these solutions to the customers internal teams and executives. Qualifications.

Measurement 150

Measurement Engineering Data Content Marketing 150

Ishmael's Corner

NOVEMBER 11, 2014

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. ” This has been Bloomberg Businessweek’s mission going back to 2011 when creative director Richard Turley relaunched the publication. . A recent Gizmodo story on Bloomberg Businessweek reminded me of this very point.

Storytelling 136

Storytelling Sports Software Mobile 136

PR Conversations

JUNE 28, 2020

At this point we should step back to the early 1990s and the work of Don E Schultz (who died earlier this month) for pioneering the concept of Integrated Marketing Communications as PESO is tactical channel execution of this strategy. This image is shared via Creative Commons and credited to Spin Sucks.

Measurement 133

Measurement Social Media Blogging Mobile 133

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. We had to if we wanted to be taken seriously.

Branding 136

Branding Brand How To Storytelling 136

Sword and the Script

JUNE 12, 2018

It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. A Creative Press Release for B2B Tech. On the flip side, particularly for the traditional corporate communicator – and I’ve walked in those shoes – this is a note of caution to avoid becoming to set in your ways.

Creativity 60

Creativity Infographics B2B Corporate 60

Waxing UnLyrical

OCTOBER 17, 2011

Based on the idea that NAB were breaking up with the other leading Australian banks, the campaign combined new and traditional media and communications to achieve some stunning results for the bank, including winning the Cannes Grand Prix in PR. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011.

Publicity 93

Publicity Banking YouTube Social Media 93

Waxing UnLyrical

DECEMBER 20, 2011

Without the input of communicators and marketers far and wide I fear Christmas may be doomed. Christmas Communication Plan 2011. Prepared by senior communication elves: Peppermint Pete and Ernie Evergreen. This Communication Plan Doesn’t Smell Like Christmas Cookies. Long story short, I photographed their comm.

Communications 66

Communications Analysis Print Meeting 66

Waxing UnLyrical

JULY 24, 2013

As a parent you feel relieved, empowered and thankful to have a doctor that is open to communicating with her patients online , instead of feeling left to blindly search on WebMD.com. Opportunity : The doctor-patient relationship (and quite frankly any relationship) relies on communication. News Health article. Benefits v.

Social Media 80

Social Media Communications Healthcare Insurance 80

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. That said, it’s a difficult balance between creativity and keyword use.

Google 110

Google SEO Engineering Measurement 110

Waxing UnLyrical

MARCH 26, 2012

And as they opted in (hopefully) to be communicated to by the organization, OA would be able to convert them to evangelists for OA’s work and donors to the organization. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. What’s measurable?

Case Study 105

Case Study Internal International Study 105

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? In 2011, let’s make our stories terrific. I actually have a bunch of them.

Publicity 100

Publicity Facebook Twitter Measurement 100

Waxing UnLyrical

JANUARY 14, 2011

Mark as read Approve comment Shonali, totally stole your idea for my blog, but added two more to your list: Zemanta, which recommends Creative Commons images and related articles to help enrich your posts and SlickFlickr, which helps you build slideshows and the like from your Flickr feed. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogging 100

Blogging Facebook Twitter Measurement 100

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Thanks for sharing! Shall We Tweet?

Publicity 94

Publicity Creativity Measurement Twitter 94

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! Thomas classroom many years ago. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them. D’oh, you say. An image speaks a thousand words.

Blogging 94

Blogging Writing Facebook Twitter 94

Cision

FEBRUARY 1, 2016

But its popularity made me wonder if there are existing Facebook features that may be underutilized by businesses, communication professionals and marketers. With some creativity, it’s not hard to imagine this feature being far more useful for many businesses than it is right now. Subscribe Button. Facebook API / SDKs.

Facebook 48

Facebook Video Groups Creativity 48

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? However, they wanted to amplify this positive WOM by bringing STA’s advocates online.

Travel 87

Travel Case Study Creativity Advertising 87

Maxim Behar

AUGUST 24, 2021

Maxim Behar's leading PR agency M3 Communications Group, Inc. It was also awarded in the category Communications Professional of the Year , in which the company's Account Manager Svetoslava Nedyalkova won Bronze. The awards are a huge success for M3 Communications Group, Inc., Thanks to everyone at M3 Communications Group, Inc.,

Groups 52

Groups Agency Communications Internal 52

Maxim Behar

MAY 12, 2021

M3 Communications Group, Inc. The creative projects, with which M3 Communications Group, Inc. The second prize was awarded for the "Future of Mobility" forum for Shell Bulgaria and the third prize was awarded for the Davos Communications Summit , held in an online format. M3 Communications Group, Inc. 12.05.2021.

Groups 52

Groups Communications Public Affairs Internal 52

Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Regardless, thanks for visiting!

Measurement 55

Measurement Tourism Social Media Blogging 55

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Applying creatively.

Publicity 98

Publicity How To Course Facebook 98

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022. I teach it twice a year.

Education 107

Education Course Nonprofit Resources 107

PRSay

MAY 9, 2023

In 2011, Oprah included the first batch of S’well’s elegantly designed, insulated water bottles on her list of favorite things. In 2018, she founded PR-it , a global collective of independent health care communications, PR and creative experts, curated into virtual flash teams to deliver projects. EMV is a mysterious metric.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Here’s my first post: How Google Instant Might Impact Your Small Nonprofit. [.] Wanna Subscribe? Shall We Tweet?

Google 104

Google Nonprofit Engineering SEO 104

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe?

Measurement 74

Measurement Tourism Blogging Twitter 74

Waxing UnLyrical

DECEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali New Year’s Resolutions for Job Seekers December 2nd, 2010 Tweet Are you planning to add job seeking to your list of New Year’s resolutions? Creativity will only get you so far.

Interviews 92

Interviews Creativity Twitter Facebook 92

Waxing UnLyrical

OCTOBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. Thanks so much for stopping by WUL! link] (esp.

Twitter 73

Twitter Measurement Tourism Social Media 73

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Although I have no experience in crisis communication, I have learned some important lessons in light of Tablo’s scandal. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation.

Publicity 85

Publicity Reputation Crisis Communications Twitter 85

Waxing UnLyrical

JANUARY 25, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: Image: striatic via Flickr, CC 2.0 Wanna Subscribe? Shall We Tweet?

Policies 94

Policies Twitter Facebook Writing 94

Presspage

NOVEMBER 10, 2017

The PR and communications team not only worked overtime to timely inform travellers, affected families, employees, partners and a multitude of other audiences of the disruption and consequences, they also successfully combated fake news concerning their airfield being flooded. In 2011 MIA won the same award. The Peggy G.

Internal 0

Internal International Industry Infographics 0

Waxing UnLyrical

JANUARY 11, 2012

So I figured I’d start with a post on one of our most successful tactics that helped achieve the 2011 goal for the campaign: tweetathons. The very first tweetathon we held was on June 13, 2011. Communicate, communicate, communicate. Have a goal … and communicate it. Background.

Twitter 108

Twitter Analytics Community Facebook 108

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back.

Social Media 97

Social Media Media Facebook Twitter 97

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 74

Conference Measurement Tourism Twitter 74

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. And the discussion was… how shall I put it… intense.

Pitching 64

Pitching Measurement Twitter Writing 64

Waxing UnLyrical

OCTOBER 16, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Conch and Drum October 16th, 2010 Tweet Tomorrow is Bijoya Dashami, the culmination of the single-most important festival Bengalis celebrate: Durga Puja. durgapuja [.] Wanna Subscribe? Shall We Tweet?

Construction 66

Construction Tourism Measurement Blogging 66

Waxing UnLyrical

DECEMBER 21, 2011

We want them to enjoy the experience of communicating with us, we want them to derive value from what we are communicating to them, and we want them to come back for more. Have they been as creative as they could have been? And once you do that, I know 2012 will be much better than 2011 for you. ” … have they?

Video 76

Video Retail Communications Creativity 76