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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 370
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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. Many PR battles are waged in hotly competitive categories, and the line between aggressive communications and an outright smear campaign can be blurry.

Facebook 224
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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195
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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

I read this personal communication to a class of experienced emergency managers at the Leaders Academy at the FEMA Emergency Management Institute in Emmitsburg, Maryland. 1 (Printed in Wikipedia, “Lorne M. “Services Credentials Issued in California 2006-2007 to 2010-2011″ (PDF). References.

Education 270
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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Producing a letter took time to write, print or copy and mail.

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Top Trends From State of the Media 2016

Cision

Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. What impact does this have on communication professionals? Media outlets have taken note and have swiftly switched gears to maintain the attention of their current audiences and reach new ones.

Trends 120
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This Communication Plan Doesn’t Smell Like Christmas Cookies

Waxing UnLyrical

Without the input of communicators and marketers far and wide I fear Christmas may be doomed. Christmas Communication Plan 2011. Prepared by senior communication elves: Peppermint Pete and Ernie Evergreen. This Communication Plan Doesn’t Smell Like Christmas Cookies. Long story short, I photographed their comm.