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Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community. Raising levels of engagement with interactive content in different communities.
Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?
Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.
And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Because the community of library bloggers is so big and distributed, it’s hard to take a one-size-fits-all approach. Our biggest growth spurt was 150 percent between 2010 and 2011.
As Bob Pickard of Signal Leadership Communications reminded us, Facebook was caught running a “whisper campaign” against Google in 2011. It was a clumsy, tone-deaf approach to the then-burgeoning blogger community. As that 2011 Burson team learned, if you throw mud, you’re likely to get dirty.
The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. The final #measurePR chat of 2011 will take place on Tuesday, Dec. What the #measurePR Community Thinks of 2012.
While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I would like to see WUL really take flight; not just from a content point of view, but continue to expand and become a landing pad for global voices of public relations and social media.
The National Institute for Social Media (NISM) was started in 2011 in response to a growing issue companies were having in identifying skilled candidates in the area of social media. Today, NISM works with training partners, companies, and individuals to build a community around social media education, training, community, and assessment.
On May 24, the #MeasurePR chat was a community chat, discussing the reporting side of measurement—how PRs plan for a tool throwing bad numbers, reporting numbers that contradict, and whether Share of Voice (SOV) is a useful or useless PR metric. Chapman to blog about the Great Klout Plunge of 2011.
Public relations 2011: issues, insights and ideas, edited by Craig Pearce (free e-report). Offering to supply information and contacts regarding the company, sector, community and so on. Social networking and adding value.
Here’s the latest job changes, promotions, events, new account wins and award wins in Twin Cities PR in the last week: Changing… It’s official: Aaron Miller , who’s been playing a lead role in social/digital over at General Mills since 2011, is heading back to Target. Congats, Aaron!
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Clipped from [link] [.]
They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. It is really about using the channels so well, building such good relationships with one’s community, that they are energized to tell your story for you. I’ll never forget that.
The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. But here’s what we did know: based on a similar initiative in 2011, where OA asked people to upload photos to a photobook, OA secured 261 new members to its eCommunity.
86% of the population identify as white according to 2011 Census data for England and Wales. It’s launched a £50,000 appeal in a bid to run four traineeship programmes per year, expand beyond London, and start a campaign in BAME communities promoting public relations as a viable career choice. The numbers tell the story.
In early 2011, I published a blog post with “20 places to look for a PR job.” When I wrote that original post in 2011, the unemployment rate was 8.9%. Washington Networking Group: [link] Recruiters Specializing in PR and Marcom Here are a few of the recruiting shops focused on PR and communications. Paladin: [link] 26.
In 2011, I was hired at the University of Louisville as an assistant professor in strategic communications and one of the main tasks I was asked to do was to create a new social media class to offer not only to our students in our department but for the university as well. How did I get started teaching social media?
About three weeks ago, I took a short-term gig as the Media Coordinator for the program, and have helped garner attention from DC’s media and blogger community. We had our team research key influencers in the media and in the DC community, and conducted outreach directly through our channel. Attracted affinity partnerships.
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention 5 Ways To Spice Up Your WordPress Blog | Waxing UnLyrical -- Topsy.com says: January 14, 2011 at 8:47 am [.] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Liked what you saw?
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His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.
His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.
Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else.
Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Backpack communications was the most reliable and quick route to homes.
Fortunately, nonprofits and religious communities helped organize relief efforts and connected volunteers with families in need. Companies, too, have many potential allies in a crisis — including employees, industry groups, financial analysts, community and consumer advocacy groups, and think tanks.
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention 12 Ways To Make Your WordPress Blog Cleaner And Cuter | Waxing UnLyrical -- Topsy.com says: January 18, 2011 at 11:31 am [.] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Liked what you saw?
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Regardless, thanks for visiting!
Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else. Glad thats over with.
I posted this before Christmas 2011, but it is an important cause that needs your support, so I’m re-posting it today. One that is important to the nonprofit community is the.ngo domain (pretty obvious why, right?). Please do take a moment to read, click, and share, in case you were out during the holidays.
Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”. Each day its platform is used by thousands of journalists, marketers, and communicators in 30 countries to spot opportunities and deepen their understanding of what stories will engage audiences, and why. Announcing the NewsWhip x Reddit Partnership.
Yesterday I had the honor – and it really was an honor – of introducing Dr. Donna Vincent Roa as she received the 2011 Matrix Award (that’s her on the left) from the Association for Women in Communication’s DC chapter , in recognition of her accomplishments in the global communication field.
Why: In a terrific post for WUL dating back to 2011, Shanan Sorochynski details exactly what their team did when this happened. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. That Time Our Website Was Hacked. Based in the Washington, D.C.,
While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need.
In 2011, I wish you health, happiness and wonderful, wonderful people. Here is to an even more amazing 2011!!!! Mark as read Approve comment Raj, ditto, and Im hoping this will be the year KikScore really KIKS. :) Heres to 2011 indeed! I can only imagine what we can do in 2011. It’s always about people. Bring it on!
Not only does their crisis management involve real dangers and the important mission of keeping their communities and themselves safe and out of harms way, but it also includes a need for effective and nearly instantaneous communications. When it comes to crisis management, law enforcement has one of the most challenging tasks.
5 Ways To Spice Up Your WordPress Blog | Waxing UnLyrical says: January 14, 2011 at 6:03 am [.] Weekly Roundup: The Long Of It | Waxing UnLyrical says: January 23, 2011 at 6:01 am [.] it’s not just what you read, it’s how what you read looks that could entice you to hang around, chat a while… and maybe [.]
Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else.
The list of activities most commonly undertaken by public relations practitioners include: copywriting and editing (82%); campaign management (69%); strategic planning (68%); media relations (64%); and community and stakeholder relations (54%). White British accounts for 89% of the profession versus 80% in the 2011 population census.
2011 — Facebook follower numbers seemed to grow on their own. I’m NOT saying that press release SEO or Facebook community management or blogging or podcasting are bad — great tools that contribute to great outcomes. Your audiences would find it when they searched, so why bother with those pesky reporters?
Don moved his family to Mozambique, Africa in 2011, with the purpose of building food factories to create lasting economic change there. Their profits are re-invested in Mozambican communities with a total of 90% of proceeds going to transformative initiatives. What he found during his trip was immense poverty.
This eventually led to the launch of Kissing Lions Public Relations in 2011. Today, Kahshanna has been a brand marketing, communications and PR force for 10 years. A serendipitous moment: Naming the agency. A passion for helping the underserved.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: Image: striatic via Flickr, CC 2.0 Liked what you saw?
Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011. In other words, paywalls , how pitching will be affected if these take off, and prognoses for 2011. Liked what you saw?
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Weekly Roundup: Bees In My Bonnet | Waxing UnLyrical says: January 30, 2011 at 4:50 pm [.] Image: JKönig via Flickr, CC 2.0
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