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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. And in 2011, there were seven blog posts on the campaign that had been tracked.

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Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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The New Digital PR Playbook: Beyond Backlinks, Toward Influence & Impact

Prowly

Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. Reverse digital PR flips the process around and emphasizes building engaged communities first. Increasing brand awareness starts with building strong communities. Not in 2025!

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7 Rules for a New Era of Communications

PRSay

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. We need to educate ourselves and ask for feedback internally and externally.

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45+ Places to Find Communications and Public Relations Jobs

Sword and the Script

In early 2011, I published a blog post with “20 places to look for a PR job.” When I wrote that original post in 2011, the unemployment rate was 8.9%. Washington Networking Group: [link] Recruiters Specializing in PR and Marcom Here are a few of the recruiting shops focused on PR and communications. Paladin: [link] 26.

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Public relations 2011: PR primer for (social) networking

PR Conversations

Public relations 2011: issues, insights and ideas, edited by Craig Pearce (free e-report). Offering to supply information and contacts regarding the company, sector, community and so on. Social networking and adding value.

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#FuturePRoof: Leaders speak out on value of public relations 

Stephen Waddington

Along the way she’s developed a worldwide community of several thousand people and published two books. International Paralympic Committee (IPC): enhancing and protecting reputation. The IPC is the governing body for the international paralympics. FuturePRoof has become part of the lexicon of modern public relations.

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