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One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. And in 2011, there were seven blog posts on the campaign that had been tracked.
Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.
Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. Reverse digital PR flips the process around and emphasizes building engaged communities first. Increasing brand awareness starts with building strong communities. Not in 2025!
Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. We need to educate ourselves and ask for feedback internally and externally.
In early 2011, I published a blog post with “20 places to look for a PR job.” When I wrote that original post in 2011, the unemployment rate was 8.9%. Washington Networking Group: [link] Recruiters Specializing in PR and Marcom Here are a few of the recruiting shops focused on PR and communications. Paladin: [link] 26.
Public relations 2011: issues, insights and ideas, edited by Craig Pearce (free e-report). Offering to supply information and contacts regarding the company, sector, community and so on. Social networking and adding value.
Along the way she’s developed a worldwide community of several thousand people and published two books. International Paralympic Committee (IPC): enhancing and protecting reputation. The IPC is the governing body for the international paralympics. FuturePRoof has become part of the lexicon of modern public relations.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. It’s either/or.
While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need.
I posted this before Christmas 2011, but it is an important cause that needs your support, so I’m re-posting it today. One that is important to the nonprofit community is the.ngo domain (pretty obvious why, right?). Please do take a moment to read, click, and share, in case you were out during the holidays.
Yesterday I had the honor – and it really was an honor – of introducing Dr. Donna Vincent Roa as she received the 2011 Matrix Award (that’s her on the left) from the Association for Women in Communication’s DC chapter , in recognition of her accomplishments in the global communication field.
I have been to New Zealand, but it’s been nearly 26 years since I was here the last time (was here as part of my first family international trip!). One of my very first papers was focusing on the personality traits for influencers, which was published back in 2011. Wellington is GORGEOUS! If you are not blogging right now, start.
A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).
Since the 2010 PRSA International Conference was held in DC, I was able to host many of the folks I’ve come to know, admire, respect and learn from via social media in my home. In 2011, I wish you health, happiness and wonderful, wonderful people. Here is to an even more amazing 2011!!!! I traveled a lot. And loved it.
I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Crunchbase says iQ Media raised $9 million in venture funding in two rounds since 2011 from Edison Partners, which had also backed Vocus. Surveys of the PR community or reporters ( see these ).
And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They listen a LOT. Then they plan. And talk they do. How and where can your consumer touch your brand? – and 14.9%
In 2011, the CDC estimated that nearly 80% of ALS sufferers are Caucasian. I can watch countless real world atrocities on dozens of international news outlets, then switch to Netflix to take in the graphic, fictional exploits of Spartacus, Dexter, or Hannibal. Shock won’t sell for much longer. Play politics. Trend or die.
So the chat was a community chat or, as I like to call them, a fireside chat. What folks felt were their biggest measurement successes of 2011: and. Inside PR did an interview with me when I was at the PRSA International Conference last year, and it’s finally up, in case you’d like to have a listen.
I saw Angela at PRSA’s 2010 International Conference, and suddenly realized I’d seen her presentation before. What part of, “measure [what] has an impact as opposed to simply focusing on the tools,” isn’t easy to understand? Sean: Angela Sinickas is a treasure trove of case studies. I have to remind myself to call her for research fodder.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Maybe this particular blogger had experienced something unpleasant internally as the result of previously accepting a comp trip.
He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. It’s a work in progress.
A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. (It’s Social media is a great way to start doing this. Liked what you saw?
Check out Schema.org , where you can find a list of coding terms that can help your SEO; it was founded in 2011 by Google, Microsoft, and Yahoo to provide a common language that leads to better and more consistent search results, and it has all kinds of schema types available for you to browse.
2011 marked the moment I became Dr. Freberg 2.0 (Mom Great colleagues, students, community, school, and area. I started getting actively involved in researching in social media back in 2008, but the first time I had the chance to teach social media was back in 2011. I am proud to see these communities come together so well.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 5 Tips To Avoid New Job Burnout January 3rd, 2011 Tweet It’s a new year, and perhaps you’re starting a new job. If you are, you have beaten the odds, and my hat is off to you!
consumers, achieving a reputation score that qualified as “strong” for the first time since the Survey of Bank Reputations began in 2011, conducted by the Reputation Institute for “ American Banker ” magazine. Are there issues related to the communities they serve (e.g. lending to marijuana businesses)?
It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. That I get to put faces to names.
Internalcommunications often say they are corporate storytellers. When Craig Pearce asked me to contribute to his Public Relations 2011: Issues, Insights and Ideas free e-report, I knew this was a tremendous opportunity to define the role of the public relations specialist, at least as I saw it. Do you see the problem?
I look at it this way: if I had a life-threatening disease and my physician didn’t have the time to read the latest medical journal articles on the disease and instead had an intern collect a list of the 50 most-mentioned words in those articles to create a treatment program, I would probably die. Liked what you saw? These fine folk did: Jan.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"
consumers, achieving a reputation score that qualified as “strong” for the first time since the Survey of Bank Reputations began in 2011, conducted by the Reputation Institute for “ American Banker ” magazine. Are there issues related to the communities they serve (e.g. lending to marijuana businesses)?
I imagine thats a tough battle for them to fight internally. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks How Pepco Can Power Up Its Communications | Waxing UnLyrical says: September 29, 2010 at 6:03 am [.] “Roger,&# did you see [.] Liked what you saw?
Intranets are often essential in fostering organisational learning, enhancing social networking, and facilitating seamless internalcommunication. Intranets as knowledge management tools within organizations can enhance organizational learning by fostering social networking and facilitating communication among employees.”
That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. It’s why Jack realized long ago – 2011 to be exact – that he needed help. He’s a busy CEO and recognized social media would be a factor in how he communicated with various audiences.
I was trying to build up a really well-rounded in-house communication team encompassing a range of communication disciplines, both internal and external. HAPPO Days Are Here Again | Waxing UnLyrical says: February 23, 2011 at 6:02 am [.] But probably the time that I did the most interviewing was at my last job.
Why: As the author says, “coffee as an international social phenomenon is severely underrated.&# Why: Regardless of whether you believe in a higher power or not, it will should leave you thinking. Crossing cultures with coffee , from Basecamp. Why: I thought this was a very simple, direct question (if you listen to the podcast).
professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Cailin O’Connor, Ph.D.,
At PRINZ, following the February 2011 quake, I initiated an informal support register that offered basic equipment, volunteer communicators, accommodation – anything that members were able to help with in the awful aftermath. My argument supports your points, that individuals need wider support.
professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Cailin O’Connor, Ph.D.,
To date, how does it remain the only event of its kind that brings together diverse communications professionals from across the sub-continent for a slick, power packed couple of days of learning and fun? I got lucky in 2011 when the world’s largest PR firm offered me a two-year stint in their global co-headquarters.
We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. You are one of the strongest persons that we have in the international PR business. Senior Communications Manager, EIT Urban Mobility. Milen Tzanov.
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