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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. And in 2011, there were seven blog posts on the campaign that had been tracked.

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Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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45+ Places to Find Communications and Public Relations Jobs

Sword and the Script

In early 2011, I published a blog post with “20 places to look for a PR job.” When I wrote that original post in 2011, the unemployment rate was 8.9%. Washington Networking Group: [link] Recruiters Specializing in PR and Marcom Here are a few of the recruiting shops focused on PR and communications. Paladin: [link] 26.

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Public relations 2011: PR primer for (social) networking

PR Conversations

Public relations 2011: issues, insights and ideas, edited by Craig Pearce (free e-report). Offering to supply information and contacts regarding the company, sector, community and so on. Social networking and adding value.

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Flash Mobs Go Social in India

Waxing UnLyrical

While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need.

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Give a New Year’s Gift to Nonprofits Worldwide

Waxing UnLyrical

I posted this before Christmas 2011, but it is an important cause that needs your support, so I’m re-posting it today. One that is important to the nonprofit community is the.ngo domain (pretty obvious why, right?). Please do take a moment to read, click, and share, in case you were out during the holidays.

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The Invisible Rock Stars

Waxing UnLyrical

Yesterday I had the honor – and it really was an honor – of introducing Dr. Donna Vincent Roa as she received the 2011 Matrix Award (that’s her on the left) from the Association for Women in Communication’s DC chapter , in recognition of her accomplishments in the global communication field.

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