The Statistics, Effectiveness and Politics of Super Bowl Commercials [UML]
Sword and the Script
FEBRUARY 1, 2020
There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. The creative must be linked to the brand, the spot must trigger an emotional response from the audience and finally, it has to spark engagement, both online and at the water cooler. According to Ms.
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