Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. A great example comes from IKEA all the way back in 2011.

Brand 104

Brand Branding How To Measurement 104

Onclusive

MARCH 19, 2019

Communicate the value of these solutions to the customers internal teams and executives. Onclusive developed the Power of Voice metric as a way to measure the quality of a brand’s media coverage in relation to its competitors, and invented PR Attribution to measure the real impact that content is having on a company’s bottom line.

Measurement 150

Measurement Engineering Data Content Marketing 150

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1.

Measurement 87

Measurement Publicity Analysis Tools 87

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. AirPR was founded in 2011 and is headquartered in the San Francisco Bay Area.

Analytics 150

Analytics Data Big Data Technology 150

Stephen Waddington

JANUARY 10, 2019

The paper, written by an international multi-disciplinary group, examined a variety of techniques. A study by researchers at John Hopkins University in Baltimore in 2011 (opens as a PDF) found results consistent with other data such as Google Flu Trends, a service that predicts influenza based on search data.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Karen Freberg

SEPTEMBER 20, 2021

I had lots of international talks, professional presentations, and book chapters, but two research articles. Back in 2011, the industry was talking about influencers – but academia? Case in point: When I was on the job market and when I was brought on board to the University of Louisville, I had two articles to my name.

Measurement 83

Measurement Conference Study Industry 83

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 76

Blogging How To Print Facebook 76

Waxing UnLyrical

OCTOBER 28, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Conference 74

Conference Tourism Measurement Twitter 74

Waxing UnLyrical

DECEMBER 31, 2010

Since the 2010 PRSA International Conference was held in DC, I was able to host many of the folks I’ve come to know, admire, respect and learn from via social media in my home. In 2011, I wish you health, happiness and wonderful, wonderful people. Here is to an even more amazing 2011!!!! I traveled a lot. And loved it.

Facebook 68

Facebook Twitter Skype Measurement 68

Waxing UnLyrical

NOVEMBER 22, 2010

But the bottom line is, it’s VERY important for anyone in PR, whether internally or externally, to understand the messy dynamics of the Open Community around organizations. At the same time, internally, we can start thinking about what social media might help us achieve in terms of individual departmental goals (e.g. Lindy : Exactly.

Community 88

Community Publicity Web Social Media 88

Waxing UnLyrical

APRIL 18, 2011

The blog is set up on a server separate from the institution’s homepage, a precautionary measure that was implemented so that if the blog was ever hacked, the University website would be protected. Here is the comment: Alex says: March 28, 2011 at 2:07 pm. Ironic, I know. Anyway…).

Crisis Communications 69

Crisis Communications Web Print Crisis 69

Waxing UnLyrical

JANUARY 20, 2012

What folks felt were their biggest measurement successes of 2011: and. Inside PR did an interview with me when I was at the PRSA International Conference last year, and it’s finally up, in case you’d like to have a listen. And till then, happy measuring! We talked about: 1. You can’t win ‘em all.

Analytics 56

Analytics Google Measurement Web 56

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? My query made it clear that I wanted examples of success, and how it was being measured. Image: JKönig via Flickr, CC 2.0

Pitching 111

Pitching Facebook Twitter Interviews 111

Waxing UnLyrical

NOVEMBER 24, 2010

But how do they measure and evaluate? Bryce Keane is an international communication professional who’s worked in both the EMEA and Asia-Pacific regions. How do they make it happen? Especially outside of the social media sphere, where they are often lumped with other social media or digital agencies?

Travel 87

Travel Case Study Creativity Advertising 87

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. According to a press release, channel management: “Allows team and frontline managers, outside of the internal communications team, to create and post rich content – including videos, images, links, articles and notes – within approval guidelines….For all 210 U.S.

Industry 109

Industry Media Technology Employee 109

Waxing UnLyrical

SEPTEMBER 7, 2010

A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. (It’s Social media is a great way to start doing this. pts Settings.

Social Media 58

Social Media Customer Service Media Tourism 58

ReimaginePR

JUNE 18, 2015

In 2011, the CDC estimated that nearly 80% of ALS sufferers are Caucasian. Until you have cultivated, maintained, and measured your base of active support over time, assume you have none. ALS awareness also had something else going for it, something insidious, but no less real: race. Selflessness is selfish. Play politics.

Airlines 120

Airlines Viral Government Local 120

Waxing UnLyrical

DECEMBER 20, 2011

Christmas Communication Plan 2011. This would be measured by our ability to increase “wows” this year by 30%. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication, and a print journalist in Manitoba. It also provides great cover for snapping photos with an iPhone.

Communications 66

Communications Analysis Print Meeting 66

Waxing UnLyrical

JANUARY 3, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 5 Tips To Avoid New Job Burnout January 3rd, 2011 Tweet It’s a new year, and perhaps you’re starting a new job. If you are, you have beaten the odds, and my hat is off to you! Glad thats over with.

Twitter 67

Twitter Facebook Measurement Blogging 67

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

How To 69

How To Twitter Facebook Writing 69

Waxing UnLyrical

SEPTEMBER 27, 2010

I imagine thats a tough battle for them to fight internally. It is, at the end of the day, pretty easy for those of us who are looking in from the outside to say they should do "this" or "that," though I agree with you that I think heightened engagement from "real" AT&T with "Roger" would be quite remarkable. These fine folk did: Jan.

Wireless 81

Wireless Twitter Writing Measurement 81

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

DECEMBER 16, 2010

It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. Start measuring. that damn redhead says: January 2, 2011 at 2:38 am [.] I feel I already know the folks I’m meeting; typically a conversation starts off with, “Oh, you’re …!&# Set benchmarks.

Social Media 97

Social Media Media Facebook Twitter 97

Reputation Us

JULY 14, 2017

consumers, achieving a reputation score that qualified as “strong” for the first time since the Survey of Bank Reputations began in 2011, conducted by the Reputation Institute for “ American Banker ” magazine. How does a financial institution measure up to the competition? Are there issues related to the communities they serve (e.g.

Banking 60

Banking Reputation Financial Government 60

Karen Freberg

DECEMBER 30, 2019

2011 marked the moment I became Dr. Freberg 2.0 (Mom I started getting actively involved in researching in social media back in 2008, but the first time I had the chance to teach social media was back in 2011. Some of my favorite collaborations over the years include: Colorado Ski Association (2011). General Motors (2015).

Social Media 56

Social Media Conference Travel Internal 56

Waxing UnLyrical

DECEMBER 2, 2010

I was trying to build up a really well-rounded in-house communication team encompassing a range of communication disciplines, both internal and external. HAPPO Days Are Here Again | Waxing UnLyrical says: February 23, 2011 at 6:02 am [.] But probably the time that I did the most interviewing was at my last job. Thanks so [.]

Interviews 92

Interviews Creativity Twitter Facebook 92

Solo PR Pro

JUNE 6, 2017

Our roles may also involve working across more internal groups, with 58% of companies indicating that they have a dedicated mobile marketing team ( Salesforce ). However, while social advertising is growing, marketers struggle with measurement, resources and demonstrating value to the business. Share of voice has a whole new meaning.

Trends 49

Trends Mobile Video B2C 49

Reputation Us

JULY 13, 2017

consumers, achieving a reputation score that qualified as “strong” for the first time since the Survey of Bank Reputations began in 2011, conducted by the Reputation Institute for “ American Banker ” magazine. How does a financial institution measure up to the competition? Are there issues related to the communities they serve (e.g.

Banking 60

Banking Reputation Financial Government 60

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: As the author says, “coffee as an international social phenomenon is severely underrated.&# Why: Regardless of whether you believe in a higher power or not, it will should leave you thinking. Crossing cultures with coffee , from Basecamp. Why: I thought this was a very simple, direct question (if you listen to the podcast).

Measurement 40

Measurement Tourism Creativity Twitter 40

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. When Steve Jobs died in 2011, the Times had a 3,500-word article up within an hour. Trust me.).

Financial 108

Financial Industry Report Insurance 108

Communications Conversations

MAY 1, 2015

It’s why Jack realized long ago – 2011 to be exact – that he needed help. What’s been the impact internally and across the country with your AmFam agents and teams? How do you measure success with a CEO like Mr. Salzwedel on social media? . The challenge – as you noted – is finding that mix.

Social Media 60

Social Media Media Twitter Insurance 60

Solo PR Pro

DECEMBER 8, 2015

The program elements you outline in the proposal are the starting point for discussions/negotiations that will determine what is in your contract, how you’ll structure your invoices, measurement and more. As you implement the tactics identified in your plan, give thought to the next steps – measurement and reporting, as well as invoicing.

How To 40

How To eBook Measurement Resources 40

Doctor Spin

JANUARY 16, 2024

Inspired by the board game “Dead of Winter,” this film follows a group of survivors in a post-apocalyptic world who must deal with internal and external threats, including the possibility of a betrayer. It’s set in a small town where residents must discover who among them is a werewolf. Dead of Winter (Short Film, 2014). link] The result?

Wikipedia 52

Wikipedia Film Groups Journalism 52

ZudePR

JUNE 6, 2016

MendMeShop TM ©2011 #3: Beki Winchel (Anywhere There's WiFi) Beki is co-editor of PR Daily​. The root of the problem is always internal. Three – including the New Rules of Marketing and PR – are international bestsellers. She write, speaks, and advises on internal communication.​. Just not being mentally-awake.

Writing 114

Writing Social Media SEO Blogging 114

PR Conversations

AUGUST 9, 2011

Although many of the measures can be deceptive (confusing “impression” with “view”), it is helpful to have some data to analyse and use as a benchmark for measurement. Addendum (08/15/2011 JG) Archivist is a Microsoft-owned platform in alpha, which saves and analyzes tweets.

Twitter 40

Twitter Social Media Conference Video 40

Buzzstream

NOVEMBER 20, 2024

Leverage Existing Content and Data Whenever Possible Use your company’s internal data to uncover unique angles for campaigns. They have to be supported by this internal, not internal, but entire strategy around it. And other measurables are coming in, but we still want to be looking at relevancy. Vince Nero: Yeah.

Digital PR 71

Digital PR Data SEO Strategy 71

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). The goal was to find a better way to share the University of Regina ’s story. It was a great idea!

Blogging 68

Blogging How To Social Media Community 68