2011 International Viral 
Polaris
NOVEMBER 20, 2014
In 2011, Caine Monroy was a 9-year-old boy much like any other kid his age—except that he had built an arcade in his father’s auto parts store in East Los Angeles. The video quickly went viral, racking up over 1 million views the first day alone. He also addressed the Cannes Lions International Advertising Festival.
PRSay
JANUARY 6, 2021
Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. We need to educate ourselves and ask for feedback internally and externally. Studies have shown anger to be the most viral emotion, but anger destroys and divides.
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Prowly
FEBRUARY 26, 2025
Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. Case study: Patagonia's "Don't buy this jacket" campaign In 2011, Patagonia launched a Black Friday campaign with an anti-consumerist message asking people to reconsider unnecessary spending and purchases.
Waxing UnLyrical
APRIL 3, 2012
Here’s another example : a flash mob was organized “just for fun” towards the end of 2011, where nearly 200 people in Mumbai pulled off a four-minute jig at Chhatrapati Shivaji Terminus (where the terror attacks of 2008 began). And in New Delhi, around 50 Delhiites took the city by surprise with a similar tactic.
ReimaginePR
JUNE 18, 2015
In 2011, the CDC estimated that nearly 80% of ALS sufferers are Caucasian. I can watch countless real world atrocities on dozens of international news outlets, then switch to Netflix to take in the graphic, fictional exploits of Spartacus, Dexter, or Hannibal. Shock won’t sell for much longer. Play politics.
Scott Public Relations
AUGUST 27, 2019
professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Cailin O’Connor, Ph.D.,
Scott Public Relations
AUGUST 27, 2019
professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Cailin O’Connor, Ph.D.,
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