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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller. As Bob Pickard of Signal Leadership Communications reminded us, Facebook was caught running a “whisper campaign” against Google in 2011. The first rule of reputation PR is not to embarrass your client.

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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. She served as the chair for the Southwest District of PRSA in 2011. Neill is an accredited member of the Central Texas Chapter of the Public Relations Society of America.

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BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS (2011-2012)

Bianchi Biz Blog

The firm worked to arrange deep-dive interview sessions for CAR executives at key automotive media outlets. Efforts have ranged from supporting speakers to coordinating ride and drives to pitching and overseeing interviews. In addition, for 24 consecutive years we have traveled to Traverse City, Mich.

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Shaping My World In 2011: Tackling The Triangle

Waxing UnLyrical

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I would like to see WUL really take flight; not just from a content point of view, but continue to expand and become a landing pad for global voices of public relations and social media.

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Social Media Education: Q&A with the CEO of the National Institute for Social Media (NISM)

Deirdre Breakenridge

Here’s my interview with the CEO and co-owner, Jennifer Radk e, on social media education and her vision for the NISM. The National Institute for Social Media (NISM) was started in 2011 in response to a growing issue companies were having in identifying skilled candidates in the area of social media.

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Lessons From a Very Public Break-Up

Waxing UnLyrical

We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. 28% growth in mortgage sales calls to our contact centre in February and March 2011, compared to the same period last year. Thanks to Hillan for taking the time to take part in this interview. Do you have any favorite campaigns from 2011?

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15 Reasons Your PR Pitches Suck

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.”

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