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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service. What is PR Attribution ? Research methodology.

Consumer 370
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The Influencer Marketing Measurement Enigma

PRSay

Public relations has always been a challenge to measure. We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. If there’s anything marketing has a lot of, then it’s metrics. EMV is a mysterious metric.

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Storytelling, PR, and Measurement

Waxing UnLyrical

I think of printed content (published, web, social, etc.) Even within this blog for Waxing UnLyrical, the “Rebirth of Storytelling” was promoted as a returning concept back in May of 2011. We conducted a recent, but informal, poll to determine what percentage of PR practitioners are measuring their communication results.

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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service.

Consumer 195
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Top Trends From State of the Media 2016

Cision

Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. Understandably, those working for digital outlets sided more strongly with this revenue-generating source, than those covering stories for traditional print outlets.

Trends 120
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That Time Our Website Was Hacked

Waxing UnLyrical

The blog is set up on a server separate from the institution’s homepage, a precautionary measure that was implemented so that if the blog was ever hacked, the University website would be protected. Generally our eyes and ears are focused on traditional media (print, radio, television). Ironic, I know. Anyway…).

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This Communication Plan Doesn’t Smell Like Christmas Cookies

Waxing UnLyrical

Christmas Communication Plan 2011. This would be measured by our ability to increase “wows” this year by 30%. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication, and a print journalist in Manitoba. It also provides great cover for snapping photos with an iPhone.