Waxing UnLyrical

APRIL 3, 2012

Here’s another example : a flash mob was organized “just for fun” towards the end of 2011, where nearly 200 people in Mumbai pulled off a four-minute jig at Chhatrapati Shivaji Terminus (where the terror attacks of 2008 began). And in New Delhi, around 50 Delhiites took the city by surprise with a similar tactic.

YouTube 95

YouTube Viral Video Twitter 95

Waxing UnLyrical

OCTOBER 24, 2012

Facebook was not initially built to monetize; it was built to go viral. After graduating from Stanford Business School in 2011, Kate cofounded DITTO.com , an ecommerce site selling designer eyewear and features cutting edge new “try-on” technology.

Facebook 106

Facebook Mobile Google Viral 106

Cision

MARCH 1, 2016

The perpetuation of a “viral” story on digital channels can be hours. 5/6 (May 2011): 530-546. Influencer marketing and authentic word-of-mouth are as important as press releases and media placements anymore. Of course digital media adds an unprecedented speed to a crisis that must be accounted for.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Waxing UnLyrical

JANUARY 25, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Policies 94

Policies Twitter Facebook Writing 94

ReimaginePR

JUNE 18, 2015

In 2011, the CDC estimated that nearly 80% of ALS sufferers are Caucasian. An example of this is Kony 2012 , a viral marketing campaign that was misguided and ill-informed at best, but that captured people’s attention and prompted them to act. I’m only going to open that can of worms wide enough to let out a couple important stats.

Airlines 120

Airlines Viral Government Local 120

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? in Communication program. And of course, it worked. Probably not. Liked what you saw? These fine folk did: Jan.

Video 95

Video Facebook Twitter Viral 95

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Mark Fidelman (@markfidelman) August 20, 2015. Robert Fine – @bobfine.

Social Media 120

Social Media Twitter Media Nonprofit 120

Ishmael's Corner

FEBRUARY 3, 2015

The odometer on our SlideShare — we’ve posted six decks since 2011 — just passed the 100,000 views mark, not too shabby for a communications consultancy that works behind the curtain. True, a SlideShare deck isn’t going to have the same emotive power or viral reach of a video.

Social Media 60

Social Media Storytelling B2B Media 60

Sword and the Script

JUNE 12, 2018

When he started in 2011, the infographic included just 150 or logos, but the number has grown exponentially (see graphic nearby), to where in 2018, the graphic included 6,829 vendors. My advice to businesses, in general, is to focus on building consistent marketing processes and programs before trying to get fancy or go “viral.”

Creativity 62

Creativity Infographics B2B Corporate 62

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. When I started teaching social media back in 2011, it was all new and everyone was jumping on board with the trends and platforms. Think about it.

Social Media 88

Social Media Media Resources Creativity 88

Buzzstream

MARCH 26, 2025

It’s funny I’ve technically I’ve been doing SEO since 2011. So I started doing full-time in 2013, but from like 2011 to 2013, I was doing like a lot of gray hat, a lot of, much riskier tactics. Does Google think links are valuable anymore? Do they matter? Nathan Gotch: Yeah. Links, right?

Brand 62

Brand Branding SEO Data 62

Bad Pitch Blog

JUNE 22, 2008

It''s a viral approach reaching audiences in a way that a release never could. 2011 Apple bad PR cult brands Dell gas prices hip marketing Jack Handey marketing multimedia press releases Project Runway trendspotting' While they display their interests with their pals, they are actually helping to promote what you got!

Viral 40

Viral Pitching Consumer YouTube 40

Scott Public Relations

AUGUST 27, 2019

This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. Even after the official Fairness Doctrine was retired in 2011, many journalists continue to subscribe to the fairness idea. The second concept involves the action of “selective sharing”.

Insurance 45

Insurance Insurance Healthcare Communications 45

The Hoffman Agency

OCTOBER 13, 2020

The backstory behind this viral video is classic — three roommates at the University of Oregon wanted to share their affinity for Oregon football, so they made a music video. Anyway, I was so obsessed with the Ducks that when they lost the 2011 National Championship football game, I refused to go to school the next day.

YouTube 36

YouTube Viral Video Social Media 36

Contently - Strategy

DECEMBER 5, 2019

When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. When Steve Jobs died in 2011, the Times had a 3,500-word article up within an hour. However, personal finance advice is also a saturated space. Trust me.).

Financial 108

Financial Industry Report Insurance 108

Scott Public Relations

AUGUST 27, 2019

This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. Even after the official Fairness Doctrine was retired in 2011, many journalists continue to subscribe to the fairness idea. The second concept involves the action of “selective sharing”.

Healthcare 40

Healthcare Insurance Insurance Communications 40

Stephen Waddington

AUGUST 27, 2018

But devising an idea that is meme-friendly that inspires an audience to develop and share so that it goes viral is as tough as it gets. Marketing and public relations practitioners strive to generate memes as a means of promoting a brand, product or issue. The Internet is littered with failed attempts.

Communications 60

Communications Analysis Web Handbook 60

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

What may have been most impressive about the campaign was the surprise factor; Nike had maintained a lengthy silence about Kaepernick, who was actually signed to the brand since 2011, throughout months of protests, quietly re-signing him just before the deal was set to expire. Believe in something.

Fashion 255

Fashion Reputation Social Media Brand 255

Konnect Agency

OCTOBER 18, 2019

Value” here is defined as content that drives engagement, virality and follows, ultimately leading to a substantial return on investment. Since the launch of Snapchat in 2011, ephemeral content has kept consumers coming back for more.

Social Media 56

Social Media Marketing Media Trade Shows 56

Masters in Communications

FEBRUARY 12, 2022

of households in the US-owned at least one television set in 2011. There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true. Television is now one of the most accessible methods of mass communication in the world.

Ethics 52

Ethics Communications Print Television 52

Doctor Spin

MARCH 26, 2025

Memes are used to collapse complex issues into viral slogans effectively. Truth becomes performative, viral, and emotive, not deliberative or empirical. The firehose of falsehood propaganda model dovetails dangerously with Daniel Kahnemans System 1 thinking: fast, emotional, and lazy. 5 Kahneman, D. Thinking, fast and slow.

System 52

System Course Viral Strategy 52