PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. He is past president of the International Advertising Association; and past member of the Arthur Page Society and the National Investor Relations Institute.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs. Once the campaign is up and running, PR teams need to push for more volume on the social media shareability and advertising front.

B2C 192

B2C Community Banking Advertising 192

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Flack's Revenge

DECEMBER 11, 2018

I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). Finally, you probably need to bring some budget for social media advertising and time to experiment with paid media techniques. What comes after social media?

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

MAY 11, 2019

For example, an academic research project, that was written in 2012 and updated in 2014, about the microlending market studied: “…how traditional and social earned media affect sales and each other…Traditional earned media has a per-event effect on sales that is much larger than the corresponding per-event effects of social earned media.”.

Study 137

Study Media Relations Media Measurement 137

Cision

APRIL 4, 2016

Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used. However, for utilitarian purchases socially-transmitted content is as effective as unsolicited or incentivized advertising to elicit a positive response.

Viral 120

Viral Journalism Advertising Advertising 120

Cision

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. The best way to go about it is to find ad placements by listing the websites where you want to advertise or search for placements that are in-sync with your client’s themes or topics.

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Zendesk’s “This is Zendesk” corporate video from 2012 still holds up, because it shows a playful, subtle humor, conveying an egalitarian, socially responsible, and fun environment. A personalized way to attract talent.

Video 149

Video Case Study Agriculture B2B 149

PR 20/20

AUGUST 12, 2014

October 2013 data from Wanted Analytics found that digital advertising and marketing jobs grew at a 19% year-over-year increase from 2012 to 2013.

Marketing 73

Marketing How To Analytics Advertising 73

Communications Conversations

OCTOBER 13, 2014

And boom–client expectations were even crazier than they already were before that 2012 Super Bowl (which is saying a lot). How to amplify your content (don’t forget, Facebook is really just an advertising platform now–but, generally, a very effective and targeted advertising platform–use it as such). *

Strategy 120

Strategy How To Guidelines Advertising 120

Cision

MAY 5, 2016

In 2012, Nielsen put numbers behind this by finding in its Global Trust in Advertising report that 92 percent of consumers around the world say they trust recommendations from friends and family above all other forms of advertising. Word-of-mouth marketing has been a proven business generator since the beginning of time.

Product Launch 120

Product Launch Meeting Advertising Advertising 120

Waxing UnLyrical

FEBRUARY 26, 2013

In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” ” What this means is that professional advertisers have a one in one thousand chance of going viral and that percentage is static. His findings are pretty illuminating.

Viral 106

Viral Advertising Advertising Facebook 106

Cision

SEPTEMBER 15, 2015

However, if you get people angry and afraid ( think Kony 2012 ) or happy and amazed, those are the feelings that get people to share your content and help your video go viral. According to Voltz, very rarely will a video go viral if people are simply content with the video. People also do not like to share videos that make them feel sad.

Viral 120

Viral Video YouTube Examples 120

Cision

JUNE 6, 2016

Business restrictive – intended to promote advertising spend by limiting free promotion on the platform, sometimes at the expense of user experience. Help brands and advertisers understand and manage their audience and media rights. New Business Tools. For businesses, Instagram is offering some of the better features of Facebook.

Instagram 84

Instagram Handbook Mobile Facebook 84

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of.

Crisis 120

Crisis Branding Brand Crisis Communications 120

5W PR

OCTOBER 22, 2018

By 2012, $800,000 in grants had been awarded to support community education in partnership with the Foundation for the National Institutes of Health. Duration: 2012-present. The campaign gained ground after then-current first lady Laura Bush joined as an ambassador in 2003, soon thereafter, the John F. Go Red For Women.

Engineering 22

Engineering Education Retail YouTube 22

Polaris

DECEMBER 14, 2014

The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Eden cheated just a little since this book is actually a memoir published in 2012 (that’s OK, Eden, we’re just looking for a good read). This eye-opening book examines the underbelly of the media world.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Rock the Status Quo

APRIL 23, 2015

I consider brand ambassadors a marketing tactic (advertising) and brand advocates a public relations tactic (awareness). Without money to provide ready access to staff, images, video, graphic design, advertising and other things, even the best brand advocate program will be DOA. Enough budget resources to make it work.

Branding 100

Branding Brand Community Wikipedia 100

Mindful Marketing

NOVEMBER 28, 2019

GivingTuesday’s website describes the initiative, which began in 2012, as “a global generosity movement” that “inspires hundreds of millions of people to give, collaborate, and celebrate generosity,” “unleashing the power of people and organizations to transform their communities and the world.”

Marketing 93

Marketing Nonprofit Case Study Small Business 93

Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads.

Automotive 93

Automotive Meeting Report Media 93

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. 94 crore (~ $15.1M) in FY 2012 to Rs.300 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938 300 crore (~$48.3M) in FY 2013.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Presspage

APRIL 12, 2018

Here’s a scary stat I read in Wired magazine regarding national election reporting: In November 2012, it took four employees at the Washington Post, 25 hours to compile and post a fraction of the election results. In 2016, Heliograf created more than 500 articles in the same time frame.

Company 111

Company Media Journalism Report 111

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Between 2012 and 2014, organic social reach dropped from 16% to 6% –and wise PR counselors know they have to bite the “paid” bullet if they wanted to maximize social content. Artificial intelligence is poised to transform content creation, its curation, and predictive customer service, among other marketing and PR functions.

B2B 120

B2B Customer Service Software Technology 120

The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience.

Consumer 85

Consumer Social Media Education Advertising 85

David PR Group

OCTOBER 17, 2014

Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Advertising was a byproduct of journalism, which has, at times, over-shadowed it—but I promise you, journalism will endure.

Journalism 85

Journalism Print Newspapers Advertising 85

PRSay

OCTOBER 25, 2017

For Deutsch and his team, this “strategic approach” included growing their owned media channels through 2012’s Coca-Cola Journey rebrand. What’s driven the convergence of PR + marketing + advertising? You can put paid and owned media behind [your message] but, if you don’t have the story, [then it doesn’t matter],” said Schaffer.

Social Media 120

Social Media Conference Media Corporate 120

Waxing UnLyrical

APRIL 9, 2012

Imagine the not so distant future, say October 2012, and my Henry Wood Detective series has started to get some traction. One day, possibly Thursday Oct 4, 2012, a woman in Devonshire, U.K. In fact, I’m certain of it. Books are selling and there is about three bumblebees’ worth of buzz on the Internet.

Facebook 90

Facebook Pinterest Exercises Social Media 90

Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. When you make a video, it’s an advertisement. Engagement.

Community 85

Community Customer Service System Guidelines 85

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Images: redjar , Ken Teegardin , Rob , 401(K) 2012 ( Creative Commons ).

Measurement 120

Measurement Comparison Analytics Nonprofit 120

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Advertising Week. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Konnect Agency

JULY 25, 2024

we understand the unique power of Olympic advertising and are always searching for inspiration from brands that have embodied the Olympic spirit. Unforgettable Moments in Olympic Advertising Got Milk? With athletes sporting that iconic milk mustache, this campaign has been a beloved part of Olympic advertising for decades.

Sports 52

Sports Storytelling Advertising Advertising 52

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. . #4

Report 81

Report YouTube Privacy Web 81

Sword and the Script

NOVEMBER 12, 2019

G2 Crowd is a peer-to-peer review site founded in 2012. The company sells intent data, but not leads or advertisements, which the company says means its data is unbiased and of higher quality. Founded in 2012, Software Advice provides a service to prospective software buyers. And now onto the review sites…. Funding: $25.1

Software 17

Software B2B Marketing Data 17

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. I think I whiffed on the “mobile” skill set in 2012.

Analytics 60

Analytics Instagram Mobile Employee 60

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. And it’s a time to decide how we want to go about pursuing what we want.

Writing 96

Writing Google Pitching Small Business 96

Buzzstream

MARCH 31, 2020

Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results. Ask your paid search or media team where they do display advertising and which domains sent the best quality traffic.

SEO 124

SEO Google Hotels Blogging 124

Shift Communications

MARCH 10, 2015

May 2012 : Facebook rolls out Promoted Posts for brand Pages. Facebook has made it abundantly clear that for promotional content, brands need to move that content to advertising. If Facebook’s audience and user context is important to your marketing strategy, then it needs to be important enough to have its own advertising budget.

Facebook 60

Facebook Advertising Advertising Technology 60