Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

FEBRUARY 23, 2015

Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies). Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 163

How To Employee Leadership Nonprofit 163

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. It was great!

Agency 75

Agency Creativity Media Relations Nonprofit 75

Prowly

FEBRUARY 18, 2025

Source The Red Bull Stratos jump in 2012 is one of those popular PR campaigns where the audience could share the live stream video of Felix Baumgartner skydiving from the stratosphere. #9 Whether you're in an agency or in-house team, Prowly can be your campaign's best friend.

Examples 104

Examples How To Product Launch Print 104

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

MaccaPR

JULY 2, 2014

However, Wikipedia has basically told company representatives (whether they be PR agency or in-house communicators) NOT to edit their companies’ pages. This will set yourself apart, as a full 25 percent of communicators surveyed in a 2012 Public Relations Society of America (PRSA) study were not familiar with their own Wikipedia pages.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. I only found THREE people who WEREN’T agency people on the list! What’s more, it wasn’t just agency people–it was one specific agency! Eri O’Diah , founder, Collective.ly

Transportation 122

Transportation Social Media Corporate Agency 122

Waxing UnLyrical

APRIL 19, 2013

It seems governments and their agencies and organizations have understood how powerful social media can be (Facebook, Twitter, G+) for engaging with citizens, seeking feedback, creating awareness on different initiatives, and creating a participatory model of governance. Image: SatishAcharya via Google, CC 3.0. Interesting, isn’t it?

Google 102

Google Government Television Twitter 102

Waxing UnLyrical

DECEMBER 11, 2013

However, I believe that the PR agencies should take this as an opportunity rather than a challenge. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. 94 crore (~ $15.1M) in FY 2012 to Rs.300

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

PR Conversations

JULY 24, 2014

For most small- to medium-sized commercial galleries—particularly following the effects of the recent economic recession—it would be an absurd and extravagant expense to hire a PR agency. On the other hand, Sotheby’s seems to have adopted a more proactive approach to interact with its publics. 2] Shen Fu’en ??? “Zhongyong ??”,

Marketing 87

Marketing Video Communications Reputation 87

Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. GM and global CEO since the Agency’s founding that we needed a fresh voice to lead the U.S. I was just as passionate and optimistic about the Agency. I was even more determined to put the Agency on a positive trajectory. It’s amazing how survival has a way of tuning one’s senses.

Storytelling 60

Storytelling SEO Agency Leadership 60

MaccaPR

JULY 10, 2014

The humor in the Safety Dance clip comes not from punch lines, but from the unexpected joy and collaborative energy of top-flight dancers and singers working way, way outside most corporations’ comfort zones. Making me laugh is way, way down the list of my expectations for a resort, hotel, travel agency or airline.

Travel 89

Travel Airlines Hotels Marketing 89

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. million in venture capital, in four rounds of funding since 2012, according to Crunchbase. Onclusive has raised $21.4 The company currently has 47 reviews on G2 Crowd.

Industry 110

Industry Media Technology Employee 110

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. That’s probably our biggest thing in certainly public relations, and corporate communications as well. What was your PR experience prior to working at UFC? Coming out of college I came across an opportunity as a communications intern at Tennis Canada.

Sports 68

Sports Education Construction Television 68

Communications Conversations

APRIL 13, 2017

She started as an administrative assistant in 2012. The team is full of experts that act as an internal agency to our staff clients. Our goal is to not only award the scholarships but also to connect all applicants with local corporations, agencies, and non-profits that are looking for smart, ambitious interns.

Case Study 113

Case Study Study Analytics Meeting 113

Sword and the Script

JANUARY 10, 2017

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. This blog was originally penned on Blogger beginning in 2009 and migrated to WordPress in 2012. Success in corporate blogging is the same way and with modern web analytics and marketing automation, the business case is straightforward.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

OCTOBER 22, 2019

The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). If you work for a large organization that competes with other business units to send marketing emails through a central marketing agency, these email takeovers are gold. 16% on marketing analytics.

Marketing 72

Marketing Survey Study B2B 72

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Maccabee Public Relations.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor.

Journalism 40

Journalism Reputation Ethics Corporate 40

PRSay

SEPTEMBER 26, 2016

In addition to providing public relation services for top global sportswear and equipment companies like Prince Tennis, Natalie has worked with some of the leading sports and entertainment agencies such as Blue Entertainment Sports Television (BEST) and Lagardere Unlimited Tennis.

Sports 60

Sports Conference Social Media Crisis 60

MaccaPR

FEBRUARY 10, 2015

January 30, 2012. Corporate Video Producers Take Note: See how Swift addresses the camera in a conspiratorial whisper, the lens a foot from her face, as she takes you (yes, just you alone – except for the other 2.4 My favorite Swiftie partnership was an alliance during the 2012 marketing campaign for "Red."

Social Media 48

Social Media Marketing Media YouTube 48

Communications Conversations

DECEMBER 8, 2022

But then moving to agency for a couple years before transitioning to Sleep Number, which is where I first met Anna. Holly is now the vice president of corporate branding and partnerships at Polaris. And then, she made another big pivot and went agency side and really started diving into the world of social creative and influencers.

Marketing 60

Marketing Leadership Creativity International 60

Practical Law Construction

OCTOBER 6, 2021

This was the issue in Pakistan International Airline Corporation (Respondent) v Times Travel (UK) Ltd (Appellant). Times Travel was a small family-owned travel agency that almost exclusively sells plane tickets for flights to Pakistan. In 2011, Times Travel started claims against PIAC for unpaid commissions of over £1.2m.

Construction 52

Construction Travel Airlines Automotive 52

ZudePR

DECEMBER 30, 2016

7: The Compound Effect , by Darren Hardy (2012) £9.99. He a straight-laced but decent scientist who’s lost his zeal to corporate life. 10: Ready Player One by Ernest Cline (2012) £6.29. The post The Top 10 Books of 2016 (According to Zude) appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude.

Writing 84

Writing Google Meeting Airlines 84

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. It’s not enough to simply have a corporate blog, or manage an editorial calendar and publish content you think people will like.

Social Media 60

Social Media Media B2B Content Marketing 60

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. Mary Jane (MJ) Martin, MS, APR , is a communication management consultant specializing in corporate and internal communication.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. Mary Jane (MJ) Martin, MS, APR , is a communication management consultant specializing in corporate and internal communication.

Conference 40

Conference Measurement Communications Employee 40

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Raf Weverbergh , founder of PR agency FINN.

How To 60

How To Software System Employee 60

PR Conversations

OCTOBER 2, 2015

It’s not a place where you can call on PR agencies to swoop in like a superhero or ghostbuster to clean up the mess and put things right by the time the credits roll. Published 2012. That’s not a world where either PR people are complicit in every ‘scandal’, or at least covering it up. Homer: Oh, come on Lisa.

Publicity 40

Publicity Crisis Management Crisis Handbook 40

Stephen Waddington

AUGUST 27, 2018

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies.

Communications 60

Communications Analysis Web Handbook 60

MaccaPR

NOVEMBER 4, 2014

During the London 2012 Olympics (above), it was Dr. Dre (not an Olympic sponsor) who handed out his headphones painted with the UK’s colors to British athletes – sparking tweets from the players about how much they loved their Beats by Dre headphones. Source: The Huffington Post ). Bose could have predicted this judo-style marketing attack.

YouTube 118

YouTube Branding Brand Video 118

Sword and the Script

JANUARY 13, 2018

Once a giant, Kodak filed for bankruptcy in 2012 and emerged later as much smaller company. In a piece titled, Why Blockchain Will Save the Agency Business she says: “Facebook and Google capture 70% of all U.S. ad dollars because, for agencies, these platforms scale easily. 3) Digital promises in corporate communications.

Marketing 65

Marketing Advertising Advertising Corporate 65

ZudePR

MAY 31, 2015

An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Sarah Hall is managing director of PR and marketing agency Sarah Hall Consulting. And if another agency wants to follow our lead, that’s fine too! Rich started PRexamples.com in January 2012.

Communications 81

Communications How To Blogging Content Marketing 81