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2 Enduring Strategies for These Content-Saturated Times

PRSay

Then in 2012 they took the company public and revenue actually mattered. 2017 — Snapchat went public with a soaring valuation and lots of brands jumped on that bandwagon. And found that some of the very features that make it so popular among young people also make it difficult to use for sharing corporate messages.

Strategy 127
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Oppe begins with branding and helps students craft their personal narrative.

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What Are Agency Partnerships? Why It May Be Smart as a Solo PR Pro to Work With an Agency

Solo PR Pro

To the rest of the team, I was just traditional media relations. They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. This is when things really started to change. It was painful.

Agency 76
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Entertainment & Sports Section New Member Spotlight

PRSay

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. We need to get that message out.

Sports 63
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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. More and more, PR needs a little paid budget to use strategically to earn media (targeting) and to get more value after you earn it. It also gains data from brand sponsorships and events.”

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The growing global market for the Art of PR

PR Conversations

For years, Christie’s has been relatively traditional and conservative, with its public relations efforts mostly residing in media relations and publicity, typically news coverage of dazzling record-breaking auction sales. Quoted references: [1] Excellence Theory in Public Relations, James E Grunig. [2] impressions.

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Taking the collective temperature of Italian females in PR

PR Conversations

She asserted that men appeared more attached to their traditional function as media relations representatives. Several noted that this media relations-possessive attitude preceded the digital advent, and remains in spite of another stereotype of IT being the preserve of men—some might even consider technology a “natural” male talent.