Cision

APRIL 28, 2017

Since the day I marketed my first IR website in 2000, I’ve been a staunch evangelist for the product. It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. Thus the genesis of our Shareholder Communications 365 Study. But I am a tad bias.

Infographics 174

Infographics Comparison Construction Retail 174

Cision

JULY 31, 2017

They’re making the same old stuff and marketing it the way they always have. It’s more important than ever for companies to invest in owning conversations with their consumers — and two of the most important tools for doing so are social media and email marketing. Since its inception in 2012, The Skimm has grown to more than 3.5

Strategy 215

Strategy How To Social Media Consumer 215

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. The goal is to show traction early on and communicating your success to the community.

B2C 192

B2C Community Banking Advertising 192

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Funding is a form of validation and acquisitions signal a strategy – those things impact the market.

Study 162

Study Media Relations Media B2B 162

Shift Communications

FEBRUARY 25, 2015

As marketers and communicators, we have focused relentlessly on the single influencer. This is the essential idea behind communities of influence. We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available.

Community 60

Community Social Media Data-Driven PR How To 60

PRSay

DECEMBER 5, 2019

Qualtrics was just another growing company in the community. Starting in 2012, they’d make announcements about big investments from venture funds that valued them around $500 million, and then things would go back to normal. SurveyMonkey went public a while before, and its market value was a “paltry” billion or so.

Software 141

Software Survey Pitching Local 141

PRSay

MARCH 21, 2023

The key to successful transformation and innovation for PR professionals and marketers attempting to effectively engage Gen Z, and employers trying to recruit and retain Gen Z, is that they must all recognize and empower them as ZEOs. We need to cultivate communities and have real conversations.

How To 139

How To Employee Leadership Nonprofit 139

PR Job Coach

NOVEMBER 26, 2020

With another decade of experience in communications and marketing agencies, Scott has advised clients that include Walmart, McDonalds, IBM, Coca-Cola, and Google, among others, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders. Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

Corporate 274

Corporate Leadership Advertising Advertising 274

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. All jokes aside, Wikipedia does have a distinct influence on the business community. All jokes aside, Wikipedia does have a distinct influence on the business community.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Cision

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. It was no official confirmation, but the impact of the update was felt across the SEO community. Being a certified digital marketer, he understands how modern technology shapes the PR industry.

Google 259

Google Digital PR Mobile SEO 259

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. There is no silver bullet, but we can provide some examples, based on recent experiences.

Big Data 100

Big Data Data Publicity Analytics 100

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective.

Pinterest 97

Pinterest Social Media Fashion Retail 97

5W PR

NOVEMBER 21, 2016

The new hard (alcoholic) root beer took off, and by 2012 it was being sold in a chain of liquor stores in Chicago – Binny’s Beverage Depot with 31 locations. The business and its owners are members of the small community, and one of their big goals remains the same as when they first started, to help the community in whatever way they can.

Small Business 103

Small Business Publicity System Community 103

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 120

Social Media Conference Media Corporate 120

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Backpack communications was the most reliable and quick route to homes.

Communications 105

Communications Community Crisis Film 105

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In doing a postmortem of sharing and traffic on my site for the last half of 2012, posts that referred to the U.S. Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post.

Viral 106

Viral Advertising Advertising Facebook 106

Cision

SEPTEMBER 3, 2015

Obviously you want your brand to be aligned with key influencers in your market. Knowing who influences conversations online, and how many people they, in turn, influence, will help healthcare brands identify those most important to their marketing efforts. The anti-vaccine community has had to shift their loyalties over time.

Healthcare 120

Healthcare Pharmaceuticals Branding Brand 120

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. As the company continues to expand internationally, Kayla’s role communicating to audiences around the world is growing right along with it. ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

Waxing UnLyrical

APRIL 30, 2014

I moved to Kosovo in 2012 to get out of my comfort zone. My adopted community speaks to me in many ways. This is urban communication. How do cities communicate? I scoured many of the bustling markets in Istanbul lit up with hurried tourists and by the ornately traditional hanging lamps.

Communications 95

Communications Travel System Community 95

Waxing UnLyrical

JANUARY 23, 2012

Over the holiday season, Rapha challenged its community to complete the Festive 500 – burning off those Christmas calories by getting outside and cycling 500km across one week. You can see some of the great efforts and content shared by the community here. Foster connections within communities. Quality, not quantity.

Storytelling 71

Storytelling Community Video Interviews 71

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future! That tagline has never been more relevant than it is today.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. million in venture capital, in four rounds of funding since 2012, according to Crunchbase.

Case Study 121

Case Study Software Web Data 121

PRSay

MAY 18, 2016

Not only will this help their marketing and production teams, it provides an opportunity to use the data to get coverage from lifestyle or food publications. Stacey Miller is the senior manager, communications at Cision. This is a great example of providing relevant, original and timely data to a reporter. What would be even better?

Data 106

Data Meeting Measurement Report 106

Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. Some of them have even taken companies from bankruptcy in early 2008 to billing $500K in 2012. The first is a response to Yahoo! That’s pretty successful, right?

Social Media 104

Social Media Company Employee Google 104

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Backpack communications was the most reliable and quick route to homes.

Communications 81

Communications Community Crisis Film 81

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). million in venture capital, in four rounds of funding since 2012, according to Crunchbase. SocialChorus is an employee communications platform that announced several new products at its customer conference. all 210 U.S.

Industry 110

Industry Media Technology Employee 110

Critical Mention

JANUARY 3, 2019

That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. Q: What are your company’s marketing initiatives for 2019? Q: What channels do you feel are the most valuable for marketers today? Our 2019 initiative is to make Part II, and production is currently underway.

Interviews 105

Interviews Ethics Government Internal 105

Waxing UnLyrical

MARCH 6, 2013

Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Right now, nearly one in eight people on earth go to bed hungry. Based in the Washington, D.C.,

Branding 101

Branding Brand Policies System 101

5W PR

FEBRUARY 20, 2019

Online communities have formed the core of the internet since the technology’s inception. In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth. Use Photos. Post, and Post Often.

Social Media 60

Social Media Branding Brand Media 60

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Cision spins off Outmarket , which had previously been the Vocus marketing Suite.

Technology 14

Technology Company Software Marketing 14

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Small Business 98

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Let them do PR and marketing for you.

Study 120

Study Writing Facebook Groups 120

Prakkypedia

OCTOBER 24, 2018

The report stated: “The committee was particularly struck by the number of journalist jobs that have been lost in the last few years, which some evidence suggested was approximately 3000–3200 positions between 2012 and late-2017. Again, we see all of this taking place in Australia.

Journalism 69

Journalism Reddit Newspapers Government 69

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Technology firms such as Microsoft with Teams and Facebook with Workplace are taking a keen interest in the market. A version of the complete essay will form the basis of the final chapter of Exploring PR.

Storytelling 78

Storytelling Social Media International Internal 78

Mark My Words

FEBRUARY 22, 2021

FANTASTIC Four actress Jessica started selling eco-friendly nappies and baby wipes in 2012. Mark says: “She connects to zeitgeist, knowing what is coming, and is close to the tech community who back her. Unleashed on the world in 2012, it is now worth serious money. Jessica Alba – £717.6M But they sell like hotcakes.

Branding 60

Branding Brand Report Industry 60