Waxing UnLyrical

JANUARY 22, 2013

If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest. Richard was referring to AMEC’s glossary of measurement F.U.T. What a fun chat it was!

Nonprofit 80

Nonprofit Measurement Social Media LinkedIn 80

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 120

Social Media Conference Media Corporate 120

Waxing UnLyrical

SEPTEMBER 25, 2012

Andrew Grill (@AndrewGrill) September 18, 2012. On how/why Kred is different from other social scoring tools: A3: In a tweet @ kred is different as it is real-time/has a dual-score/ is community focused/with complete transparency #measurePR. Andrew Grill (@AndrewGrill) September 18, 2012.

Analytics 89

Analytics Social Media Google Course 89

Waxing UnLyrical

MARCH 14, 2011

To the Army, engagements often mean meeting with people in the community. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor. The people we want to engage are the “influencers&# – people who have the ability to cause measurable actions.

Community 110

Community Training Social Media Twitter 110

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. We measured share of voice and top topics of conversation for each and the data got included in Politico and USA Today. Conclusion.

Data 106

Data Meeting Measurement Report 106

Waxing UnLyrical

APRIL 24, 2012

So, Jen, from all of us, the #measurePR community and me… a HUGE thank you ! a handful of measurement diehards kicked around a few ideas. Here are some highlights: We kicked off the discussion by batting around our top measurement “wishes.” John_Trader1 chimed in with a great measurement “wish”: . There you go.

Measurement 71

Measurement Community Twitter Tools 71

Waxing UnLyrical

JANUARY 24, 2013

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Take Waze for example.

Big Data 100

Big Data Data Publicity Analytics 100

Cision

SEPTEMBER 3, 2015

Being able to measure just how much reach a key influencer has can help you decide where to focus your efforts. The anti-vaccine community has had to shift their loyalties over time. In 2012, she declined to elaborate , despite many calls for her to do so. They have the ability to make their opinions widely known.

Healthcare 120

Healthcare Pharmaceuticals Brand Branding 120

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Brand 101

Brand Branding Policies System 101

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 3) Measuring the influence of coverage. 7) User reviews and community comments.

Case Study 121

Case Study Software Web Data 121

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Onclusive is developing new ways to measure PR including attribution. million in venture capital, in four rounds of funding since 2012, according to Crunchbase. Surveys of the PR community or reporters ( see these ).

Industry 110

Industry Media Technology Employee 110

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. She’s also been a champion for her community – getting involved in multiple Digi-Key Cares community outreach initiatives. A 2012 cinema and TV arts grad of Cal State Northridge, she spent several years in development and producing in L.A. Digital. .

Transportation 122

Transportation Social Media Corporate Agency 122

Stephen Waddington

DECEMBER 17, 2018

It’s an issue that needs a political answer but the government refuses to acknowledge food poverty let alone measure and track usage. The best way to tackle the issue is to support foodbanks in your local community either through donations at your local supermarket, or directly. The exception is an MP seeking a local photo opportunity.

Local 60

Local Film Banking Government 60

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Time served is the typical measure of competence of PR. It also lacks an established community of practice as a forum for discussion and exchange of ideas between academia and practice.

Storytelling 78

Storytelling Social Media International Internal 78

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JANUARY 10, 2017

This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. This blog was originally penned on Blogger beginning in 2009 and migrated to WordPress in 2012.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

JUNE 5, 2015

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. PRNews holds an annual measurement conference in DC, where the “measurement mafia,” as I like to call them (us), all descend in one fell swoop. “He will be forever missed but never forgotten.”

Measurement 40

Measurement Hotels Conference Facebook 40

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. 2012, May 17). Offer pro bono services to a non-profit organisation in your community. Host a community cleanup event or volunteer day with employees and customers.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

Case Study 40

Case Study Study Training Small Business 40

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 1) February 18, 2014: Enter GTCR . Sources: GlobeNewsWire , Business Wire , TechCrunch , Adweek , PRWeb ).

Technology 14

Technology Company Software Marketing 14

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. The Cannes Lions Educators Summit is one example of this – along with the #SMprofs community. Freberg 2.0 (Mom Honored to still be a #HootAmb.

Social Media 56

Social Media Conference Travel International 56

Flatiron Communications

OCTOBER 8, 2014

Fortune’s Dan Primack recently set tongues-a-waggin by cutting down to size New York City’s normally ebullient tech community with a piece titled “Are we done yet with New York tech hype?” ” Hence, I take issue with measuring the vitality of our tech startup scene solely “in terms of big exits.”

Community 31

Community Video Instagram Banking 31

Flatiron Communications

OCTOBER 8, 2014

Fortune’s Dan Primack recently set tongues-a-waggin by cutting down to size New York City’s normally ebullient tech community with a piece titled “Are we done yet with New York tech hype?” ” Hence, I take issue with measuring the vitality of our tech startup scene solely “in terms of big exits.”

Community 28

Community Video Instagram Banking 28

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure. Learn by teaching.

How To 60

How To Software System Employee 60

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! Of the alternative metrics that are (slowly) replacing AVE, measurements of engagement seem to be the most readily accepted. 11 for the last chat of 2012. Recap of #measurePR on Oct. 11, 12-1 pm ET.).

Pinterest 85

Pinterest Measurement Community Analysis 85

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

ReimaginePR

JUNE 18, 2015

Until you have cultivated, maintained, and measured your base of active support over time, assume you have none. Get that footage on file, because if and when disaster strikes, it will help you (and the media you’re reaching out to) tell the whole, human story of the community. Selflessness is selfish. Was it to tell your friends?

Airlines 120

Airlines Viral Government Local 120

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. In fact, some companies are already leading the way.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Waxing UnLyrical

APRIL 8, 2013

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. 2012 had 110+ entries, 16,000+ votes, 3x our Twitter, 2x our FB and 20%+ increase to web #measurepr. What was it?

B2C 90

B2C B2B Measurement Twitter 90

PRSay

JUNE 5, 2023

Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. The closest comps are my 2019 TED Talk and my 2012 memoir, “ How to Be Black.” As we head into summer, do you have any travel and tourism trends to share?

Storytelling 60

Storytelling Tourism Travel Local 60

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. In fact, some companies are already leading the way.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? Rich started PRexamples.com in January 2012.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

APRIL 2, 2016

But not listening has really backfired on brands in the past (it took Komen for the Cure a couple of years to start recovering from its 2012 setback ). Element #5: Community. Since you can communicate your message directly to your audience, if you are smart about listening to and engaging in conversation ( C alert!)

Strategy 40

Strategy Case Study Community Creativity 40