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One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. The project.
If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012. We need to cultivate communities and have real conversations. She concluded her LinkedIn post about building leaders for tomorrow by writing, “They are hiding in plain sight.
Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals). And you hear journalists complain about this lack of differentiation in how the PR community pitches them.
If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012. We need to cultivate communities and have real conversations. She concluded her LinkedIn post about building leaders for tomorrow by writing, “They are hiding in plain sight.
Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. This will prevent bad links from passing PageRank.
Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). Be smart about it.
Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Producing a letter took time to write, print or copy and mail.
Facebook insists it has the answer: write better content. Sufficed to say that as dry as I write, I probably won’t be going viral anytime soon. In doing a postmortem of sharing and traffic on my site for the last half of 2012, posts that referred to the U.S. Why we share. That sounds worse than it is.
All jokes aside, Wikipedia does have a distinct influence on the business community. Did you know Facebook uses content directly from Wikipedia to feed its community pages? For example, facts are almost always cited by a third-party website or news article and the community is generally self-policing. Source: Alexa ).
And nine out of 10 acknowledged more training in core communications disciplines is merited. These deficiencies helped inspire the PRSA MBA/Business School Program , which launched in 2012 with five pilot schools including the Tuck School of Business and the Kellogg School of Business. Faculty talk trends and current events.
. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. What do you think of me ?”
We all know we have a strong agency community here in Minneapolis/St. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. But, man, I can’t help think what a missed opportunity this is. Digital. .
Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Producing a letter took time to write, print or copy and mail.
Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Write the right, expertly crafted content.
Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We all get to write our own story of how AI will impact us.
While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I was just enjoying the opportunity to write and speak about my experiences. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community.
Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign. At the time of writing, they were more than halfway to their goal of 20,000 actions. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.
An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs. Consistently mentioned in “top people to follow” and “up and coming pros” lists, Oracle named Stacey a finalist for its Community Manager of the Year Award in 2012.
Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. 8: Ability to write clearly for external AND internal audiences. 2016 Skills of the PR pro of the Future.
This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. million in venture capital, in four rounds of funding since 2012, according to Crunchbase.
As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. It was an internal struggle deciding because I felt my heart was in community stories.
I covered Hurricane Sandy in Connecticut in 2012. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. In my role today, the most fun stories I get to write come from test-driving trucks.
2012, May 17). Offer pro bono services to a non-profit organisation in your community. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Host a community cleanup event or volunteer day with employees and customers.
In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively.
An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs. Consistently mentioned in “top people to follow” and “up and coming pros” lists, Oracle named Stacey a finalist for its Community Manager of the Year Award in 2012.
Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.
Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). ” 3.
Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). ” 3.
This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. This blog was originally penned on Blogger beginning in 2009 and migrated to WordPress in 2012. The ConvertKit survey has similar findings.
Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We all get to write our own story of how AI will impact us.
Today, I'm posting an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations, and communications from my perspective as an education communicator. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. 2012 Update.
Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012.
D CEO is a magazine that profiles the top CEOs and executives in North Texas and provides them with a community and forum to share business information. Before that he was a sales director at T&L in 2012 and worked at Bicycling Magazine early on in his career. He was recently an associate publisher at Food & Wine.
Is Taylor really composing every tweet, writing every post and personally popping each image online? January 30, 2012. Taylor’s 2012 album was titled simply, “Red,” a name chosen because Swift said the name captured “all the different emotions that I’ve experienced in the last two years. Taylor Swift (@taylorswift13).
Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. This will prevent bad links from passing PageRank.
What is unique about my position is that I sit within the our Portland Newsroom – consisting of our PR, Social and Analytics team – so I work hand in hand with my PR leads, Social Strategists, Community Managers and Analytics lead. Communication, writing and critical thinking skills are what I look for most in a prospective hire.
Before going further, I need to say that I really didn’t want to write about this ad. billion it reportedly invested for similar exclusivity in 2012. We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities.”
According to Pekar, the most effective companies understand how social enterprise tools, such as Yammer and Jive, are well suited to building a culture of community and information sharing. Per the study, of the 56 per cent of respondents using social media, those using multiple approaches report a stronger impact on community building.
According to Pekar, the most effective companies understand how social enterprise tools, such as Yammer and Jive, are well suited to building a culture of community and information sharing. Per the study, of the 56 per cent of respondents using social media, those using multiple approaches report a stronger impact on community building.
It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. For example: One team member discusses a blog post with a client, outlines it, writes it, publishes, schedules promotion on social media, sets up metrics, and reports to the client.
Other polls put the number even lower, with a 2012 Right Management survey finding only 35% of workers in the U.S. According to the 2014 edition of The Conference Board Job Satisfaction survey (and for the eighth straight year), less than half of US workers (47.7%) are satisfied with their jobs.
We even write emails with more thought. Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. Take L’Oréal, for example.
Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! The best laid plans go awry sometimes; I had fully intended to write this up before I headed off on vacation for a week—then, I got home and was confronted with pre-hurricane prep work. (We 11, 12-1 pm ET.).
After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. The attributes of interactive content. Ah the good old infographic.
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