Deirdre Breakenridge

SEPTEMBER 21, 2015

Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies). … Read more.

Publicity 150

Publicity Corporate Tools Agency 150

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Looking to the past.

System 190

System Public Affairs Employee Nonprofit 190

Deirdre Breakenridge

MAY 14, 2015

As a veteran of both corporate and agency environments, I know a few things to be true. And put yourself in the corporate hiring manager’s position – when agencies told me they knew my business, I laughed at them. that I’d like to chuck out the window. They do us a disservice as professional communicators, in my opinion.

Industry 150

Industry B2B Corporate Agency 150

Deirdre Breakenridge

NOVEMBER 11, 2015

Hw founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies).

Creativity 0

Creativity Community Storytelling Agency 0

Deirdre Breakenridge

JULY 3, 2015

Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Internal communications teams use video to convey a corporate culture. An expression of corporate values. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 163

How To Employee Leadership Nonprofit 163

Deirdre Breakenridge

FEBRUARY 23, 2015

Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies). Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Communications Conversations

MARCH 7, 2017

What’s more the fact that “people like me” ARE trusted is pretty good news for corporate communicators. Think about it–what is one audience that corporate communicators frequently use to reach the employee masses? But, let’s be honest–that’s been a long time coming.

Employee 80

Employee Financial Corporate Education 80

The Proactive Report

DECEMBER 16, 2014

Corporate magazines, thought pieces, by-lined articles for executives, sponsored radio shows – we’ve done it all. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. We’ve been doing this forever.

Digital PR 154

Digital PR Google SEO Content Marketing 154

PRSay

AUGUST 9, 2019

Then in 2012 they took the company public and revenue actually mattered. And found that some of the very features that make it so popular among young people also make it difficult to use for sharing corporate messages. And Facebook actually showed them your posts! They can be great tools that contribute to great outcomes.

Strategy 133

Strategy Newspapers Facebook Google 133

Cision

MAY 26, 2017

To that point, like any corporate messaging (products, PR, IR) you need to target your earned media (earnings and news release) where your audience (investors) will easily receive it. Since 2012, the study has evolved. It’s where they receive their data and breaking news. Don’t make them hunt and click.

Infographics 120

Infographics Comparison Retail Study 120

Cision

DECEMBER 23, 2015

Knowing how to write a press release means you’ve amped up your corporate communication skills, which is useful in everything from writing emails to clients to sales presentations. Images: Jonas Nordlund , 401(K) 2012 ( Creative Commons ). Your resume just got filled out with even more marketable skills.

Employee 120

Employee Pitching Writing Content Marketing 120

Ishmael's Corner

JANUARY 6, 2015

And they communicated the China news on the corporate blog. The action gave street cred to corporate blogging and owned media as a whole. ” Still, corporations remained leery of the concept, leaving blogging to those wacky guys in marketing to write about new vegan dishes in the company cafeteria. Not at a press event.

Corporate 60

Corporate Blogging Google Communications 60

Cision

MAY 5, 2017

Exactly like any of the content a corporation produces from any communications group (PR, marketing, scientific), IR needs to evaluate and use earned channels. Since 2012, the study has evolved. Generally, I express the opinion that the budget heavier weight is best placed into active outbound initiatives i.e. targeting and news.

Infographics 120

Infographics Comparison Financial Study 120

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 121

Communications Case Study Training Reputation 121

Sword and the Script

AUGUST 18, 2020

LinkedIn acquired SlideShare in 2012. Corporate constraints. Ethical PR folks try to present the truth but sometimes are constrained by corporate edicts.” I think we’re still stuck in a place where too many corporations stick to their Talking Points, even when the facts contradict them. Depends on their training.

Ethics 123

Ethics Communications Survey Corporate 123

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. For Deutsch and his team, this “strategic approach” included growing their owned media channels through 2012’s Coca-Cola Journey rebrand.

Social Media 120

Social Media Conference Media Corporate 120

Prowly

FEBRUARY 18, 2025

Source The Red Bull Stratos jump in 2012 is one of those popular PR campaigns where the audience could share the live stream video of Felix Baumgartner skydiving from the stratosphere. #9 8 Create shareable content The best PR campaigns don't just let you observe what is happening, but you also get to share it with people in your network.

Examples 104

Examples How To Product Launch Print 104

Waxing UnLyrical

JANUARY 22, 2013

We talked about ups and downs of 2012, what to look forward to in 2013, and about the new book that Katie has co-authored with another of my faves, Beth Kanter , Measuring the Networked Nonprofit ( here’s my review of the book). So it was only fitting that as we started the 2013 chat series, she was the first guest of the year.

Nonprofit 80

Nonprofit Measurement Social Media LinkedIn 80

Cision

MAY 30, 2017

The staff’s action was in response to a July 2012 post on Mr. Hastings’ Facebook page, stating that in June 2012 monthly viewing of Netflix had exceeded a billion hours for the first time ever. What is Material Information? RegFD only prohibits the selective disclosure of material information.

Social Media 120

Social Media Media Facebook Report 120

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. They leveraged Donald on various platforms , and highlighted his record of safe, well-run operations and innovative business strategies.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Reputation Us

FEBRUARY 19, 2024

Financial Impact Recent studies confirm that corporate reputation is an invaluable asset with an appreciable impact on a company’s bottom line. Back in 2012, a World Economic Forum study estimated that reputation accounted for more than 25 percent of a company’s market value, according to Global Finance magazine.

Financial 88

Financial Reputation Corporate Study 88

PRSay

APRIL 29, 2016

I first heard of the APR Credential while in graduate school at New York University as I was working toward a Master of Science in public relations and corporate communications. Any pa rent will tell you that raising a newborn is difficult and exhausting, so when my maternity leave ended I was conflicted about my return to corporate life.

Corporate 104

Corporate Study Education LinkedIn 104

Waxing UnLyrical

JULY 31, 2012

Ancita Satija (@ancitasatija) March 5, 2012. Mahant (@DKMahant) March 5, 2012. Ancita Satija has a Master’s degree in Public Relations & Corporate Communications from the Xavier Institute of Communications. EARTHQUAKEEEEEEEEEEE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! NOW, it means reaching out to TWEET first. Dushyant K.

Social Media 88

Social Media Media Fashion Twitter 88

Cision

MARCH 1, 2016

” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. Referenced in this post: 2012. Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. They write: “Facebook’s IPO is a flop.” If you’re really experiencing a crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

It lobbied hard to require schools to stock EpiPens, which looks suspect after reports that Bresch’s mother, as head of the National Association of State Boards of Education in 2012, led an effort to mandate that schools carry the product. The learning for communicators is a simple one: public perception counts. Optics matter.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Waxing UnLyrical

APRIL 19, 2013

Last year, Gujarat Chief Minister, Narendra Modi, was the first Indian public figure to use Hangout to reach out to his audience (August 2012). Perhaps this is one area in which India’s corporate citizens could take lessons from the government, instead of the other way around. But that’s not all.

Google 102

Google Government Television Twitter 102

Waxing UnLyrical

AUGUST 14, 2012

six months early, immediately segued from Intern to Account Coordinator with Boston-based The Castle Group in January 2012, and walked across the stage to receive her diploma in May. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Publicity 103

Publicity Pinterest Nonprofit Twitter 103

Waxing UnLyrical

APRIL 9, 2012

Imagine the not so distant future, say October 2012, and my Henry Wood Detective series has started to get some traction. One day, possibly Thursday Oct 4, 2012, a woman in Devonshire, U.K. In fact, I’m certain of it. Books are selling and there is about three bumblebees’ worth of buzz on the Internet.

Facebook 90

Facebook Pinterest Exercises Social Media 90

MaccaPR

JULY 2, 2014

This will set yourself apart, as a full 25 percent of communicators surveyed in a 2012 Public Relations Society of America (PRSA) study were not familiar with their own Wikipedia pages. According to that same PRSA Wikipedia survey, 60 percent of corporate and agency PR professionals saw factual errors in their Wikipedia pages.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Solo PR Pro

APRIL 27, 2021

In my corporate career I spent a few years in sales before moving into marketing, and learned valuable lessons that have helped me in every facet of my career. This post was originally published on September 18, 2012 and has been updated for 2021. One of the most important things I learned is how (and why!)

How To 110

How To Internal International Pitching 110

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends). “Eri is a dynamo!

Transportation 122

Transportation Social Media Corporate Agency 122

Flack's Revenge

DECEMBER 11, 2019

Megan Protas – Director of New York Life Ventures , which has made 40+ investments and 100+ POCs since 2012. Daren Moreira – Partner at Eversheds Sutherland , advises clients on regulatory compliance, insurance and reinsurance transactions and corporate governance.

Insurance 31

Insurance Insurance Financial Measurement 31

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. It is still a heartfelt experience when people come up to me during one of my corporate engagements, on a global basis, and share how much they enjoy the FCPA Blog and my posts.

Interviews 105

Interviews Ethics Government Internal 105