Deirdre Breakenridge

MAY 14, 2015

As a veteran of both corporate and agency environments, I know a few things to be true. And put yourself in the corporate hiring manager’s position – when agencies told me they knew my business, I laughed at them. that I’d like to chuck out the window. They do us a disservice as professional communicators, in my opinion.

Industry 150

Industry B2B Corporate Agency 150

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. An expression of corporate values. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Cision

DECEMBER 23, 2015

Often, employees or business owners can manage both public relations and marketing, since they’re so intertwined. Use the money you save on other aspects of your marketing, like social media ads or hiring a content marketing writer. Your resume just got filled out with even more marketable skills.

Employee 120

Employee Pitching Writing Content Marketing 120

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. This will set yourself apart, as a full 25 percent of communicators surveyed in a 2012 Public Relations Society of America (PRSA) study were not familiar with their own Wikipedia pages.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

How To 139

How To Employee Leadership Nonprofit 139

Prowly

FEBRUARY 18, 2025

These are all examples of marketing campaigns you probably remember and know well. 2 Identify your target audience The great news is that you probably already have this information from recent PR campaigns or marketing campaigns in general. And the reason is simple: the excellent PR campaigns behind them.

Examples 104

Examples How To Product Launch Print 104

PR Conversations

JULY 24, 2014

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. A hybrid model of communication and new field of PR practice related to the global art market. Two factors drove the art market’s resurgence: 1. By Jiamin Ren.

Marketing 87

Marketing Video Communications Reputation 87

Cision

MAY 5, 2017

Exactly like any of the content a corporation produces from any communications group (PR, marketing, scientific), IR needs to evaluate and use earned channels. Since 2012, the study has evolved. Tasks that seek-and-find investors. The IR website is an essential but passive tool. The mosaic. Read Question 1.

Infographics 120

Infographics Comparison Financial Study 120

PRSay

OCTOBER 25, 2017

To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Market research is vital to understanding how target audiences consume info,” said Haworth. 3 Ways to Maintain Control of Your Corporate Social Media.

Social Media 120

Social Media Conference Media Corporate 120

Ishmael's Corner

JANUARY 6, 2015

And they communicated the China news on the corporate blog. The action gave street cred to corporate blogging and owned media as a whole. ” Still, corporations remained leery of the concept, leaving blogging to those wacky guys in marketing to write about new vegan dishes in the company cafeteria. I don’t think so.

Corporate 60

Corporate Blogging Google Communications 60

Cision

MAY 30, 2017

The SEC believed this informational disparity undermined the investing public’s confidence in the fairness and integrity of securities markets, since those who were privy to such information had the opportunity to profit at the expense of the uninformed. What is Material Information?

Social Media 120

Social Media Media Facebook Report 120

Sword and the Script

AUGUST 18, 2020

LinkedIn acquired SlideShare in 2012. Corporate constraints. Ethical PR folks try to present the truth but sometimes are constrained by corporate edicts.” I think we’re still stuck in a place where too many corporations stick to their Talking Points, even when the facts contradict them. Depends on their training.

Ethics 123

Ethics Communications Survey Corporate 123

Reputation Us

FEBRUARY 19, 2024

Later series will explore 2) risk evaluation; 3) influencers and marketing; 4) customer loyalty; and 5) staff retention. Financial Impact Recent studies confirm that corporate reputation is an invaluable asset with an appreciable impact on a company’s bottom line.

Financial 88

Financial Reputation Corporate Study 88

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” ” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. Referenced in this post: 2012. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends). ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

It lobbied hard to require schools to stock EpiPens, which looks suspect after reports that Bresch’s mother, as head of the National Association of State Boards of Education in 2012, led an effort to mandate that schools carry the product. The learning for communicators is a simple one: public perception counts. Optics matter.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Waxing UnLyrical

APRIL 9, 2012

Imagine the not so distant future, say October 2012, and my Henry Wood Detective series has started to get some traction. One day, possibly Thursday Oct 4, 2012, a woman in Devonshire, U.K. What I wonder is why Facebook, in its marketing plans, doesn’t give me an option of paying for their service? I wish them ill.

Facebook 90

Facebook Pinterest Exercises Social Media 90

Waxing UnLyrical

FEBRUARY 15, 2013

To quote some insights from a report by Ethinos Digital Marketing 2012 : There are 65 million, 33 million, and 17 million Facebook, Twitter and LinkedIn users in India respective; India has more Facebook, Twitter, and LinkedIn users than the UK; 60% of Indians who are social media users are open to being approached by brands; and.

Twitter 101

Twitter Facebook Social Media LinkedIn 101

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. It is still a heartfelt experience when people come up to me during one of my corporate engagements, on a global basis, and share how much they enjoy the FCPA Blog and my posts.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. 9) June 19, 2017: Capital Acquisition Corporation III.

Technology 14

Technology Company Software Marketing 14

The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience.

Consumer 87

Consumer Social Media Education Advertising 87

Communications Conversations

NOVEMBER 9, 2018

The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. A few brands were leading the way (Target, at the time, was the example I liked to use), but most were still playing by 2012 rules (volume > quality) and posting 20-30 times a month on Facebook. After all, volume was the play.

Facebook 74

Facebook Branding Brand Social Media 74

ISEBOX

JANUARY 8, 2016

Furthermore, multimedia content is critical, but hard to manage, and we are often stuck using our corporate WordPress site to post our news. Reason 3: Efficiency and Organization – “Sarah, do you have that press release from 2012 handy?” But publishing our content, for most communications professionals, is still a fragmented process.

Media 79

Media Analytics Technology Corporate 79

Waxing UnLyrical

MARCH 6, 2013

Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Right now, nearly one in eight people on earth go to bed hungry. Based in the Washington, D.C.,

Branding 101

Branding Brand Policies System 101

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. 94 crore (~ $15.1M) in FY 2012 to Rs.300 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938 300 crore (~$48.3M) in FY 2013.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Marketing ranked sixth, which I’d have guessed would have ranked higher. A Simple Measure of Marketing Many Businesses Miss.

Survey 60

Survey Blogging Corporate Analytics 60

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

APRIL 30, 2019

million in venture capital, in four rounds of funding since 2012, according to Crunchbase. Marketing technology company 4C has acquired a stake in TV media monitoring company, iQ Media. I’ve seen this mashup among products on review sites among other vertical markets. Onclusive has raised $21.4 all 210 U.S.

Industry 110

Industry Media Technology Employee 110

Stuart Bruce

JANUARY 5, 2015

Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong. Why in 2015 are we still asking what is PR?

Reputation 60

Reputation Corporate Ethics Communications 60

Communications Conversations

DECEMBER 8, 2022

Here’s a woman who started in PR/comms, worked her way up to a senior-level role in that world in just 5 years; then, she pivots to digital marketing where again, she works up to senior roles at Securian and RBC Wealth Management. Also spent time at Bolin Marketing in Minneapolis. What makes LeeAnn’s journey so interesting?

Marketing 60

Marketing Leadership Creativity Internal 60

PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. That’s probably our biggest thing in certainly public relations, and corporate communications as well. We have people in-market who are talking about us. That’s what we’re trying to do, to hit markets that make sense to grow the brand and awareness.

Sports 68

Sports Education Construction Television 68

Beyond PR

MAY 26, 2017

To that point, like any corporate messaging (products, PR, IR) you need to target your earned media (earnings and news release) where your audience (investors) will easily receive it. Since 2012, the study has evolved. It’s where they receive their data and breaking news. Don’t make them hunt and click. Author Bradley H.

Comparison 49

Comparison Retail Study Tools 49

Communications Conversations

APRIL 13, 2017

She started as an administrative assistant in 2012. The program is a case study competition that is very practical, but also includes some challenges that would show a hiring manager that the applicant can think critically about a digital marketing problem. Two, she’s been with the Academy of Neurology for five years.

Case Study 113

Case Study Study Meeting Analytics 113

Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. With this in mind, we retooled our corporate identity baking the classic story arc into our logo: And we bulldozed www.Hoffman.com , creating a new public face to the outside world that showcases the our approach to storytelling — conversational language, anecdotes, visual storytelling, etc. —

Storytelling 60

Storytelling SEO Agency Leadership 60

Solo PR Pro

FEBRUARY 25, 2021

Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. From media relations and corporate communications to social media strategy, she has a passion for crafting messages. (Even though I really didn’t want to after being burned pretty bad.).

Agency 75

Agency Creativity Media Relations Nonprofit 75

Beyond PR

OCTOBER 28, 2016

One important caveat: Most IR websites cannot be built with responsive design if your main corporate site is not responsive. Generally, IR websites are constructed using the corporate site’s look-and-feel, or to use webspeak, using the corporate website’s cascading style sheet (CSS). About the study. Author Bradley H.

Mobile 40

Mobile Study Construction Retail 40

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. Burson reigned supreme. Harold Burson. ” . .”

Enterprise 44

Enterprise Financial Journalism Report 44