Polaris

NOVEMBER 20, 2014

In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. He also addressed the Cannes Lions International Advertising Festival. The video quickly went viral, racking up over 1 million views the first day alone.

Storytelling 199

Storytelling Reddit Video Creativity 199

Waxing UnLyrical

JANUARY 20, 2012

Last week we held the first #measurePR chat of 2012. Inside PR did an interview with me when I was at the PRSA International Conference last year, and it’s finally up, in case you’d like to have a listen. MeasurePR Enters 2012. So the chat was a community chat or, as I like to call them, a fireside chat.

Analytics 56

Analytics Google Measurement Web 56

PRSay

SEPTEMBER 15, 2020

This year, I decided to pursue the PRSA National Board after serving in a variety of capacities with the Richmond Chapter for 13 years, including serving as PRSA Richmond Chapter president in 2012 and serving as president of our 501(c)3 Richmond Public Relations Foundation. What’s top of mind now in the Richmond PR community? .

Meeting 157

Meeting Leadership Community System 157

Waxing UnLyrical

MARCH 9, 2015

Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Six marketing lessons for International Women’s Day. International Women’s Day: This Is What It Really Means To Act #LikeAGirl.

Internal 40

Internal International Case Study Web 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. ” 3.

Internal 40

Internal International Case Study Banking 40

Ishmael's Corner

AUGUST 26, 2014

In a video published back in October 2012 he said that “really high-quality guest posting is worthwhile” though he mutters the three-word caveat “in some cases” (appears in sec 20 in video below). A second technique involves including internal links in the guest posts. Here’s what I mean.

Blogging 121

Blogging Analysis SEO Enterprise 121

Deirdre Breakenridge

FEBRUARY 12, 2015

However, since being acquired by Facebook for a cool $1 Billion dollars in 2012, Instagram has now morphed into the most preeminent photo and video-sharing app in the world. The best thing about having interns is that they will simply do what you ask for relatively cheap.

Tools 150

Tools Agency Instagram Groups 150

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. A personalized way to attract talent.

Video 149

Video Case Study Agriculture B2B 149

PRSay

AUGUST 13, 2020

In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists? According to a 2012 article in Public Relations Review , activists were practicing public relations some 80 years before companies began to appropriate and refine the concept.

System 190

System Public Affairs Employee Nonprofit 190

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs. It serves as proof of concept for exciting ideas, an outlet for fledgling companies to tell their story, and a way to build ties with future customers.

B2C 192

B2C Community Banking Advertising 192

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. This type of planning includes making sure that your team is communicating well internally, too. “If If something is a problem internally, then it could explode externally,” said Emerick.

Social Media 120

Social Media Conference Media Corporate 120

PRSay

MARCH 22, 2023

I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns. If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012.

How To 163

How To Employee Leadership Nonprofit 163

Cision

APRIL 21, 2015

Google receives 4 million search queries per minute , about twice the number it received in 2012. Smartphone adoption surpassed 1 billion in 2012 and was projected to reach 1.75 From interns to executives, everyone has some writing skill, but many have never put together a professional video.

Video 120

Video Branding Brand Trends 120

Waxing UnLyrical

JANUARY 24, 2013

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Jim has a reputation for delivering exceptional results for prominent international companies, such as Dun & Bradstreet and JPMorgan Chase & Co.

Big Data 100

Big Data Data Publicity Analytics 100

Solo PR Pro

APRIL 27, 2021

Sometimes a prospect is on a “fishing expedition,” while other times it's obvious they won't be able to get the needed buy-in internally. During this pre-qualification phase, prospects often give clues about how organized they are — both personally and internally within the company. Evaluate if there is a real opportunity.

How To 110

How To Internal International Pitching 110

Flack's Revenge

DECEMBER 11, 2018

I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). And if that’s true, then you need to ensure your use of that medium matches customer expectations which typically means being honest, transparent and consistent. Can the ship be righted?

Social Media 149

Social Media Marketing Media Facebook 149

PRSay

MARCH 21, 2023

I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns. If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012.

How To 139

How To Employee Leadership Nonprofit 139

Waxing UnLyrical

SEPTEMBER 18, 2012

16 , I’ll be at the PRSA International Conference in San Francisco (one of my favorite cities!) 8, I’ll be in Orlando, Fla, conducting a day-long workshop at the Communication Directors Institute of the 2012 Expo of the National Association of REALTORS®. Aaaaaah!!!! speaking on PR measurement (one of my favorite topics!).

Conference 98

Conference Measurement Social Media Government 98

Communications Conversations

OCTOBER 13, 2014

And boom–client expectations were even crazier than they already were before that 2012 Super Bowl (which is saying a lot). How to create your content (via internal sources, on your own, long-form content trailing to short-form content). * Suddenly, clients wanted to give real-time marketing a try. They wanted to do what Oreo did.

Strategy 120

Strategy How To Guidelines Advertising 120

Critical Mention

JANUARY 3, 2019

I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. So, my relationship with the media started changing based on what I was focusing on, the ‘what actually happens,’ in the field of international business. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. We need to educate ourselves and ask for feedback internally and externally. The importance of elephant-whispering. We like to think that human beings are rational thinkers.

Communications 199

Communications Viral Fashion Public Affairs 199

Sword and the Script

NOVEMBER 8, 2016

That was the point when, in 2012 I predicted somewhat provocatively, that social media strategists will be gone in 2 years. Our trades, our blogs, our internal strategy memos – have all devolved to tools, tips and techniques to drive a quick bump in whatever KPI is currently in fashion.

Strategy 116

Strategy Crisis Marketing B2B 116

Waxing UnLyrical

OCTOBER 16, 2012

I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT). I’m on the road, so I’m going to make this short and sweet.

Conference 75

Conference Measurement Google Internal 75

Waxing UnLyrical

AUGUST 14, 2012

six months early, immediately segued from Intern to Account Coordinator with Boston-based The Castle Group in January 2012, and walked across the stage to receive her diploma in May. The second was a blog post by one of my Curry College PR superstars, Erika Kuzmicz , who finished her degree requirements in December 2011.

Publicity 103

Publicity Pinterest Nonprofit Twitter 103

Waxing UnLyrical

OCTOBER 12, 2012

So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. The world won’t come crashing down. Smart PR measurement has a long way to go until it’s mainstream. (So

Social Media 105

Social Media Publicity Media Conference 105

Waxing UnLyrical

MARCH 6, 2013

With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign. Behind the Brands.

Branding 101

Branding Brand Policies System 101

Sword and the Script

APRIL 13, 2019

The marketing spend on domestic markets has steadily increased – by 10% since 2012. b) “ Overcoming obstacles to marketing technology deployment – expediting digital transformation by addressing internal skills, competencies and change readiness, as well as data cleanliness and quality.”.

Study 112

Study Survey Infographics B2B 112

Ishmael's Corner

APRIL 12, 2015

This loaded firearm was discovered in a carry-on handbag at the Milwaukee General Mitchell International Airport (MKE). This inert hand grenade was discovered last Thursday in a carry-on bag at #NewOrleans ( #MSY ) International Airport. While traveling can be a bear at times, bear repellent IS prohibited in the cabin of an aircraft.

Storytelling 60

Storytelling Instagram Transportation Travel 60

Communications Conversations

JULY 23, 2019

In addition to external communications, Kristen also oversees internal communications with People Incorporated’s 700+ employees at several locations in the Twin Cities metro area. A 2012 cinema and TV arts grad of Cal State Northridge, she spent several years in development and producing in L.A. ” – Bridget Nelson Monroe.

Transportation 122

Transportation Social Media Corporate Agency 122

Communications Conversations

APRIL 13, 2017

She started as an administrative assistant in 2012. The team is full of experts that act as an internal agency to our staff clients. At the AAN, we have an internal “coffees and case studies” meeting to discuss highlights from campaigns in which we have tried new and innovative techniques. million individual emails a year.

Case Study 113

Case Study Study Analytics Meeting 113

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. Sure, many larger brands have internal creative departments who are dedicated to this sort of thing.

Analytics 60

Analytics Instagram Mobile Employee 60

Bad Pitch Blog

OCTOBER 23, 2012

This brings me back to a point I made at the PRSA 2012 International Conference, one way or another, PR people need to get comfortable with paid media. I mean, if you''re trying to revitalize your brand, why connect the whole campaign with an event even older than your brand ? This is an indirect example. What Do You Think?

Media 68

Media Journalism Print Pitching 68

Contently - Strategy

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” In 2010, Michael Dubin used to work at Time Inc., doing improv comedy on the side. By 2017, he’d built a billion-dollar brand. How Dubin pulled it off is the stuff of marketing legend.

Leadership 105

Leadership Branding Brand How To 105

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. But I also have invested in some tools that will greatly assist me for the future during this month, including internal processes and pretty doggone good products. It’s a time to decide whether we want to pursue goals or themes. 24 – Jan. 3 was less active due to the holidays.

Writing 96

Writing Google Pitching Small Business 96

Waxing UnLyrical

OCTOBER 19, 2012

I returned a couple of days ago to the DC area after a whirlwind trip to San Francisco and the 2012 PRSA International Conference. I hope I’ll have the time/mind space to write more about my experience(s) there, but this is something I’ve been thinking about, and wanted to share. Crowded mart, crowded mind.

Conference 103

Conference Twitter Google Internal 103

Sword and the Script

AUGUST 18, 2020

LinkedIn acquired SlideShare in 2012. Communicators have an obligation to also tell the truth internally and manage expectations. When I started searching around for what this message was really about: SlideShare was being sold. Four years later, LinkedIn was in turn, acquired by Microsoft. Unfortunately, that is often lacking.”

Ethics 99

Ethics Communications Survey Corporate 99