Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? So, in a business landscape where an app or life-hack for even the smallest of tasks exists, where does one turn for the newest and smartest marketing and public relation resources? 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Cision

APRIL 21, 2015

Google receives 4 million search queries per minute , about twice the number it received in 2012. Smartphone adoption surpassed 1 billion in 2012 and was projected to reach 1.75 For PR and marketing communications, online video programming is a great way to get your message out and build your audience. Register now!

Video 120

Video Branding Brand Trends 120

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. It’s a lesson in crowdsourcing and the mantra of publishing frequently and often.

Storytelling 78

Storytelling Social Media Internal International 78

The Stalwart Blog

JANUARY 28, 2016

I thought it would be a good time to check in on our former interns and find out where they are now. Melina Destein , Stalwart summer 2012 intern. Current position — Google, Retail Marketing Team. I am currently working on the retail marketing team at Google, working on partner relations with our key retailers.

Internal 60

Internal International Retail Ethics 60

Ishmael's Corner

AUGUST 26, 2014

In a video published back in October 2012 he said that “really high-quality guest posting is worthwhile” though he mutters the three-word caveat “in some cases” (appears in sec 20 in video below). A second technique involves including internal links in the guest posts. Here’s what I mean. The answer is a clear “Yes.”.

Blogging 121

Blogging Analysis SEO Enterprise 121

Prowly

FEBRUARY 18, 2025

These are all examples of marketing campaigns you probably remember and know well. 2 Identify your target audience The great news is that you probably already have this information from recent PR campaigns or marketing campaigns in general. And the reason is simple: the excellent PR campaigns behind them.

Examples 104

Examples How To Product Launch Print 104

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. Snapchat for Marketing. What are your goals?

Marketing 120

Marketing Pinterest Mobile Social Media 120

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs. It serves as proof of concept for exciting ideas, an outlet for fledgling companies to tell their story, and a way to build ties with future customers.

B2C 192

B2C Community Banking Advertising 192

Shift Communications

FEBRUARY 26, 2020

AVENIR GLOBAL, one of the top 15 largest communications firms in the world, has more than 1,000 employees in key strategic markets across Europe/Middle East, the United States and Canada. Healthcare, which collectively represents more than 30% of the firm’s business, is the network’s largest sector.

Healthcare 128

Healthcare Public Affairs Creativity Agency 128

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” A personalized way to attract talent.

Video 149

Video Case Study Agriculture B2B 149

PRSay

MARCH 21, 2023

The key to successful transformation and innovation for PR professionals and marketers attempting to effectively engage Gen Z, and employers trying to recruit and retain Gen Z, is that they must all recognize and empower them as ZEOs. ZEO is representative of Gen Z’s entrepreneurial mindset and approach.

How To 139

How To Employee Leadership Nonprofit 139

Sword and the Script

APRIL 13, 2019

Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours. We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Your Marketing Predecessor was Probably a Hot Mess.

Study 138

Study Survey Infographics B2B 138

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. It refers to the ability to collect large sets of complex data that are normally difficult to filter.

Big Data 100

Big Data Data Publicity Analytics 100

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. A new era of crisis communication is upon us.

Social Media 120

Social Media Conference Media Corporate 120

Communications Conversations

OCTOBER 13, 2014

Or, we see this type of content: Yep–so many brands attempting the real-time marketing thing. ” To try “real time marketing” (although, to be clear, I have never recommended going down the RTM road to a client). Suddenly, clients wanted to give real-time marketing a try. And failing.

Strategy 120

Strategy How To Guidelines Advertising 120

Waxing UnLyrical

MARCH 9, 2015

Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Six marketing lessons for International Women’s Day. International Women’s Day: This Is What It Really Means To Act #LikeAGirl.

Internal 40

Internal International Case Study Web 40

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

OCTOBER 12, 2012

So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. Developing skills in areas such as video editing and content marketing is a huge asset. The world won’t come crashing down.

Social Media 105

Social Media Publicity Media Conference 105

Contently - Strategy

NOVEMBER 14, 2018

How Dubin pulled it off is the stuff of marketing legend. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Content marketers in all industries can learn from these examples. In 2010, Michael Dubin used to work at Time Inc.,

Leadership 106

Leadership Branding Brand How To 106

Communications Conversations

JULY 23, 2019

Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. ” – Adam May. ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

Critical Mention

JANUARY 3, 2019

I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. So, my relationship with the media started changing based on what I was focusing on, the ‘what actually happens,’ in the field of international business. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Inbound PR

NOVEMBER 27, 2018

I began blogging in 2012 while I was still a student with a couple of important goals in mind: learn how to write better as I wanted to pursue a career in PR but was studying International Business, and share all the knowledge I was gathering with the world so that I can help others and by doing so, build an audience.

Infographics 59

Infographics How To Internal International 59

Sword and the Script

AUGUST 18, 2020

LinkedIn acquired SlideShare in 2012. Too many comms professionals are too willing to bend to a marketing-driven version of events.” Communicators have an obligation to also tell the truth internally and manage expectations. When I started searching around for what this message was really about: SlideShare was being sold.

Ethics 123

Ethics Communications Survey Corporate 123

Waxing UnLyrical

MARCH 6, 2013

With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign. Behind the Brands.

Branding 101

Branding Brand Policies System 101

PRSay

MAY 18, 2016

Not only will this help their marketing and production teams, it provides an opportunity to use the data to get coverage from lifestyle or food publications. During her ten years with the company, she has pioneered influencer marketing, employee advocacy, lead generation and customer service programs through both traditional and social media.

Data 106

Data Meeting Measurement Report 106

Sword and the Script

APRIL 30, 2019

million in venture capital, in four rounds of funding since 2012, according to Crunchbase. According to a press release, channel management: “Allows team and frontline managers, outside of the internal communications team, to create and post rich content – including videos, images, links, articles and notes – within approval guidelines….For

Industry 110

Industry Media Technology Employee 110

Cision

AUGUST 27, 2015

In May, Jamie Turner of 60 Second Marketer stood at the front of a conference room at Social Shake-Up 2015 promising an interactive presentation about podcasting for communication. More than 60 percent of podcast episodes were downloaded on mobile devices, a 20 percentage point jump from 2012. Pick a format.

Skype 120

Skype Interviews Mobile Software 120

Communications Conversations

DECEMBER 8, 2022

Her start : Public relations intern with Fleishman Hillard. Here’s a woman who started in PR/comms, worked her way up to a senior-level role in that world in just 5 years; then, she pivots to digital marketing where again, she works up to senior roles at Securian and RBC Wealth Management. LeeAnn Rasachak. Holly Spaeth.

Marketing 60

Marketing Leadership Creativity Internal 60

Communications Conversations

APRIL 13, 2017

She started as an administrative assistant in 2012. The team is full of experts that act as an internal agency to our staff clients. At the AAN, we have an internal “coffees and case studies” meeting to discuss highlights from campaigns in which we have tried new and innovative techniques. million individual emails a year.

Case Study 113

Case Study Study Analytics Meeting 113

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20.

Marketing 53

Marketing Software eBook Technology 53

Mark My Words

APRIL 24, 2015

The story was picked up by a handful of regional papers and a few international titles (Washington Post, Wall Street Journal). On twitter happy customers are posting their freebies and google searches for Pret A Manger increased to its highest number since January 2012 when its first French outlet opened ( google trends – see graphs).

Retail 60

Retail Google Journalism Trends 60

Shift Communications

APRIL 27, 2015

Continuing to show growth when you already have the market leadership and saturation is impressive. For marketers with a strong international presence, this is good news. If you’re a marketer with a focus on APAC, this is a tidbit worth noting – the APAC revenue engine appears to be stronger for Facebook.

Mobile 60

Mobile Facebook YouTube Video 60

Reputation Us

OCTOBER 18, 2016

While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. Be sure to include members of your communication, marketing, HR and legal teams. having the same core provider). in August).

Reputation 60

Reputation Communications Financial Internal 60

PRSay

SEPTEMBER 14, 2016

Influencer marketing is one of the largest growing trends we are seeing in the sports and entertainment industry. Wilde joined Thuzio as an intern in the summer of 2013, a company that was founded in 2012 by former New York Giants running back Tiki Barber and Mark Gerson, Chairman and Co-Founder of Gerson Lehrman Group.

Sports 60

Sports Creativity Industry YouTube 60

PRSay

SEPTEMBER 2, 2016

Coming out of college I came across an opportunity as a communications intern at Tennis Canada. We have people in-market who are talking about us. Now we have this other market that’s vying for us to come back, and it grows from there and it spreads. What was your PR experience prior to working at UFC? We’ve created new fans.

Sports 68

Sports Education Construction Television 68