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A Former Public Affairs Officer for the U.S. Marine Corps on Why He Pursued His APR

PRSay

Marine Corps public affairs conference in New Orleans in 2011. I sat in the audience of roughly 200 Marine Corps public affairs officers and observed a debate on the value of sending them to a newly-formed, yearlong master’s degree program in communications, and if having the APR really added credibility.

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Reflecting on a Long Military Career and the Rewards of PRSA Accreditation

PRSay

Army Public Affairs Officer (PAO). Just over 13 years later, I was mobilized as commander of the 102d Mobile Public Affairs Detachment and unexpectantly selected as deputy director of PA for Combined Joint Task Force–101, a 32,000-strong command that was headquartered at Bagram, Air Field, Afghanistan.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

I have seen many government relations and public affairs manager positions that have caught my eye quite a bit in the private sector. and Rebecca Parker; Marjorie Suckow (May 2012). Retrieved 11 August 2012. I was thinking about maybe volunteering for an organization where I could supervise individuals.

Education 270
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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

wrote in the Journal of Public Relations Research in 2012 that to be an “excellent leader in public relations, one must know the organization’s business and its environment, understand the decision makers and decision-making process in the organization, and be proactive in that decision-making process.”.

Ethics 146
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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

According to a 2012 article in Public Relations Review , activists were practicing public relations some 80 years before companies began to appropriate and refine the concept. APR, Fellow PRSA, will be joining the faculty at the Edward R. Murrow College of Communication at Washington State University in the fall of 2020.

System 190
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7 Rules for a New Era of Communications

PRSay

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. The importance of elephant-whispering. We like to think that human beings are rational thinkers. You can’t address your audiences’ elephants unless you know what they’re doing.

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6 Research-Based Insights About Viral Content

Cision

Journal Of Public Affairs (14723891) , 13 (2), 160-171. Berger, J., & Milkman, K. What Makes Online Content Viral? Journal Of Marketing Research (JMR) , 49 (2), 192-205. doi:10.1509/jmr.10.0353. Botha, E., & Reyneke, M. To share or not to share: the role of content and emotion in viral marketing. doi:10.1002/pa.1471.

Viral 120