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“Doors” Goes Viral, Opens Up A Race

ImPRessions - Crenshaw Communications

I hate the word “viral” but it was coined for occasions like this. Hegar sued the Pentagon to change the policy, and in 2012, she won. The post “Doors” Goes Viral, Opens Up A Race appeared first on Crenshaw Communications. “Doors” works on many levels.

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4 Key Elements in Viral Videos

Cision

When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. With his viral videos for big brands being viewed over 150 million times, Voltz took the stage at Inbound 2015 to share what he believes to be the four key elements found in almost every viral video.

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6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

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Jay Baer Asks [VIDEO]: Is Fake News Really a Thing?

Cision

Now, we have heard a lot about fake news in the past year and social networks like Facebook even put policies into practice to try to cut down on bogus or misleading being articles being spread virally via social media. In fact, 35 percent more journalists feel this way now compared to 2012.

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. The video quickly went viral, racking up over 1 million views the first day alone. And the impact on Caine was nothing short of astounding. “The This year’s event was Saturday, October 11th.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. A lot of the websites did so by bulk link-buying or getting them via link networks.

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What Compels People to Share Your Content?

Waxing UnLyrical

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

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