Cision

APRIL 4, 2016

In 2013, Microsoft demonstrated a research tool called ViralSearch that scoured a year of tweets and mapped out shared links to determine what virality looks like. Posted by Microsoft Research on Friday, March 8, 2013. From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising.

Viral 120

Viral Journalism Advertising Advertising 120

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. Prediction: The native advertising backlash will intensify—but from brands, not media critics. Prediction: Mobile will take over.

Social Media 152

Social Media Mobile Marketing Media 152

Sword and the Script

NOVEMBER 23, 2021

A car dealership published an advertisement promoting several open sales positions. After the advertisement was published, sales demand increased even more. While the advertisement wasn’t aimed at selling, it included a message that conveyed social proof: “look at all those people buying cars – seems like everyone is doing it.”

Leadership 171

Leadership B2B Study LinkedIn 171

Onclusive

MAY 18, 2017

We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. PR outlasts advertising. In that sense, PR is the final marketing frontier.

Advertising 150

Advertising Advertising LinkedIn Data 150

Waxing UnLyrical

MARCH 11, 2013

On CPM : A3 It’s a step above AVE’s as it attempts to look at value & get PR on a level playing field with advertising #measurepr. Richard Bagnall (@richardbagnall) March 5, 2013. measurepr — Richard Bagnall (@richardbagnall) March 5, 2013. CPM IS an advertising metric, comparison WILL be made #measurepr.

Handbook 90

Handbook Comparison Advertising Advertising 90

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

PR 20/20

AUGUST 12, 2014

October 2013 data from Wanted Analytics found that digital advertising and marketing jobs grew at a 19% year-over-year increase from 2012 to 2013.

Marketing 73

Marketing How To Analytics Advertising 73

Cision

MARCH 30, 2016

Instagram had a 15-second limit since the platform’s adoption of video in June 2013. Prior to the recent announcement, Instagram had previously let advertisers extend videos to 60 seconds, but now it’s anyone’s game. Billboards, people, advertisements, your friend, your boss. Longer Videos. But is that true? Is Longer Better? “We

Instagram 120

Instagram Video Brand Branding 120

The Proactive Report

OCTOBER 16, 2015

In 2013 87% of US companies were already using social media marketing. 28% of marketers have reduced their advertising budget to fund more digital marketing (Gartner). Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone. We’re now at 89%.

Industry 100

Industry Digital PR Training Education 100

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. The first was our Top 50 Most Overused Words in Press Releases for 2013. The second was a Super Bowl ad.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. Oreo's famous "Dunk it in the Dark" campaign did just that.

Examples 104

Examples How To Product Launch Print 104

Cision

NOVEMBER 24, 2015

In 2013, a photographer brought a lawsuit against BuzzFeed for the use of a photo he originally posted in Flickr. But this changing environment has upset those who rely on advertising revenue from their YouTube videos. . Facebook recently reported that it receives more than 4 billion video views each day , more than YouTube.

Examples 120

Examples Viral YouTube Infographics 120

Shift Communications

OCTOBER 7, 2014

One of the classic examples comes from my favorite cookie brand, Oreo, which took to social with this tweet spoofing the notorious 2013 Super Bowl blackout. People can sense desperation and self-promotion in advertising in much the same way as when we watch The Bachelor. The same applies for not being overly self-serving.

Marketing 138

Marketing Conference Trends Viral 138

Cision

SEPTEMBER 28, 2015

” – Journal of Advertising Research 3. ” Journal Of Advertising Research 55, no. . “At the top of the funnel are social channels—most notably, Facebook and Twitter—that function in much the same way as a broadcast medium. References: 1 Soat, Molly. “Serious Sway.” ” Marketing News 47, no.

Marketing 120

Marketing Groups Journalism Social Media 120

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Waxing UnLyrical

FEBRUARY 13, 2013

. — Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013. On Q2 (why he believes social is moving more in the direction of advertising than PR): A2 Pt. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013.

Strategy 75

Strategy Measurement Twitter LinkedIn 75

Sword and the Script

JULY 28, 2020

In 2013 it shuttered after 30 years. At the time, digital advertising was squeezing print publications, but as a long time PR professional, it was a shock to see the company close so suddenly. A few months later, the parent company of a PR technology vendor swooped in and acquired the company out of bankruptcy.

Content Marketing 114

Content Marketing Marketing B2B Advertising 114

Stephen Waddington

FEBRUARY 4, 2019

million in 2013 to 5.9 Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and data imperfect. As a result, podcasting is underserved by advertising. Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018.

Measurement 90

Measurement Analytics Comparison Advertising 90

Remote PR Jobs

SEPTEMBER 25, 2023

So began The Economist’s obituary for Daniel Edelman in January 2013, a sharp eulogy commemorating the life of a public relations giant. Before we answer this question, we must not conflate advertising or marketing with PR. In grossly simplified terms, marketing creates a platform for sales.

Publicity 100

Publicity Engineering Advertising Advertising 100

Sword and the Script

MARCH 31, 2020

All this got me to thinking about an old statistic out of Forrester Research that’s been kicking around content marketing since 2013: “Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a salesperson.”

Content Marketing 136

Content Marketing Marketing Advertising Advertising 136

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. She will be leading a webinar tomorrow (June 19) from 2–3:30 p.m. Amy Jacques is the managing editor of publications for PRSA.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

PRSay

OCTOBER 17, 2022

A self-proclaimed “elections geek,” she was hired by Collier County in 2013 and now serves as PR officer for Jennifer J. We did some paid advertising on Facebook and Instagram with images of our staff processing vote-by-mail ballots, testing voting equipment, showing the security behind elections. In Collier County, Fla.,

Communications 185

Communications Video Social Media Facebook 185

Sword and the Script

SEPTEMBER 1, 2020

Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer. Minor Mentions Muck Rack is offering free access to their software for college and university professors to give students “hands-on experience” PR tech.

Internal 148

Internal International Tools Software 148

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 107

Marketing B2B Interviews Content Marketing 107

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. Marketers, in turn, advertise in the publication that attracts their desired audience. The visual nature of television may be serving as a buffer to the greater decline faced by print media.

Comparison 120

Comparison Television Print Social Media 120

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Rock the Status Quo

APRIL 23, 2015

I consider brand ambassadors a marketing tactic (advertising) and brand advocates a public relations tactic (awareness). Without money to provide ready access to staff, images, video, graphic design, advertising and other things, even the best brand advocate program will be DOA. Enough budget resources to make it work.

Brand 100

Brand Branding Community Wikipedia 100

Ishmael's Corner

FEBRUARY 18, 2015

Stepping back for a minute, the genius of Google’s advertising model for search lies in allowing companies to be very specific in who they target. Now compare securing media coverage to creating an advertisement. There’s a reason advertising agencies aren’t in the PR business and PR agencies stay away from traditional advertising.

SEO 60

SEO Software Advertising Advertising 60

Cision

NOVEMBER 28, 2016

And all of these users are having to adjust to changes such as “Moments,” “Mute,” and increasing exposure to advertising and promotion. In fact, numbers from a 2013 study, indicate that slightly less than 50% of all active Twitter users fall into this category. The ghosts of Twitter are numerous.

Twitter 0

Twitter How To Social Media YouTube 0

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Why are mobile visitors less valuable? How big is “significant”?

Newspapers 71

Newspapers Mobile Media Facebook 71

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Cision

MAY 2, 2016

Native advertise through a third-party. Twitter Advertising (@TwitterAds) November 8, 2013. Additionally, one of the biggest benefits of Instant Articles is the monetization option : 1. Monetize through Facebook Ad. Place your own ads within the article. Google Accelerated Mobile Pages. Twitter Cards.

Mobile 120

Mobile LinkedIn Facebook Google 120

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization.

Mobile 120

Mobile Community Blogging Publicity 120