The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. It makes perfect sense – PR is a communication function and social media is all about communication. Only 28% picked the marketing department.

Corporate 100

Corporate Social Media Digital PR Study 100

Cision

APRIL 4, 2016

What I want to do with this post is to explore what research has been done that can help content marketers and communication professionals better understand how content goes viral. Posted by Microsoft Research on Friday, March 8, 2013. From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising.

Viral 120

Viral Journalism Advertising Advertising 120

Prowly

FEBRUARY 18, 2025

A public relations (PR) campaign is an orchestrated series of strategic communication efforts designed to achieve specific objectives. This is where having a brand book and a communication plan comes in handy as you'll have the foundations ready before each campaign. Oreo's famous "Dunk it in the Dark" campaign did just that.

Examples 104

Examples How To Product Launch Print 104

Onclusive

MAY 18, 2017

We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. PR outlasts advertising. In that sense, PR is the final marketing frontier.

Advertising 150

Advertising Advertising LinkedIn Data 150

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.

Advertising 60

Advertising Advertising Trends Storytelling 60

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. The first was our Top 50 Most Overused Words in Press Releases for 2013. The second was a Super Bowl ad.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Cision

MARCH 30, 2016

Instagram had a 15-second limit since the platform’s adoption of video in June 2013. Prior to the recent announcement, Instagram had previously let advertisers extend videos to 60 seconds, but now it’s anyone’s game. Billboards, people, advertisements, your friend, your boss. Longer Videos.

Instagram 120

Instagram Video Brand Branding 120

Cision

JANUARY 11, 2016

In 2016, Twitter may make some changes that impact how marketers and communication professionals are able to use the platform. The implicit purpose for LinkedIn long-form posts, news and influencer-driven Pulse was to increase eyeballs for advertising, and the intention holds for Twitter too. Anti-harassment / violence / bullying.

Twitter 72

Twitter Advertising Advertising Reddit 72

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. It settled with the FTC and in this case the (presumed) ultimate advertiser, Microsoft, was not found culpable. The post Managing The Risks Of Influencer Marketing appeared first on Crenshaw Communications.

Marketing 120

Marketing Advertising Advertising Measurement 120

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. In 2013 87% of US companies were already using social media marketing. 28% of marketers have reduced their advertising budget to fund more digital marketing (Gartner). Search is #1.

Industry 100

Industry Digital PR Training Education 100

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Read the crisis communications white paper! You need to invest and over-communicate.”. And over-communicate they did. That’s wrong. The takeaways?

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.” “Serious Sway.”

Marketing 120

Marketing Groups Journalism Social Media 120

Shift Communications

OCTOBER 7, 2014

One of the classic examples comes from my favorite cookie brand, Oreo, which took to social with this tweet spoofing the notorious 2013 Super Bowl blackout. People can sense desperation and self-promotion in advertising in much the same way as when we watch The Bachelor. The same applies for not being overly self-serving. Build Tribes!

Marketing 138

Marketing Conference Trends Viral 138

Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 148

Internal International Tools Software 148

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. She will be leading a webinar tomorrow (June 19) from 2–3:30 p.m. Amy Jacques is the managing editor of publications for PRSA.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Stephen Waddington

FEBRUARY 4, 2019

Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. million in 2013 to 5.9 Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and data imperfect. As a result, podcasting is underserved by advertising.

Measurement 90

Measurement Analytics Comparison Advertising 90

Sword and the Script

MARCH 31, 2020

All this got me to thinking about an old statistic out of Forrester Research that’s been kicking around content marketing since 2013: “Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a salesperson.”

Content Marketing 137

Content Marketing Marketing Advertising Advertising 137

Cision

NOVEMBER 28, 2016

Twitter communication is transactional. Most businesses are segmenting communication to serve the needs of the different targets within social platforms. And all of these users are having to adjust to changes such as “Moments,” “Mute,” and increasing exposure to advertising and promotion. The Inactives.

Twitter 0

Twitter How To Social Media YouTube 0

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. Marketers, in turn, advertise in the publication that attracts their desired audience. The visual nature of television may be serving as a buffer to the greater decline faced by print media.

Comparison 120

Comparison Television Print Social Media 120

Shift Communications

MARCH 10, 2015

August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked. Here’s an example of my sharing one of SHIFT Communications’ posts about yesterday’s blog post: Attribution is important for finding Pages that shared content you liked.

Facebook 60

Facebook Advertising Advertising Technology 60

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Waxing UnLyrical

JUNE 25, 2014

” When HMV fired 60 staff members in January 2013, a staff member hijacked their official account to send a series of devastating tweets. Communicate internally so you always know what the rest of the business is doing, and always know what’s in the news. Better to be safe than sorry. Keep your finger on the pulse.

Social Media 91

Social Media Media Viral Tools 91

PR Conversations

JULY 24, 2014

A hybrid model of communication and new field of PR practice related to the global art market. billion US) in sales in 2013. begun to think strategically about what these stakeholders call “communication and promotion.” Proof of win-win results of symmetrical communication. ” The allure of the East.

Marketing 87

Marketing Video Communications Corporate 87

Sword and the Script

JANUARY 12, 2016

A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. Corporate reputation has long been the responsibility of communications departments. Such work is central to daily duties of PR and communications professionals.

Survey 60

Survey Social Media Corporate Media 60

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? percent in 2013 and exceeding the numbers for both whites and Hispanics. A Connected And Engaged Community.

Television 72

Television Education Groups Community 72

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. blogger) outreach/engagement has seen growth of 11% over the past two years – from 41% in 2013, to 50% in 2014, and to 52% in 2015. The surveys were carried out online.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. by Frank Strong. PR Measurement Isn’t Quite the Same.

Measurement 129

Measurement Analytics Tools Survey 129

Ishmael's Corner

JANUARY 27, 2015

While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. With the launch of its Hummingbird update in 2013, Google let the world know it intends to crack down on those conducting unsavory acts to game SEO and specifically organic search. It’s a Bird.

Industry 60

Industry Storytelling Journalism Corporate 60

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Why do we need a blog? What is the ROI of social? What if we get sued? I want to review this before it’s published.

Marketing 87

Marketing Resources Technology International 87

Sword and the Script

JANUARY 21, 2017

1) Communication Metrics: Disruption or True Crisis . She uses a series of case studies to illustrate the impact of monitoring and metric can have in shaping a crisis communications response: “Remember the Rutgers University debacle in 2013? The click fraud in online advertising for example, sophisticated and frightening.

Social Media 60

Social Media Crisis Marketing Media 60

PR in High Definition

OCTOBER 19, 2017

This VR blunder isn’t the only brand mistake of late, with Dove also in the spotlight after being accused of racism and having to pull one of its latest advertisements. The post Common sense PR checklist: how to ensure you don’t miss the mark appeared first on Firefly Communications.

How To 69

How To Crisis Groups Facebook 69

Mindful Marketing

DECEMBER 12, 2020

A leading insurance company, however, has decided not only to buck that communication wisdom but to promote another precarious pricing strategy. Johnson was ousted from his job in March of 2013, just 14 months after he started. Unfortunately for Johnson and JCPenney the strategy failed miserably.

Insurance 87

Insurance Insurance Retail Sports 87

PR in High Definition

FEBRUARY 24, 2020

After all, McDonald’s was completely untouched during the ‘horsemeat scandal’ of 2013, despite reporters’ best efforts to dig up dirt. Despite the awful circumstances, Barra communicated with a kindness, respect and presence that firmly established her as one of the greatest leaders in industry today.

Leadership 71

Leadership Employee Reputation Hotels 71

Communications Conversations

APRIL 18, 2019

It’s a very copycat industry when it comes to social media–and that’s as true in 2019 as it was in 2013 when I wrote that post. Especially given the fact that I’m guessing you have a fairly lean marketing team and you’re probably not using advertising to amplify posts (call it an educated guess).

Social Media 76

Social Media Instagram Media Marketing 76

Shift Communications

APRIL 2, 2015

Toward the end of 2013, I realized that I wanted to grow in a different direction. Digital Advertising – Specifically starting with paid social media promotion. The post From PR to Marketing: Why You Should Expand Your Skill Set appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Marketing 60

Marketing Data-Driven PR Analytics Training 60