Sword and the Script

JULY 28, 2020

(click image for higher resolution) An Illustration: Bulldog Reporter The Bulldog Reporter was a long time trade publication for the public relations (PR) community. In 2013 it shuttered after 30 years. A few months later, the parent company of a PR technology vendor swooped in and acquired the company out of bankruptcy.

Content Marketing 114

Content Marketing Marketing B2B Advertising 114

Waxing UnLyrical

FEBRUARY 13, 2013

. — Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013. On Q2 (why he believes social is moving more in the direction of advertising than PR): A2 Pt. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013.

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Strategy Measurement Twitter LinkedIn 75

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 108

Marketing B2B Interviews Content Marketing 108

Sword and the Script

DECEMBER 10, 2019

.” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? percent in 2013 and exceeding the numbers for both whites and Hispanics. A Connected And Engaged Community.

Television 72

Television Education Groups Community 72

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community.

Financial 98

Financial Conference Agency Resources 98

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. Just give this shocking post a read.

Media Relations 60

Media Relations Media Newspapers Print 60

MaccaPR

JULY 10, 2014

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. Vastly funnier and more entertaining are these 2013 Delta video out takes.

Travel 89

Travel Airlines Hotels Marketing 89

Mindful Marketing

JUNE 5, 2021

It reminded me of a very different campaign from 2013 that featured actor Bradley Cooper seductively spooning vanilla indulgence from the same premium ice cream company’s pints. Other companies that choose to integrate inclusion and diversity in their advertising are often clothing brands, home decor product lines, and cosmetics.

Consumer 65

Consumer Retail Community Company 65

Sword and the Script

AUGUST 23, 2016

Having once lost some 200+ posts created over a couple years when a site called Posterous shuttered in 2013, I couldn’t agree more. Posterous was similar to Tumblr and provided an easy platform to on which to create a blog-like presence – but once it shut down – the content, the community, the audience, and the work…all went away.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Communications Conversations

APRIL 18, 2019

It’s a very copycat industry when it comes to social media–and that’s as true in 2019 as it was in 2013 when I wrote that post. Especially given the fact that I’m guessing you have a fairly lean marketing team and you’re probably not using advertising to amplify posts (call it an educated guess).

Social Media 76

Social Media Instagram Media Marketing 76

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? After all, McDonald’s was completely untouched during the ‘horsemeat scandal’ of 2013, despite reporters’ best efforts to dig up dirt. Let’s unpack that a bit more, because as a human, there seems to be something wrong here. Show me the money!

Leadership 71

Leadership Employee Reputation Hotels 71

Mark My Words

OCTOBER 25, 2021

BrewDog, the self-styled punk brewer, displayed some softer edges this week after finding itself on the wrong side of an Advertising Standards Authority (ASA) ruling. At the same time, advertising is increasingly irrelevant. The inevitable happened and the work, created by Uncommon Creative Studio, was banned.

Strategy 60

Strategy Marketing Insurance Insurance 60

Sword and the Script

JANUARY 21, 2017

She uses a series of case studies to illustrate the impact of monitoring and metric can have in shaping a crisis communications response: “Remember the Rutgers University debacle in 2013? The click fraud in online advertising for example, sophisticated and frightening. Marketing Budgets, Planning and Benchmarks for 2017 [UML].

Social Media 60

Social Media Crisis Marketing Media 60

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community.

Financial 52

Financial Conference Agency Resources 52

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Brands have never cared more about content marketing. Don’t believe me?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Where the Fishermen Ain't

OCTOBER 25, 2013

and “What can we learn from communities who have done so?” I believe that looking to open-source and hacker communities gives us the answer. There are at least five imperatives that drive the need for the public relations community to adopt these important precepts. and “What can we learn from communities who have done so?”

Publicity 39

Publicity Wikipedia System Community 39

Solo PR Pro

APRIL 26, 2016

Kellye and Jennifer celebrate the conclusion of Solo PR Summit in 2013. Jennifer began working with me as an intern while in college and continued in her position as Solo PR Pro Community Specialist on a contract basis after graduating. She became my go-to resource for questions on this topic – the student had become the master.

International 40

International Internal Conference Energy 40

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Mark My Words

FEBRUARY 15, 2021

They are connected to the communities their artists speak to around the world. Players with little experience of how the business of their industry worked were asking Jay-Z for advice on contracts and investments so in 2013 he formalised it, launching Roc Nation Sports, mainly representing NFL stars.

Sports 60

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Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Host a community cleanup event or volunteer day with employees and customers. David should leverage the surprise element and not advertise his advantage beforehand. 1 Do Things that Don’t Scale. Create a loyalty program that rewards customers for referrals.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Frederik Vincx

DECEMBER 11, 2015

All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. We put the best knowledge out there and then let our community shape it. The State Of Inbound Marketing 2013 by HubSpot.

How To 60

How To Software System Employee 60

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Community service. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Community service. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

ZudePR

MAY 31, 2015

“Since we don’t advertise as a policy, we can only rely on publishing our ideas and delivering presentations at conferences and workshops and private meetings that help us to build relationships with clients that we hope eventually convert to consulting engagements. “I share to be part of a community.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

MARCH 19, 2015

Next observe how the Fabrica agency for Benetton quickly made use of the same colour scheme in its advertisement celebrating “women against violence” day! Here is a recent example: Look at the black and orange colour scheme in these terrifying images. In 2014 he also published Glow Worms: biased memoirs of a global public relator.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

Next observe how the Fabrica agency for Benetton quickly made use of the same colour scheme in its advertisement celebrating “women against violence” day! Here is a recent example: Look at the black and orange colour scheme in these terrifying images. In 2014 he also published Glow Worms: biased memoirs of a global public relator.

System 40

System Construction Public Affairs Publicity 40

Sword and the Script

DECEMBER 12, 2017

Creating content, social post scheduling, optimizing advertising, designing web pages, and deciding what images to use in your next campaign are just some of the things that these new AI-powered tools are there to help with. The alternative ways to scale marketing is to add headcount or spend more on advertising.

Marketing 128

Marketing Content Marketing Crisis Management Data 128

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 116

Social Media Marketing Media Creativity 116

ImPRessions - Crenshaw Communications

OCTOBER 11, 2016

Who can forget Oreo’s brilliant “dunk in the dark” tweets during the famous Super Bowl blackout of 2013? This has continued to work well for Kenneth Cole, who uses his advertising and social media to make provocative statements like the “Boots on the Ground” campaign at Fashion Week.

Publicity 120

Publicity Twitter Fashion Advertising 120

Sword and the Script

DECEMBER 15, 2020

On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse.

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Marketing Employee Content Marketing Media Training 198