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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. Oreo's famous "Dunk it in the Dark" campaign did just that. became an enduring piece of pop culture.

Examples 104
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Will India See a Rise in Digital PR?

Waxing UnLyrical

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends.

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4 Examples of Fair Use Debates in the Digital World

Cision

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. In 2013, a photographer brought a lawsuit against BuzzFeed for the use of a photo he originally posted in Flickr. But copyright violations can have disastrous consequences.

Examples 120
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The Implications of the Growth of Social News

Cision

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media. Marketers, in turn, advertise in the publication that attracts their desired audience.

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M&A as a Shortcut to Content Marketing Results

Sword and the Script

In 2013 it shuttered after 30 years. At the time, digital advertising was squeezing print publications, but as a long time PR professional, it was a shock to see the company close so suddenly. A few months later, the parent company of a PR technology vendor swooped in and acquired the company out of bankruptcy.

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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer.

Internal 148
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PR and SEO. No Longer a Match Made in Hell.

Ishmael's Corner

Stepping back for a minute, the genius of Google’s advertising model for search lies in allowing companies to be very specific in who they target. Paid search has essentially given Google a license to print money to the tune of about $45 billion in 2014. Now compare securing media coverage to creating an advertisement.

SEO 60