Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In terms of approach, paid and owned allow us to better segment via social media and influencer relations.

Automotive 245

Automotive Resources Consumer Strategy 245

Cision

MARCH 30, 2016

Instagram had a 15-second limit since the platform’s adoption of video in June 2013. Prior to the recent announcement, Instagram had previously let advertisers extend videos to 60 seconds, but now it’s anyone’s game. Billboards, people, advertisements, your friend, your boss. Longer Videos.

Instagram 120

Instagram Video Brand Branding 120

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. In 2013 87% of US companies were already using social media marketing.

Industry 100

Industry Digital PR Training Education 100

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Posted by Microsoft Research on Friday, March 8, 2013. Berger, J., & Milkman, K. doi:10.1509/jmr.10.0353.

Viral 120

Viral Journalism Advertising Advertising 120

PRSay

OCTOBER 17, 2022

A self-proclaimed “elections geek,” she was hired by Collier County in 2013 and now serves as PR officer for Jennifer J. Robertson says she has worked hard to verify social media accounts for the office, so that county residents will know the accounts and the information they provide are credible. In Collier County, Fla.,

Communications 186

Communications Video Social Media Facebook 186

Waxing UnLyrical

MARCH 11, 2013

On CPM : A3 It’s a step above AVE’s as it attempts to look at value & get PR on a level playing field with advertising #measurepr. Richard Bagnall (@richardbagnall) March 5, 2013. measurepr — Richard Bagnall (@richardbagnall) March 5, 2013. CPM IS an advertising metric, comparison WILL be made #measurepr.

Handbook 90

Handbook Comparison Advertising Advertising 90

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. Ad spending on social media has shot up from Rs.94 300 crore (~$48.3M) in FY 2013.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Using Influencers in your Social PR Campaign. Want a million followers on a social media network?

Instagram 158

Instagram Publicity How To Social Media 158

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Lord & Taylor recently settled charges brought by the Federal Trade Commission for running afoul of disclosure rules for a social media campaign on Instagram. Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. Compliance. Overexposure.

Marketing 120

Marketing Advertising Advertising Measurement 120

Cision

JUNE 29, 2015

The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution. Social media has moved from just being platforms to now being publishers.

Comparison 120

Comparison Television Print Social Media 120

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. More than half, or 51% of executive surveyed said the public relations or communications department is “is best suited to oversee an organization’s social media efforts.” .

Survey 60

Survey Social Media Corporate Media 60

Cision

SEPTEMBER 28, 2015

I got some exclusive information before they launched their “find my phone” feature and occasionally get free products for helping to amplify awareness on social media channels (and here – although I mean to use it as an example and not a promotion). ” – Journal of Advertising Research 3.

Marketing 120

Marketing Groups Journalism Social Media 120

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. One example of meeting the needs of social media: The guidance we added last year on how to “quote” emoji.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Shift Communications

OCTOBER 7, 2014

This immediacy brought on by the rise of social media and all things digital has led to real-time marketing (RTM) becoming one of the biggest industry trends in recent years. What social media guru Ekaterina Walter aptly called the “newsfeed mentality” at last month’s FutureM conference lies at the very heart of RTM.

Marketing 138

Marketing Conference Trends Viral 138

Cision

NOVEMBER 24, 2015

Social media has shifted discussions on this topic and last month’s decision on the Digital Millennium Copyright Act made the lines between copyright and fair use even blurrier. In 2013, a photographer brought a lawsuit against BuzzFeed for the use of a photo he originally posted in Flickr.

Examples 120

Examples Viral YouTube Infographics 120

Sword and the Script

JANUARY 21, 2017

She uses a series of case studies to illustrate the impact of monitoring and metric can have in shaping a crisis communications response: “Remember the Rutgers University debacle in 2013? Some of the monitoring tools designed around social media, provide storage for just a few months of data. Give our services a try. Talk to Us!

Social Media 60

Social Media Crisis Marketing Media 60

Communications Conversations

APRIL 18, 2019

What’s Castle Danger doing with their social media? Surely, their social media strategy must be rock-solid to drum up that kind of support! And, to a good extent, Castle Danger does do a nice job with its social channels. 2: Focus a significant portion of your social content strategy on the North Shore.

Social Media 76

Social Media Instagram Media Marketing 76

Cision

NOVEMBER 28, 2016

The Dan Ariely quote above may illustrate that conventional wisdom social media interaction is often wrong, especially on Twitter. Most businesses are segmenting communication to serve the needs of the different targets within social platforms. .” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations.

Twitter 0

Twitter How To Social Media YouTube 0

Remote PR Jobs

SEPTEMBER 25, 2023

So began The Economist’s obituary for Daniel Edelman in January 2013, a sharp eulogy commemorating the life of a public relations giant. Before we answer this question, we must not conflate advertising or marketing with PR. Thoughtful content-marketing paired social media scales. PR, when it hits, scales.

Publicity 100

Publicity Engineering Advertising Advertising 100

Sword and the Script

SEPTEMBER 1, 2020

The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer.

Internal 148

Internal International Tools Software 148

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Q: Do you use any types of social media tools that make it easier for colleagues to share each other’s work?

Mobile 120

Mobile Community Blogging Publicity 120

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Why are mobile visitors less valuable? How big is “significant”?

Newspapers 71

Newspapers Mobile Media Facebook 71

MaccaPR

JULY 23, 2014

In fact, social channels with a laser-focus on visual content are exploding. lnstagram has more than 200 million active monthly users and more than 50 million users have signed up for the social network within the last six months. The brand attitude and graphic feel shine through in these social media photos.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. by Frank Strong. PR Measurement Isn’t Quite the Same.

Measurement 129

Measurement Analytics Tools Survey 129

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Shift Communications

MARCH 10, 2015

August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked. Facebook has made it abundantly clear that for promotional content, brands need to move that content to advertising. Content Marketing Facebook Marketing Social Media Technology'

Facebook 60

Facebook Advertising Advertising Technology 60

Ishmael's Corner

JANUARY 27, 2015

Credit to social media guru Steve Farnsworth who captured the debacle as a case study. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Change : Publications are behaving like PR companies to land a slice of the owned-media pie.

Industry 60

Industry Storytelling Journalism Corporate 60

Beyond PR

FEBRUARY 13, 2018

percent in 2013 and exceeding the numbers for both whites and Hispanics. The traditional media remains highly relevant in reaching African Americans. In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. percent, up from 59.3 society that deserves attention.

Television 72

Television Education Groups Community 72

Sword and the Script

AUGUST 23, 2016

It allowed up to four people to participate in a live video chat and quickly became popular among marketers for its ease of use and integration with social media.”. Having once lost some 200+ posts created over a couple years when a site called Posterous shuttered in 2013, I couldn’t agree more. 2) Experiment with a purpose.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

MARCH 24, 2015

For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most superficial impression of how people behave on the web. The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees.

Content Marketing 60

Content Marketing Measurement Marketing Web 60

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Why are mobile visitors less valuable? How big is “significant”?

Mobile 52

Mobile Media Newspapers Local 52

Mindful Marketing

APRIL 23, 2022

This potential may be even more of a concern in today’s social media infatuated society. True to the show’s name, the 20 episodes now on Netflix were produced in 2013 , nearly a decade ago, giving ‘Old Enough!’ Interestingly, Netflix is now looking to incorporate advertising.

Television 79

Television Film Video Company 79

MaccaPR

NOVEMBER 19, 2014

What was born from this now-lauded “Dove Campaign For Real Beauty” is today’s embrace of female empowerment as a powerful theme in advertising. What Crociata is referring to is Pantene’s 2013 “Labels Against Women” ad from agency BBDO, which examined if gender bias still exists. Always: #LikeaGirl. were facing, but globally.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. What is the ROI of social? Human Resources is uneasy about adopting an employee social media policy. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.)

Marketing 87

Marketing Resources Technology Internal 87

Shift Communications

APRIL 2, 2015

Toward the end of 2013, I realized that I wanted to grow in a different direction. With client permission to access their Analytics account, we have the ability to point to situations where our efforts (be it a media hit, a syndication campaign, a social media campaign, etc) have tangible results –whether it’s web traffic or actual revenue.

Marketing 60

Marketing Data-Driven PR Analytics Training 60