Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. What it means for marketers: Bloggers are “pay for play,” and the more popular the blog, the more you’ll pay.

Media Relations 232

Media Relations Marketing Media Fashion 232

Melissa Agnes

MAY 16, 2015

Download a copy of Karen and Kristin’s Situational Q-Sort Study (2013). Check out Karen’s blog: karenfreberg.com/blog. Check out Kristin’s blog: kcsaling.com. Subscribe and leave us a review on iTunes and/or Stitcher. Subscribe via email. Links to studies mentioned in this podcast.

Crisis 162

Crisis Crisis Management Crisis Communications Study 162

Ishmael's Corner

JUNE 19, 2015

Back in 2012 I posted plans to evolve the blog which included: And I recognize the “look and feel” of the blog desperately needs help, another action on the 2012 to-do list. This exchange with Marsha Collier surfaced in 2013: I’ve had friends tell me that I once I bulldoze the wretched “look and […]. Didn’t happen.

Leadership 60

Leadership Blogging Storytelling Communications 60

Polaris

NOVEMBER 18, 2014

Lee Odden of Top Rank Blog used the conference to launch a series of 4 eBooks on—what else?—content Andy Crestodina of Orbit Media originated the idea of a Conference Year Book for Content Marketing World 2013. Here are 5 brilliant ideas from Content Marketing World held in Cleveland last September. 1: eBook Series by Lee Odden.

Conference 171

Conference eBook Content Marketing Branding 171

Bad Pitch Blog

DECEMBER 31, 2013

3) Fake Personalization: If ANYONE that gets this email actually believes that this salesperson lurks on their blog, and someow wrote this pitch just for them, I am not suprosed. There''s not enough information about what the story is and why I should be interested. Why should I care?

Pitching 60

Pitching Leadership Measurement Company 60

Melissa Agnes

AUGUST 14, 2014

For example, one case study stopped at the year 2012 even though the research was done in 2013 and the case continued to progress through that time. For this, there were some interesting studies and I’ve invited these scholars to share their results with all of us here on The Crisis Intelligence Blog.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Journalistics

FEBRUARY 25, 2013

In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore. Write more of that stuff. What do you think?

Media Relations 52

Media Relations Media Pitching Writing 52

Shift Communications

DECEMBER 22, 2014

Want to see how to do this for your blog? Amidst this barrage of content, Mark Schaefer published a blog on Content Shock. Read more about how in our second most popular blog post of the first quarter. Top 50 Most Overused Words in Press Releases for 2013. Here’s how. Let’s take a look: 1.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Communications Conversations

SEPTEMBER 18, 2015

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. His company has a corporate blog. Dave blogs using LinkedIn’s publisher feature on a regular basis. Numbers, I dare say, he wouldn’t get on his blog these days.

Corporate 60

Corporate Blogging LinkedIn Web 60

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Melissa Agnes

APRIL 16, 2014

A note about HIPAA: The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is essentially medical privacy legislation that, for purposes of this blog, prevents physicians from discussing patients and information about their health. According to Software Advice ‘s 2013 survey of more than 4,500 U.S.

Reputation 199

Reputation Privacy Software Insurance 199

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. His agency focuses on blogging, sales and website pages and eBooks. MGM films staged a telekinetic surprise.

Film 131

Film Viral YouTube eBook 131

Waxing UnLyrical

MARCH 22, 2013

Earlier today I saw a terrific post over at Lisa Gerber ‘s blog by Alan Lemire , on his entrepreneurial journey thus far. Daniel Honigman (@DanielHonigman) March 22, 2013. shonali — Deb Lee (@SohoTechTraing) March 22, 2013. Julia Angelen Zunich (@JulesZunichPR) March 22, 2013.

Branding 110

Branding Brand LinkedIn Facebook 110

Shift Communications

NOVEMBER 24, 2014

The first was our Top 50 Most Overused Words in Press Releases for 2013. Are they things that were coincidental, are they things that were real-time marketing (and thus cannot be relied on to occur again), or are they things that you have control over and thus can revisit or build upon? The second was a Super Bowl ad.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Ishmael's Corner

JANUARY 6, 2015

And they communicated the China news on the corporate blog. The action gave street cred to corporate blogging and owned media as a whole. Of course, millions of blogs already existed when Google published its China post. In short, blogging wasn’t for serious stuff. Not at a press event. Not in a news release.

Corporate 60

Corporate Blogging Google Communications 60

Cision

MARCH 30, 2016

Instagram had a 15-second limit since the platform’s adoption of video in June 2013. In the blog post announcing the news, Instagram points out that the time people spent watching video increased 40 percent in the last six months. Longer Videos. What To Expect Next. Oh boy… get ready for change, folks. Images via Pixabay: 1 , 2.

Instagram 120

Instagram Video Branding Brand 120

Presspage

DECEMBER 2, 2021

Industry recognized certification PressPage has attained an ISO 27001:2013-certification , issued by DEKRA Seal (an independent certification body). Here are some examples of how we’ve implemented this in our work to best support communication professionals: from development and maintenance to software and services.

Software 135

Software Enterprise Data International 135

Shift Communications

OCTOBER 8, 2014

Beyoncé did this last year, surprising everyone as they woke up on December 13, 2013 with a 14-track album that featured a fully directed music video for each track. No marketing plan. No PR outreach leading up to the launch. Just releasing it one random day in December.

Marketing 165

Marketing Radio Video Creativity 165

Practical Law Construction

OCTOBER 12, 2021

Those of you who’ve been following this blog will be aware that I’ve written about adjudication in Ireland multiple times, and had been waiting for what I’d call a “proper” enforcement judgment to discuss. That arrived in the summer with the judgment in Principal Construction Ltd v Beneavin Contractors Ltd.

Construction 98

Construction Meeting Groups Examples 98

Contently - Strategy

JUNE 25, 2024

Here’s a list of the content marketing podcasts and blogs so you can learn from them, too. Content marketing blogs offering advice and tips Check out these content marketing blogs to hone your skills, keep up with current trends, and find strong examples of creative content. Check it out for all things digital marketing.

Content Marketing 52

Content Marketing Blogging Marketing SEO 52

Waxing UnLyrical

JANUARY 22, 2014

In July of 2013, photos still reigned supreme, with Buffer saying photos made up 93% of the most engaging posts on Facebook. This post from Pew in October , though, shows use of video online doubling from 2009 to 2013. He also blogs. He does social media management for KimberMedia and teaches for @bgckids.

Instagram 93

Instagram Video Social Media YouTube 93

Sword and the Script

SEPTEMBER 1, 2020

Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer. Picks from the trade pubs and vendor blogs Here are a few posts that stood out for me in pursuing the PR tech vendor blogs: a. What do you think of the layout and navigation?

International 148

International Internal Tools Software 148

Onclusive

MAY 18, 2017

When analyzing our customer data, we’ve seen owned media (blog content, self-published LinkedIn Pulse articles, etc.) Here’s an example of content from 2013 and 2014 that still drives traffic to our site and garners engagement: PR’s Bottom Line. A version of this post published on the Nasdaq Blog MarketInsite. Live in SF?

Advertising 150

Advertising Advertising LinkedIn Data 150

The Proactive Report

MAY 4, 2015

Facebook is nest at 80%, although that’s down slightly from 2013. Blogging has lost a little ground, but Dr Ganim-Barnes pointed out that blogging is still the best vehicle for though leadership and it’s one of the only social properties owned by the brand.

Social Media 100

Social Media Company Media Study 100

Journalistics

FEBRUARY 10, 2016

I’ve written a lot this past month about how to develop an editorial strategy for your blog – and I’ve shared some additional thoughts about how to create a broader content strategy for all your other channels. Joking aside, I have written about this topic in the past.

Blogging 56

Blogging Strategy Resources Social Media 56

Cision

MAY 8, 2015

Ranked fifth on Forbes’ Top 50 Social Media Power Influencers list in 2013 , he has had work featured in many prominent sites, including The Huffington Post, Social Media Examiner and Mashable. We also post our blog posts on Instagram as well. Up next is Aaron Lee. Our fans LOVED it. Those posts tend to get the most comments.

Mobile 120

Mobile Instagram Social Media Trends 120

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. Of course, many of those texting, tweeting, messaging, blogging, etc., Language and usage always have been evolving.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Sword and the Script

JULY 28, 2020

In 2013 it shuttered after 30 years. Salesforce did a study in 2014 that found the average B2B marketing organization spends $150 to acquire a single email address ( PDF ). click image for higher resolution) An Illustration: Bulldog Reporter The Bulldog Reporter was a long time trade publication for the public relations (PR) community.

Content Marketing 114

Content Marketing Marketing B2B Advertising 114

Communications Conversations

DECEMBER 16, 2014

I’m no tech blogger, so I wasn’t going to blog about the event from that perspective. 21, 2013 that the store had it’s first official full day of business after a national announcement. Albert was shooting video for a Midwest Area blog post about the show interviewing some of the attendees. . It was Nov.

Case Study 131

Case Study Wireless Company Local 131

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Waxing UnLyrical

JANUARY 29, 2013

Beth Kanter (@kanter) January 22, 2013. on what it is about measurement that appeals: A1: I found it fascinating to actually show that your efforts are in fact producing results #measurepr — Rachael Seda (@rachaelseda) January 22, 2013. Beth Kanter (@kanter) January 22, 2013. Beth Kanter (@kanter) January 22, 2013.

Nonprofit 74

Nonprofit Measurement Case Study Social Media 74

Waxing UnLyrical

DECEMBER 13, 2013

I love Shasta’s approach to relationship-building through GFC, and her blog is a terrific read, like this recent post on forgiveness. I wasn’t able to attend in 2013, but I heard rave reviews. Traackr’s The Engagers: 2013 Edition. You should get to know her. Events that will inspire you: 7. Random delights: 10.

Conference 110

Conference Hotels Privacy Resources 110

Cision

SEPTEMBER 28, 2015

. “No matter what age group or country you study, and no matter how actively people use social media — the huge majority of users influence each other face to face rather than through social online channels like blogs and social networks.” ” – Nate Elliott, Forrester. References: 1 Soat, Molly. Interaction.”

Marketing 120

Marketing Groups Journalism Social Media 120

Waxing UnLyrical

FEBRUARY 25, 2013

19 #measurePR chat is on Gorkana’s Measurement Matters blog. Richard Bagnall (@richardbagnall) February 19, 2013. Fleurie Amorette (@FleurieFM) February 19, 2013. Richard’s terrific recap of the Feb. He also created a lovely Storify of the chat. Fleurie, wasn’t it, though?

Handbook 87

Handbook Measurement Analysis Local 87

Cision

APRIL 7, 2016

Now, 63 percent of users (up from 47 percent in 2013) log into their accounts to get the news. Per the social media giant’s blog , the program will be available to publishers of any size, located in any country on April 12. When Facebook first launched, users searched for classmates and dorm room friends. Why the shift?

Facebook 120

Facebook Media Trends Mobile 120

PR in High Definition

MAY 26, 2020

We’ve reprised our ‘comms brain’ – originally contributed to PR Moment in 2013 and 2017, but now for Just.Marketing in the midst of Covid-19. Communications staff are continually having to adapt to new circumstances, tools, platforms and approaches – but Covid-19 has presented a significantly different set of challenges to pivot around!

Skype 96

Skype Mobile Interviews Tools 96

The Proactive Report

SEPTEMBER 25, 2017

That’s a 5% increase from the 2016 report and that figure is double what it was in 2013. And we need to know what they do after they get to the newsroom, blog or website. According to the Reuters Institute for the Study of Journalism’s Digital News Report 2017 , 51% of those surveyed in the U.S. now get news from social media.

Measurement 100

Measurement Analytics Social Media Google 100