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Such dot-connecting points to blogging as one of the best platforms for thought leadership. At the risk of stating the obvious, defining the objectives for a company blog goes a long way toward determining whether a blog truly delivers on the promise of thought leadership. Taking our own advice seems to be working.
According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. What it means for marketers: Bloggers are “pay for play,” and the more popular the blog, the more you’ll pay.
However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.
For example, one case study stopped at the year 2012 even though the research was done in 2013 and the case continued to progress through that time. For this, there were some interesting studies and I’ve invited these scholars to share their results with all of us here on The Crisis Intelligence Blog.
In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore.
Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. Of course, many of those texting, tweeting, messaging, blogging, etc., Language and usage always have been evolving.
A note about HIPAA: The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is essentially medical privacy legislation that, for purposes of this blog, prevents physicians from discussing patients and information about their health. According to Software Advice ‘s 2013 survey of more than 4,500 U.S.
As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.
Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. His company has a corporate blog. Dave blogs using LinkedIn’s publisher feature on a regular basis. Numbers, I dare say, he wouldn’t get on his blog these days.
Full Disclosure: Anyone who knows me has a 0% chance of being surprised that I’m writing this post. Beyoncé did this last year, surprising everyone as they woke up on December 13, 2013 with a 14-track album that featured a fully directed music video for each track. Photo credit: iam.beyonce.com. Beyoncé is doing something right.
In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.
And they communicated the China news on the corporate blog. The action gave street cred to corporate blogging and owned media as a whole. Of course, millions of blogs already existed when Google published its China post. In short, blogging wasn’t for serious stuff. Not at a press event. Not in a news release.
At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it. Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer. What do you think of the layout and navigation?
I’ve written a lot this past month about how to develop an editorial strategy for your blog – and I’ve shared some additional thoughts about how to create a broader content strategy for all your other channels. Joking aside, I have written about this topic in the past.
But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I’d even started a running blog to practice. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. These authors were blogging all the latest information. Truthfully.
When I came home in 2013, I did not have a business model or consultancy practice. My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. So, whenever I saw an enforcement issue in the news that had similarities to my own conduct, I would blog about it. If so, how?
Here’s a list of the content marketing podcasts and blogs so you can learn from them, too. Content marketing blogs offering advice and tips Check out these content marketing blogs to hone your skills, keep up with current trends, and find strong examples of creative content. Check it out for all things digital marketing.
So, once they got to know one another and each’s shared passion for changing the world through what each did best … what else would they do but write a book together? Beth Kanter (@kanter) January 22, 2013. Beth Kanter (@kanter) January 22, 2013. Beth Kanter (@kanter) January 22, 2013. D’uh!
On Martin Luther King Day, a racist Twitter troll harassed Seattle-based Ijeoma Oluo who writes about race, feminism and the arts. When she voiced her opinions about rape jokes (in what she calls The Great Rape Joke Kerfuffle of 2013), she became the target of “a constant barrage of abuse.” And she is no stranger to online trolls.
We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. Why: Social media strategist and author of SMART News: how to write press releases for the digital age Sally Falkow joined us for this month’s (December 3) #measurePR chat. Tuesday, Jan.
The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. Considering the dowdy design, I’m especially appreciative of the growing number of folks who make the time to read the blog. Part of the blog’s growth has come from stockpiling posts over the years.
In essence, Twitter would become a full-fledged blogging platform similar to the feature that LinkedIn rolled out last year. If you recall Facebook’s strategy in 2013 , they rolled out a lot of advertising products to see what worked best. This is probably not the last ad change that you’ll see from Twitter in 2016.
As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.
We have always been proud to have the support of Toni Muzi Falconi whose original blog became PR Conversations, and he then passed the editorship to Judy Gombita, Markus Pirchner and myself. I was brought up to question everything, and was curious as to why an Italian PR guru would write his memoirs in English.
According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. It should be taught along with writing, in all PR classes.
Within the first 30 minutes from the time the bombs went off in the 2013 Boston Marathon Bombings, there were reported to be over 500,000 tweets with the hashtag #bostonmarathon alone. On their website , WINx writes: “This is not your normal law enforcement training event filled with long and often boring presentations.
The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. The print edition went monthly in 2013, and bi-monthly in 2016. Why are public relations degrees so poorly regarded by practice? It works to be fair.
Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writingblog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.
Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.
One of Nathan Gotch’s email newsletter editions caught my eye: Nathan, SEO expert, creator of the Gotch SEO Academy , co-founder/CEO of Rankability , was writing about SEO for a new website, specifically about creating linkable assets. Then 2013 to 2015, I was, my tactics were still very sketchy, but they got a little bit cleaner.
I’ve written a lot this past month about how to develop an editorial strategy for your blog – and I’ve shared some additional thoughts about how to create a broader content strategy for all your other channels. Joking aside, I have written about this topic in the past.
Started in 2013, BuzzSumo is an up-and-coming tool I’ve kept my eye on since the beginning. Only a few months old, My Blog U is gearing up to take the Internet by storm (#MBUstorm that is). Interviews: Become an expert by answering questions in your industry or pose a question to the community for an article you’re writing.
I still remember my first blog post. I started with a blog because at the time I was in a job that just wasn’t challenging me. In the meantime, I wanted to write. The blog was a spot for me to rant. I blogged more often. But, it was really all relegated to two channels–my blog and Twitter.
While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. For example, Ann Wylie influences me on the topic of writing and communication, because I’ve met her (I adore her), she has proved that she owns her craft, and therefore, I trust her.
Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. When she’s not writing you can find her at music festivals, hiking or snowboarding. Steve Farnsworth.
Don''t write one post for all platforms; ensure the sizing and tone of visual content matches each of your channels. According to a PwR 2013 study , 81 percent of journalists are more likely to cover news that includes an image. Social Media Blogging On the Road Pinterest' (@kimgarst) July 18, 2014. Batch Content.
You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. For a fee, the publication will write stories for companies to distribute on the platforms of their choice. Might Fortune write content for Johnson & Johnson to be published on The Huffington Post?
Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. Blog visitors might leave a nasty comment. What is the ROI of social? What if we get sued?
I have a global perspective, having managed a global forecasting team for many years and lived in Saudi Arabia from 2013-2015. I’ve just started a blog, “Reflections” on the site, providing me a place to share my musings. I straddle two worlds: long as an analyst and consultant, and more recently, as a freelance writer.
I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands. @laurenmagenta: I was working full-time at Martha Stewart right out of college.
Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR.
I found the debates between Dr Jon White and I in 2013 difficult but they pushed me to listen, learn and ultimately made me a better President. The candidates have exchanged views via CommsCamp , PRMoment , PRWeek , blogs and Twitter as follows. Drop joining fees and give incentives for those on lower incomes to help diversity.
Just a day after the end of the Boston Marathon in 2013, Adidas sent out an email campaign to promote a clothing line developed in partnership with the Boston Athletic Association and the marathon itself. When she’s not writing you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.
Before reading further about how you can create a corporate sustainability report, take a minute to be inspired by a few reports that represent a variety of industries and employ some of the best practices that will be discussed in this two-part MaccaPR blog post series. General Mills. GNP Company (a client). General Motors.
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