Sword and the Script

MARCH 12, 2024

Lehmann , published their findings in the Marketing Science Institute and the Journal of Marketing by the American Marketing Association. The authors, Kimberly A. Whitler , Ryan Krause , and Donald R. Given this lack of experience and attention, boards have difficulty providing effective governance of the marketing function.’”

Marketing 166

Marketing Survey Study Comparison 166

Stephen Waddington

MAY 19, 2022

You can smell the corporate overreach of an incentivised employee communication campaign to scrub reviews. However, new research set to be published in the journal Management Science suggests that Glassdoor posts are a good early warning sign of a sick culture and corporate bad behaviour.

Corporate 120

Corporate Employee Journalism System 120

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

APRIL 4, 2016

What I want to do with this post is to explore what research has been done that can help content marketers and communication professionals better understand how content goes viral. Posted by Microsoft Research on Friday, March 8, 2013. Journal Of Marketing Research (JMR) , 49 (2), 192-205. Journal Of Marketing , 78 (1), 1-19.

Viral 120

Viral Journalism Advertising Advertising 120

Ishmael's Corner

APRIL 28, 2015

You can see this mentality implied in the introduction to the 2013 State of the Media from Pew reflecting on the previous year. “In The nerve of these organizations to communicate directly to their target audiences. The nerve of these organizations to communicate directly to their target audiences. Can you imagine?

Journalism 60

Journalism Exercises Storytelling Fashion 60

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.” “Serious Sway.”

Marketing 120

Marketing Groups Journalism Social Media 120

Cision

MARCH 29, 2016

If you can conclude anything from the passage above it’s the quality of problems for communication professionals has changed in the last 40 years. Our limits today are of attention rather than of resource, and press releases are one of many different communication channels that you have to deal with. Brutal Honesty.

Retail 120

Retail Pitching Print Writing 120

Journalistics

FEBRUARY 25, 2013

In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore. What do you think?

Media Relations 52

Media Relations Media Pitching Writing 52

Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 148

Internal International Tools Software 148

Cision

MARCH 11, 2016

Yesterday, CEO of Crescenzo Communications Steve Crescenzo kicked off the #RaganDisney Social Media Conference for PR, Marketing & Corporate Communications at Disney World in Orlando, Florida. They launched a six-word story project in 2013 as a way to allow employees to share their Stantec stories with the world.

Social Media 0

Social Media Media Mobile Video 0

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. she holds a master’s degree in arts journalism from Syracuse University’s S.I. If you spot an error, please let us know!

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Stephen Waddington

MARCH 24, 2020

Professor Anne Gregory is the Professor of Corporate Communications, Huddersfield University. Professor Ralph Tench is my co-editor on Exploring PR and Management Communication. He’s the director of research at Leeds Business School and a founder of the European Communication Monitor. Professor Dejan Ver?i?

Public Affairs 94

Public Affairs Travel Conference Journalism 94

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). It is rightly said that PR and journalism are interdependent. 300 crore (~$48.3M) in FY 2013. We republish it with minor edits and updates. Yes, the rupee is 62 against the U.S. reading and traveling.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Cision

MAY 11, 2015

Mercy is a public relations manager at Belle Communications , freelance writer and communications director for the DC chapter of ColorComm. With almost a decade of PR and marketing experience under her belt, Mercy has worked with nonprofit, entertainment and private sector clients. Tell us in our #InnovateNow Hashtag Sweepstakes.

Reddit 120

Reddit Social Media Pitching Comparison 120

PRSay

APRIL 22, 2016

Over the course of the last few years, but specifically at time of launch, our marketing and communications teams created multiple opportunities for our employees and customers to interact and get to know one another. Kate Guess is the Director of Communication for Vermeer Corporation, a global industrial and agricultural equipment company.

Agriculture 90

Agriculture Employee Corporate Training 90

PR Conversations

JANUARY 20, 2015

For example, the Canadian Public Relations Society’s Code of Ethics states that a PR professional “shall deal fairly and honestly with the communications media and the public” and “neither propose nor act to improperly influence the communications media.”. When trust in journalism is broken, everyone loses.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

For example, the Canadian Public Relations Society’s Code of Ethics states that a PR professional “shall deal fairly and honestly with the communications media and the public” and “neither propose nor act to improperly influence the communications media.”. When trust in journalism is broken, everyone loses.

Journalism 40

Journalism Reputation Ethics Corporate 40

Ishmael's Corner

MARCH 22, 2015

Looking at traffic over a 12-month period that covered August 2013 thru July 2014, you can see nine of the top 10 posts for this period were published prior to August 2013 with the vast majority of this recent traffic coming from organic search or what we like to term “earned search:”. But it does require work and time.

Storytelling 60

Storytelling Blogging Corporate SEO 60

Ishmael's Corner

JANUARY 27, 2015

While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

Beyond PR

MAY 23, 2016

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. She also serves as editor-in-chief and publisher of The Columbia Journalism Review. Krolicki won the Reuters Editor of the Year award in 2013.

Media 65

Media Journalism Blogging Resources 65

Bianchi Biz Blog

APRIL 18, 2022

How long have you been in journalism and how did you get started? I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. She’s now a freshman in college and thinking about majoring in communications (despite my warnings).

Meeting 78

Meeting Automotive Media Newspapers 78

Critical Mention

AUGUST 5, 2018

Some of her clients include PayPal and Cox Communications and she has previously guest published for sites including CNN and Mashable. Deirdre Breakenridge is the CEO at Pure Performance Communications. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Steve Farnsworth. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

Wadds Inc.

MAY 19, 2022

You can smell the corporate overreach of an incentivised employee communication campaign to scrub reviews. However, new research set to be published in the journal Management Science suggests that Glassdoor posts are a good early warning sign of a sick culture and corporate bad behaviour.

Corporate 52

Corporate Employee Journalism System 52

PR Conversations

NOVEMBER 20, 2014

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To International Internal 77

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. Over time, I ended up being quoted in the Wall Street Journal, Huffington Post, and have been on CNBC as a subject matter expert, among other media engagements. When I am now contacted by media, it’s usually around current anti-bribery issues.

Interviews 105

Interviews Ethics Government International 105

Buzzstream

MARCH 26, 2025

So I started doing full-time in 2013, but from like 2011 to 2013, I was doing like a lot of gray hat, a lot of, much riskier tactics. Then 2013 to 2015, I was, my tactics were still very sketchy, but they got a little bit cleaner. So it’s understanding, the communication element of this as well for those tier ones.

Brand 62

Brand Branding SEO Data 62

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. Prior to joining fama, Jeff was an account manager at FitzGerald Communications (the same PR firm at which our Founder Christine worked early in her career!)

Marketing 50

Marketing Wireless Software Journalism 50

Shift Communications

APRIL 2, 2015

Toward the end of 2013, I realized that I wanted to grow in a different direction. PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. I spent the first 3.5 years working on the technology PR team.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. For starters, your communications team should start to think like a newsroom. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Journalistics

JANUARY 3, 2016

As both a journalism and PR purist, I was passionate about exploring topics from both sides of the table (a byproduct of my education in PR and Journalism). The list of post ideas shifted from PR/journalism topics, to social media, SEO, demand generation or strategy and planning work – areas I was focused on at the time.

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR 20/20

FEBRUARY 6, 2020

Overview: First started in 2013, This Old Marketing is THE podcast for content marketers. She regularly works with physicists, computer scientists, and architects, but knows how to communicate the complex topic of AI research no matter where you’re at. Where to start: 8/26/2019 You 2.0: Start listening: Podcast website. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Karen Freberg

DECEMBER 30, 2019

Hootsuite (2013 – Present). Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. ” 2) got rejected from three journals for the same reason and 3) got immediately published in PRR, one of our main journals. Honored to still be a #HootAmb.

Social Media 56

Social Media Conference Travel International 56

Norton's Notes

JULY 23, 2015

I have been busy this week at Prohibition HQ, reading this and that, but something that really stood out to me was the interesting annual study on Social Journalism which is conducted each year by Cision and Canterbury Christ Church University. So are journalists are now saying they want to be pitched to on the phone less?

Social Media 28

Social Media Study Media Survey 28

Maxim Behar

JANUARY 18, 2023

Even though this year, I'm now 28 years in business and 15-16 years in journalism before that, this year has been the hardest year to do business at all. Host: Now let's talk about 2013, generally one of the good years that the world was in. All this came true in a bunch. Mostly because of three factors. Maxim: Yes, I know him.

Government 72

Government Education Course Ethics 72

PR Conversations

MAY 24, 2016

In research I undertook among women who entered public relations in the 1970s/1980s (published in Public Relations Review in 2013), one participant stated: I woke up one day and didn’t think I’d been to University – that my mother and father had scrimped and saved – for me to promote toilet cleaner so I decided to move.

Publicity 41

Publicity Agency Study Mobile 41

Flatiron Communications

SEPTEMBER 30, 2015

The deal values Business Insider at $442 million, almost $200 million more than what The Washington Post sold for in 2013 and well above the $315 million AOL paid to acquire The Huffington Post in 2011.” Yes, I’m fully aware of the tension that has long existed between the realms of PR and journalism.

Enterprise 28

Enterprise Comparison Guidelines Software 28