Bianchi Biz Blog

APRIL 18, 2022

I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. I left newspapers in 2013 shortly before T he Plain Dealer in Cleveland started cutting back print publication schedules.

Meeting 78

Meeting Automotive Media Newspapers 78

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? percent in 2013 and exceeding the numbers for both whites and Hispanics. A Connected And Engaged Community.

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Television Education Groups Community 72

Ishmael's Corner

APRIL 28, 2015

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. You can see this mentality implied in the introduction to the 2013 State of the Media from Pew reflecting on the previous year. “In Can you imagine?

Journalism 60

Journalism Exercises Storytelling Fashion 60

5W PR

OCTOBER 26, 2017

I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands. @laurenmagenta: I was working full-time at Martha Stewart right out of college.

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Interviews Instagram Video Creativity 88

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. For starters, your communications team should start to think like a newsroom. Before we called it content marketing, we called it marketing communications.

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Content Marketing Marketing Analytics Resources 52

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. Prior to joining fama, Jeff was an account manager at FitzGerald Communications (the same PR firm at which our Founder Christine worked early in her career!)

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Marketing Wireless Software Journalism 50

Doctor Spin

APRIL 30, 2023

These four models—the press agentry, public information, two-way asymmetrical, and two-way symmetrical—are essential building blocks for crafting comprehensive communication strategies that cater to an organization’s diverse needs. The organisation engages in two-way communication to persuade and establish power structures.

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Publicity eBook Ethics Resources 52

PR Conversations

JANUARY 20, 2015

For example, the Canadian Public Relations Society’s Code of Ethics states that a PR professional “shall deal fairly and honestly with the communications media and the public” and “neither propose nor act to improperly influence the communications media.”. A few days after that, the journalist resigned from his position.

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Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

For example, the Canadian Public Relations Society’s Code of Ethics states that a PR professional “shall deal fairly and honestly with the communications media and the public” and “neither propose nor act to improperly influence the communications media.”. A few days after that, the journalist resigned from his position.

Journalism 40

Journalism Reputation Ethics Corporate 40

5W PR

OCTOBER 26, 2017

I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands. @laurenmagenta: I was working full-time at Martha Stewart right out of college.

Interviews 60

Interviews Instagram Video Creativity 60

PR 20/20

FEBRUARY 6, 2020

Overview: First started in 2013, This Old Marketing is THE podcast for content marketers. She regularly works with physicists, computer scientists, and architects, but knows how to communicate the complex topic of AI research no matter where you’re at. Where to start: 8/26/2019 You 2.0: Start listening: Podcast website. Apple Podcasts.

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Marketing Conference Content Marketing Agency 74

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses.

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Pinterest Writing Interviews Social Media 52

Doctor Spin

DECEMBER 22, 2023

However, contrary to popular belief, there’s no concrete evidence that this incident received national TV coverage or front-page newspaper attention. link] His life and career were the subject of the 2013 documentary “Supermensch: The Legend of Shep Gordon,” directed by Mike Myers. 3 SickThingsUK. The Billboard Incident. In Wikipedia.

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Communications Conversations

JUNE 6, 2019

At the time (2013) it was my favorite show on TV. I find many of my ideas recently coming from two spots: articles I see shared from friends and colleagues on LinkedIn; and stories in the hard-copy newspaper. Formerly Communications Conversations, I renamed it The Talking Points Blog a couple years ago. See where it leads.

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Blogging Analytics Writing Meeting 133

Communications Conversations

JANUARY 26, 2016

Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. Media outreach, at its core, has always been about communicating a message to a key audience, right?

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Media Relations Media Newspapers Print 60

Communications Conversations

JULY 27, 2015

According to a 2013 Pew Internet study , only 46 percent of Americans 65 and older had access to a smart phone and broadband internet in 2013. But, has social media given you information you couldn’t have consumed in a classroom, by reading a book, or by sitting down with a good, old-fashioned newspaper? Rural folks, too.

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Newspapers Education Social Media Comparison 60

Ishmael's Corner

MARCH 10, 2015

It was fitting that Gigaom communicated the news with raw honesty: “Gigaom recently became unable to pay its creditors in full at this time. Ever since Craigslist demolished the newspaper revenue from classified advertising, the publishing industry has been under siege. Anyone can provoke. Gigaom provoked with intelligence.

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Media Construction Newspapers Technology 60

Solo PR Pro

NOVEMBER 15, 2016

Sounding the death knell on a communication tactic is as old as mankind and will likely never change. Today, professional communicators receive an onslaught of messages on how to drive messaging. There seems to be a constant need to validate the up-to- the-moment channel, device, and tactic to communicate with a chosen audience.

Communications 40

Communications Newspapers Television Radio 40

Mark My Words

SEPTEMBER 4, 2015

To use Robert Thompson’s words: “Rebekah will lead a great team at News UK into the digital future, while maximising the influence and reach of our newspapers, which remain the most informative and successful in Britain and beyond”…blah blah blah. Or does PR itself need to change to keep up with new ecologies of communication?

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Newspapers Print Twitter Instagram 60

David PR Group

JANUARY 21, 2016

My main consideration was to teach the technique of getting you quoted in the stories being written by mainstream media reporters at newspapers, magazines, and in broadcast stories on radio and television. When I first invented newsjacking, I focused on the idea of getting your ideas into news stories.

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Television Corporate Infographics Radio 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Radio, direct mail and personal letters are considered as part of advertising. .”

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Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Radio, direct mail and personal letters are considered as part of advertising. .”

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

SEPTEMBER 10, 2015

From this story, and many others, I acquired my learning that PR is about something bigger, something delivered in your actions, your living and doing as much as your next newspaper clipping. Now, I would call this role as managing Brand Character. What’s the best career decision you ever made? Which talent would you most like to have?

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Film Creativity Newspapers Internal 40

Flatiron Communications

JANUARY 12, 2017

What’s more, the exploitation of new communications tools and dynamics by less-than-scrupulous actors has dire implications for the public relations industry, a profession already mired with detractors. I mean did it even matter that nearly every newspaper in the country published full-throated condemnations of Mr. Trump?

Journalism 28

Journalism Guidelines Government Training 28