PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. Writing in AP style means they’re speaking the language of the people they are pitching.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

MARCH 29, 2016

. – Richard Toohey, writing in Public Relations Quarterly , Fall 1972. If you can conclude anything from the passage above it’s the quality of problems for communication professionals has changed in the last 40 years. Yet one problem remains evergreen: how to best communicate our message to our publics.

Retail 120

Retail Pitching Print Writing 120

PRSay

APRIL 11, 2018

In professional sports, winning often depends upon how well a team can communicate. Here are three communications narratives that will likely persist throughout the season: Managing with analytics. From a communications standpoint, this story is hardly unusual. Strategizing when the game on the line is integral to winning.

Analytics 90

Analytics Communications Trends Sports 90

Shift Communications

OCTOBER 8, 2014

Full Disclosure: Anyone who knows me has a 0% chance of being surprised that I’m writing this post. Beyoncé did this last year, surprising everyone as they woke up on December 13, 2013 with a 14-track album that featured a fully directed music video for each track. Photo credit: iam.beyonce.com. Beyoncé is doing something right.

Marketing 165

Marketing Radio Video Creativity 165

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut. but removed the backlink (boo!). (It’s

SEO 165

SEO Content Marketing Marketing Software 165

Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 148

Internal International Tools Software 148

Cision

MARCH 24, 2016

To immerse itself further in America’s fine wine, spirits and artisanal food scene, New York-based integrated communications firm Colangelo & Partners recently opened its first satellite office in the Bay Area, led by account executive Juliana Colangelo. Is traditional PR still central to your integrated communication strategy?

Local 120

Local Agency Policies Travel 120

Cision

APRIL 21, 2015

On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. Want the video creation tips and best practices you need?

Video 120

Video Branding Brand Trends 120

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Posted by Microsoft Research on Friday, March 8, 2013. Viral Content Is Shared at the Point of Consumption.

Viral 120

Viral Journalism Advertising Advertising 120

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. .” 2013: SHIFT Branded Coffee Shops. Of course, this is an April Fool’s joke.

Employee 60

Employee Data-Driven PR Communications Software 60

Cision

JANUARY 11, 2016

In 2016, Twitter may make some changes that impact how marketers and communication professionals are able to use the platform. If you recall Facebook’s strategy in 2013 , they rolled out a lot of advertising products to see what worked best. What’s the big takeaway for communication professionals and marketers?

Twitter 72

Twitter Advertising Advertising Reddit 72

The Resolution Blog

AUGUST 11, 2015

Getting a journalist to then write and publish something positive and "on message" remains as tough as it ever was. Of course, you can't write the headline for the journalist, but your story pitch should hopefully make use of the target keyword in headline and body copy as compelling as possible. The hard part starts now.

SEO 120

SEO Comparison Handbook Google 120

Waxing UnLyrical

MAY 23, 2019

Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging. How does a nonprofit properly communicate with these wonder-people? This is the start of building a real community. Of course, you will be communicating on social media.

Communications 68

Communications Nonprofit Training Community 68

Sword and the Script

MARCH 31, 2020

All this got me to thinking about an old statistic out of Forrester Research that’s been kicking around content marketing since 2013: “Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a salesperson.”

Content Marketing 137

Content Marketing Marketing Advertising Advertising 137

Cision

SEPTEMBER 1, 2015

This gives invaluable data to PR professionals, since they can target communication by demographics, attitudes and interests, and also analyze message impact by audience. Anthropologists more or less agree that writing originated through pictures. A 2013 Piqora study found that pins have a half life of 3.5

Measurement 120

Measurement Trends Analytics Data 120

Polaris

FEBRUARY 11, 2015

On Martin Luther King Day, a racist Twitter troll harassed Seattle-based Ijeoma Oluo who writes about race, feminism and the arts. When she voiced her opinions about rape jokes (in what she calls The Great Rape Joke Kerfuffle of 2013), she became the target of “a constant barrage of abuse.” And she is no stranger to online trolls.

Policies 100

Policies Construction Twitter Writing 100

Stephen Waddington

SEPTEMBER 29, 2021

Press releases are well understood in organisations and used as a general-purpose form of communication. But please understand that the press release is not the answer to every communication question. The print edition went monthly in 2013, and bi-monthly in 2016. They act as a common, corporate language. It works to be fair.

Industry 153

Industry Publicity Agency Community 153

Ishmael's Corner

JANUARY 6, 2015

And they communicated the China news on the corporate blog. ” Still, corporations remained leery of the concept, leaving blogging to those wacky guys in marketing to write about new vegan dishes in the company cafeteria. Not at a press event. Not in a news release. In short, blogging wasn’t for serious stuff. I don’t think so.

Corporate 60

Corporate Blogging Google Communications 60

Cision

JULY 1, 2015

one January morning in 2013. Or maybe one about the time a manager insisted that you return to the office at midnight to add footnotes that no one ever mentioned to a memo that you didn’t write. Not so long ago, the world of communication and media relations was both widely misunderstood and seriously undervalued.

Wireless 120

Wireless Hotels Conference Engineering 120

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Jeremy is also a nationally syndicated journalist and writes for Huffington Post. The visual nature of television may be serving as a buffer to the greater decline faced by print media.

Comparison 120

Comparison Television Print Social Media 120

PR Conversations

OCTOBER 19, 2014

I was brought up to question everything, and was curious as to why an Italian PR guru would write his memoirs in English. Does an Italian communicate more effectively with another? She is currently writing her fourth book, the second title in a new eight-part series called ‘Searching for Nonno’. Is it easier?

Automotive 97

Automotive eBook Exercises Writing 97

The Proactive Report

AUGUST 5, 2016

And this way, the PR industry becomes a partner in communicating truthful and factual information.” It should be taught along with writing, in all PR classes. In our “always-on” world of constant communication, attention is the scarcest and most valuable commodity. Tom Foremski, Publisher of Silicon Valley Watcher.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Even though this is a well-known idiom, every time I hear or see it I picture the proverbial tire hitting asphalt. I love a good idiom.

Creativity 101

Creativity Storytelling LinkedIn Conference 101

Ishmael's Corner

MARCH 22, 2015

Looking at traffic over a 12-month period that covered August 2013 thru July 2014, you can see nine of the top 10 posts for this period were published prior to August 2013 with the vast majority of this recent traffic coming from organic search or what we like to term “earned search:”. Or write about it.

Storytelling 60

Storytelling Blogging Corporate SEO 60

Cision

SEPTEMBER 10, 2015

Right now, the biggest focus is on writing and presenting content for mobile consumption. As of 2013, 3 percent of the U.S. The FCC is investing in providing access to communities that do not have broadband. If a flaw does make it through the processes, their communication and PR teams might have more notice.

Trends 120

Trends Mobile Web System 120

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Anything is possible now.

Financial 98

Financial Conference Agency Resources 98

Cision

JUNE 22, 2015

Unlike U2, she doesn’t write all of her songs. The writing and co-writing credits on Rihanna’s albums are a venerable “who’s who” in the music industry: Kanye West, Sia, Justin Timberlake, Nicki Minaj, Jay-Z, Timbaland and even Paul McCartney. Facebook is the U2 of social networks.

Instagram 120

Instagram Fashion Sports Pinterest 120

Critical Mention

AUGUST 5, 2018

Some of her clients include PayPal and Cox Communications and she has previously guest published for sites including CNN and Mashable. Deirdre Breakenridge is the CEO at Pure Performance Communications. When she’s not writing you can find her at music festivals, hiking or snowboarding. Steve Farnsworth. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

Melissa Agnes

APRIL 4, 2016

Within the first 30 minutes from the time the bombs went off in the 2013 Boston Marathon Bombings, there were reported to be over 500,000 tweets with the hashtag #bostonmarathon alone. Helping law enforcement be exceptional crisis communicators in this 21st century. That’s half a million tweets containing this one hashtag.

Crisis 100

Crisis Crisis Management Video Conference 100

Bianchi Biz Blog

APRIL 18, 2022

When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek. I didn’t write any of them, and in most cases, my edits were minimal.

Meeting 78

Meeting Automotive Media Newspapers 78

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I was just enjoying the opportunity to write and speak about my experiences.

Interviews 105

Interviews Ethics Government Internal 105

Waxing UnLyrical

FEBRUARY 4, 2013

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. For example, Ann Wylie influences me on the topic of writing and communication, because I’ve met her (I adore her), she has proved that she owns her craft, and therefore, I trust her.

Community 85

Community Nonprofit Twitter Measurement 85

Ishmael's Corner

JANUARY 27, 2015

For a fee, the publication will write stories for companies to distribute on the platforms of their choice. Might Fortune write content for Johnson & Johnson to be published on The Huffington Post? On June 20, 2013, The Wall Street Journal tried its hand at BuzzFeed storytelling. That would be rich. Can you say non-sequitur?

Industry 60

Industry Storytelling Journalism Corporate 60

Critical Mention

JUNE 29, 2018

Just a day after the end of the Boston Marathon in 2013, Adidas sent out an email campaign to promote a clothing line developed in partnership with the Boston Athletic Association and the marathon itself. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Crisis 68

Crisis Customer Service Video Financial 68

MaccaPR

OCTOBER 3, 2016

A communications tool that’s growing in popularity and complexity, corporate sustainability reports are more than just a public relations tool – they’re becoming mandatory in some countries, while also being demanded by stakeholders who ask for transparency from companies they choose to support. But they’re so much more.

Corporate 71

Corporate Report Survey Government 71

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? percent in 2013 and exceeding the numbers for both whites and Hispanics. A Connected And Engaged Community.

Television 72

Television Education Groups Community 72