Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. brand in consumer perception,” a feat which took half the time it has taken other crisis-stricken major brands.

Crisis 120

Crisis Branding Brand Crisis Communications 120

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. A social influencer will often use a product photo, trademarked brand or corporate logo, or product photos in the content they generate. Intellectual Property.

Marketing 120

Marketing Advertising Advertising Measurement 120

ReimaginePR

APRIL 18, 2015

He took home $19 million in 2013. Think, as well, of the positive publicity in a time of extreme consumer skepticism towards banks,” Oates wrote. Thing is, some of their people don’t feel that valued. Some struggle to make ends meet. Not the CEO though. This equates to an hourly raise about $4.71

Company 120

Company Banking Employee Corporate 120

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The news industry is faced with a conundrum of how to balance the importance of news with the interest it will generate from its consumer base. Want more insight on the top media trends and events?

Comparison 120

Comparison Television Print Social Media 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” One of the great examples of crisis/not crisis was the 2013 hacking of Burger King’s Twitter account by a McDonald’s fan.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Stephen Waddington

SEPTEMBER 29, 2021

They act as a common, corporate language. The print edition went monthly in 2013, and bi-monthly in 2016. It enables corporations to insert messages into the public conversation and has contributed to a breakdown of democratic process. Thousands of these documents are published every day on newswires and websites.

Industry 153

Industry Publicity Agency Community 153

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 Furthermore, multimedia content is critical, but hard to manage, and we are often stuck using our corporate WordPress site to post our news. times greater than he did in 1948. Make a note; we aren’t going back to the donkey (sorry donkey). What about social?

Media 79

Media Analytics Technology Corporate 79

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. On June 20, 2013, The Wall Street Journal tried its hand at BuzzFeed storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

5W PR

NOVEMBER 23, 2021

Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

AUGUST 5, 2014

Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. Consumer oriented PR should have an even easier time taking these measurements. PR Measurement Isn’t Quite the Same. 5 PR Metrics Categories for Organizing Measurement.

Measurement 129

Measurement Analytics Tools Survey 129

PR Conversations

JULY 24, 2014

billion US) in sales in 2013. Jiamin Ren’s post for PR Conversations is based on her submitted capstone paper for the New York University master’s degree program in Public Relations and Corporate Communications. A hybrid model of communication and new field of PR practice related to the global art market. 2] Shen Fu’en ???

Marketing 87

Marketing Video Communications Reputation 87

PRSay

MAY 6, 2016

With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. He develops communication strategies that grow relationships. Ken has more than 20 years of experience in public relations.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Doctor Spin

JANUARY 19, 2024

2013, May 3). corporate myth that only a few people in any organisation deserve (or are capable of knowing and understanding) the “big picture.” 2013, May 3). The recruits, seasoned by their previous experiences, pushed through their limits. At the 30th pushup, the instructor decided to end the exercise. 1 Silfwer, J.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Brands have never cared more about content marketing. Don’t believe me? Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. How about the communication for your next corporate event? In the earlier example, maybe one or two people are enough to test a new media outreach workflow for your corporate event.

How To 60

How To Software System Employee 60

PR Conversations

MARCH 19, 2015

In the current landscape, each day consumes (and exhausts) the next. The selfie as self-expression. ” This “self expression” thought came to both of us halfway through two, intense hours of conversation, although the selfie metaphor is entirely Ewen’s construct. The power of the image.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

In the current landscape, each day consumes (and exhausts) the next. The selfie as self-expression. ” This “self expression” thought came to both of us halfway through two, intense hours of conversation, although the selfie metaphor is entirely Ewen’s construct. The power of the image.

System 40

System Construction Public Affairs Publicity 40

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. There’s even a new US business structure based on CSR, the B corporation. Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

Cision

MAY 2, 2016

adults use mobile to consume news. Distributed content is consumed on Facebook through Instant Articles, on Twitter through Twitter Cards, on Snapchat through Stories, Google through Accelerated Mobile Pages and News (in a roundabout way), on LinkedIn through long-form posts, on Tumblr and others. .” Twitter Cards. Conclusion.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Studies continuously show that earned forms of media are the most trusted ways for a brand to reach consumers.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Contently - Strategy

FEBRUARY 1, 2019

That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent. ” Think about how often celebrities are “cancelled” today because someone rooted around in their Twitter archive and found problematic messages from 2013.

YouTube 112

YouTube Instagram Ethics Film 112

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

5W PR

AUGUST 27, 2018

A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. By 2013, more passengers were flying Delta than any other airline.

Company 87

Company Airlines Print Government 87

MaccaPR

JULY 10, 2014

The humor in the Safety Dance clip comes not from punch lines, but from the unexpected joy and collaborative energy of top-flight dancers and singers working way, way outside most corporations’ comfort zones. Vastly funnier and more entertaining are these 2013 Delta video out takes. Delta Airlines’ Video Outtakes.

Travel 89

Travel Airlines Hotels Marketing 89

David PR Group

JULY 13, 2016

Simmons works for Nielsen Holdings which purchased Harris Interactive in 2013.) Harris surveys consumers, asking them to rate companies across six key dimensions: 1) products and services, 2) emotional appeal, 3) social responsibility, 4) workplace environment, 5) financial performance, and 6) vision and leadership. Sign petitions?

Reputation 40

Reputation Measurement How To Survey 40

ZudePR

MAY 31, 2015

I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. “I launched All Things IC consultancy in 2013 because readers kept asking if I could translate my free articles into work they could pay for. “I share to be part of a community. ” #29: David Meerman Scott (Boston).

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

SEPTEMBER 14, 2015

ICON Global CEO Elijah Shaw (left), a Los Angeles-based corporate security and personal protection expert whose clients have included Usher, Prince and Naomi Campbell, adds his own counsel. The brands didn’t want to say to their consumers - wear our shoes or our watch and you’ll be a runner-up. asks Hutton. #7 You just can’t!”.

Branding 48

Branding Brand Crisis Social Media 48

Mark My Words

DECEMBER 29, 2015

Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited. The trouble is, for PR this has been a troubling pill to swallow. Authenticity is not doing PR. PR can’t polish a turd.

Journalism 60

Journalism Wikipedia Film Interviews 60

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. I think consumers expect and are demanding the brands they support to have a position, and this can be uncharted territory for some brands.

Marketing 198

Marketing Employee Content Marketing Media Training 198

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. 3) Emotional connection with customers. “I

Social Media 116

Social Media Marketing Media Creativity 116

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September. It then launched a D&I training program for employees and joined the Human Rights Campaign’s Corporate Equality Index, which evaluates companies for LGBT-friendly policies.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September. It then launched a D&I training program for employees and joined the Human Rights Campaign’s Corporate Equality Index, which evaluates companies for LGBT-friendly policies.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. Customer service reps should be incentivized not by the volume of complaints they handle, getting customers off the phone quickly and efficiently, but by the number of complaints they actually resolve to the satisfaction of consumers.

Reputation 130

Reputation Viral Employee Customer Service 130