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The Implications of the Growth of Social News

Cision

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media. Consequently, more publications are integrating visuals into their news.

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The Two Most Effective Media Relations Tactics for 2013

Journalistics

It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). Start thinking about the news events that create an opportunity for you to comment.

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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

The New York Times printed the article in full. The print edition went monthly in 2013, and bi-monthly in 2016. It has displaced responsibility for carbon emissions from industry to the consumer for more than two decades. Publicists and agencies focused solely on the media exaggerate the issue. It works to be fair.

Industry 153
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The Present & Future Tech Trends PRs Should Prepare For

Cision

As of 2013, 3 percent of the U.S. Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence. Once it becomes part of mainstream manufacturing and fulfillment, 3D printing will change medicine, manufacturing and consumer packaged goods in ways we can only roughly glimpse now.

Trends 120
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A call to revisit RSS

Stephen Waddington

A fix for the newsfeed The key difference between an RSS feed and an algorithm driven newsfeed such as Google+, Facebook, LinkedIn or Twitter, is that you are completely in control of the content that you consume. It’s as close to a traditional print product or newsstand as is possible to find on the web.

Web 68
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How to Boost PR Campaigns With Social Data

Beyond PR

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data 70
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7 Inspiring Brand Marketing Campaigns Designed to Change the World

MaccaPR

In 2013, the Betty Crocker brand of baking and consumer packaged foods went to the Pride festival to celebrate all families - with cupcakes, of course. From film to print and a digital hub, the “I WILL WHAT I WANT” campaign shows Misty and other inspiring female athletes tuning out society’s prejudices to reach their dreams.

Brand 48