Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. peaked in 2013, at 242 million units sold. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. If you’ve got some viral posts, then you’re ready for that “ebook.”.

eBook 108

eBook Infographics Pinterest How To 108

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” One of the great examples of crisis/not crisis was the 2013 hacking of Burger King’s Twitter account by a McDonald’s fan.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Barokas

FEBRUARY 3, 2020

These annual occasions give companies the opportunity to reinforce key brand attributes, show their personality, create viral buzz—and hopefully have a little fun along the way. The instigator of chuckles, deep belly laughs and viral buzz. Here are a few that have proven to work: Infuse Your Campaign with Comedy. Capture Your Audience.

Viral 78

Viral Transportation Hotels Travel 78

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. Guest Post by Josh Lyon. For the most part, brands use it well. Watch out for #fails.

Social Media 91

Social Media Media Viral Tools 91

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. The C&C Philosophy: Tom Martin spearheaded the notion of cornerstones and cobblestones at the inaugural Solo PR Conference in 2013. You won’t get coverage by simply including a video here and an image there.

eBook 70

eBook Viral Conference Content Marketing 70

prTini

SEPTEMBER 24, 2014

Trying new tools for the short free trail week is more often than not confusing and time-consuming. Started in 2013, BuzzSumo is an up-and-coming tool I’ve kept my eye on since the beginning. Viral Content Buzz. Viral Content Buzz is a crowdsourcing tool to generate organic social shares. BuzzSumo Pro.

Tools 72

Tools Viral Engineering Comparison 72

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. Let’s face it.

Marketing 40

Marketing Viral Fashion Product Launch 40

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

MaccaPR

SEPTEMBER 14, 2015

Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?

Brand 48

Brand Branding Crisis Social Media 48

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. The Viral Customer Complaint. Those viral customer complaints are almost quaint in light of today’s environment. The good news is that “viral” customer service works both ways. The Security Breach.

Reputation 130

Reputation Viral Employee Customer Service 130