Polaris

JANUARY 17, 2015

Not as any kind of marketing tool. In fact, Chipotle is no stranger to interesting branded content. In 2013 they launched “ The Scarecrow ” to critical acclaim. Content marketing lessons for smaller brands. Create intelligent marketing. If you need help developing a content strategy, get in touch.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Polaris

NOVEMBER 18, 2014

Increasingly, marketing-savvy conference goers are showing up at events armed with plans to create awareness and build their brands. Here are 5 brilliant ideas from Content Marketing World held in Cleveland last September. Here are 5 brilliant ideas from Content Marketing World held in Cleveland last September.

Conference 171

Conference eBook Content Marketing Brand 171

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

ImPRessions - Crenshaw Communications

MAY 7, 2020

It’s also a great platform for relationship-building for anyone in public relations or content marketing. Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge.

Retail 245

Retail Twitter Real Estate Trends 245

The Proactive Report

JULY 4, 2014

Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. The more we see content we don’t care for and find intrusive, the less we’ll use Facebook. Content Marketing Social Media Marketing Tips ads algorithm facebook News Feed' 626 793 4911.

Facebook 226

Facebook Analytics Video Advertising 226

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Web 60

Shift Communications

DECEMBER 22, 2014

The Role of PR in the Coming Content Marketing Collapse. As the New Year came and went, content marketing strategies were ramped up by businesses and brands all over the place. Amidst this barrage of content, Mark Schaefer published a blog on Content Shock. Marketing Analyst. Tori Sabourin.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer. households (56%) owned a TV.

Content Marketing 60

Content Marketing Marketing Television Film 60

Polaris

NOVEMBER 20, 2014

Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. Content Marketing' “The idea is to give kids not only the tools to build the things that they can imagine, but to also imagine the world that they can build,” says Mullick.

Storytelling 199

Storytelling Reddit Video Creativity 199

Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Blab was sort of a middle ground between Periscope (single-user video) and Google Hangouts (multiple users),” reported Matt McGee , in a news piece for Marketing Land. “It

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. What content can you create that will become one of those 12, and how can you make sure your product or service is the end result? Until then, no one cares. The Networking Model.

How To 120

How To Marketing YouTube Study 120

Sword and the Script

JUNE 26, 2018

While that’s not nearly as large as other segments of marketing spend (TV advertising is ~$70 billion ), podcasts continue to grow, slowly but steadily. In turn, this has opened what is perhaps the final market for attention: my hypothesis is that podcasts are different because the listening audience truly pays attention.

Marketing 108

Marketing B2B Interviews Content Marketing 108

Contently - Strategy

JUNE 25, 2024

Other content marketers and writers are out there doing what they do best: creating and sharing content about their craft that inspires, entertains, and teaches. Here’s a list of the content marketing podcasts and blogs so you can learn from them, too. Check it out for all things digital marketing.

Content Marketing 52

Content Marketing Blogging Marketing SEO 52

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Contently - Strategy

AUGUST 21, 2024

Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. This marks a significant change from the morning and midweek peaks that dominated CoSchedule’s earlier research from 2013, 2014, 2016, and 2019. appeared first on Contently.

Social Media 69

Social Media Media Real Estate Analysis 69

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. ContentAdore’s goal is to increase web traffic and leads through valuable content marketing strategies.

Film 131

Film Viral YouTube eBook 131

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Viral Content Has a Distinctive (Extended) Distribution. What Makes Online Content Viral?

Viral 120

Viral Journalism Advertising Advertising 120

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

APRIL 21, 2015

Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. For PR and marketing communications, online video programming is a great way to get your message out and build your audience. How can you produce video for different marketing channels (desktop, mobile)? Best Practices Featured Content Marketing video'

Video 120

Video Brand Branding Trends 120

Waxing UnLyrical

MARCH 21, 2014

More than $19M online donations were processed on #GivingTuesday in 2013. Content really does rule. Because of that, content marketing is a huge crowd funding tactic that demonstrates success. Sixty-one percent of our campaigns that have raised funds use content marketing as part of their campaigns.

Nonprofit 103

Nonprofit Infographics Community Content Marketing 103

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. In 2013 87% of US companies were already using social media marketing. In 2013 87% of US companies were already using social media marketing. We’re now at 89%.

Industry 100

Industry Digital PR Training Education 100

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy.

Mobile 120

Mobile Community Blogging Publicity 120

Waxing UnLyrical

JANUARY 13, 2014

Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing. Mark Schaefer offers insight into the future of content marketing and what you need to know to be prepared for the future.

Content Marketing 85

Content Marketing Resources Pitching Web 85

Cision

MAY 2, 2016

What this media consumption shift caused is a shift in how publishers view content marketing. Termed “distributed content” ( a term coined by BuzzFeed ), this is a strategy of content distribution that no longer relies on native websites to host and distribute content. Twitter Cards.

Mobile 120

Mobile LinkedIn Facebook Google 120

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR in High Definition

MAY 26, 2020

We’ve reprised our ‘comms brain’ – originally contributed to PR Moment in 2013 and 2017, but now for Just.Marketing in the midst of Covid-19. What has been the biggest change to the way you approach your role during the lockdown?

Skype 96

Skype Mobile Interviews Tools 96

Remote PR Jobs

SEPTEMBER 25, 2023

So began The Economist’s obituary for Daniel Edelman in January 2013, a sharp eulogy commemorating the life of a public relations giant. Before we answer this question, we must not conflate advertising or marketing with PR. In grossly simplified terms, marketing creates a platform for sales. PR, when it hits, scales.

Publicity 100

Publicity Engineering Advertising Advertising 100

Buzzstream

JANUARY 17, 2018

Creating valuable evergreen content is hard. In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. It takes dedication, time, and commitment to creating content that will take the target audience from Point A to Point B.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Today, there are enough analytical tools today to avoid wasting half of the marketing spend. Eight-five percent of marketers said the pressure to demonstrate business value had increased this year over the previous year.

Measurement 129

Measurement Analytics Tools Survey 129

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.

Social Media 60

Social Media Crisis Marketing Media 60

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Click here for our free content marketing white paper! . As of 2013, 3 percent of the U.S.

Trends 120

Trends Mobile Web System 120

Cision

OCTOBER 12, 2015

What this means to you is that you will no longer see the number of times that people have shared your content on Twitter. This might seem like an innocuous announcement, but it could be a huge disruptor for content, marketing and communication plans everywhere. And most people trust reviews quite a bit.

Twitter 120

Twitter Measurement Reddit Data 120

ISEBOX

MARCH 3, 2016

Rise above mediocrity by focusing on the cornerstones and cobblestones of great content. The C&C Philosophy: Tom Martin spearheaded the notion of cornerstones and cobblestones at the inaugural Solo PR Conference in 2013. These are the labor, cost and time intensive efforts that can’t be produced frequently, in practice.

eBook 70

eBook Viral Conference Content Marketing 70

PR 20/20

MAY 22, 2018

Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive. That world may be fictional, but doublethink is real—and it’s destroying your content creation efforts. That requires a sincere commitment from content marketers everywhere to raise their game. Plagiarisma.

Content Marketing 79

Content Marketing Writing Tools eBook 79

Sword and the Script

DECEMBER 29, 2015

12 Content Marketing Lessons Learned in 12 Years of Blogging via @toprank. This summary of a 40-minute documentary picked out some of best ideas some brands are using for effective content marketing. To the best of my knowledge, it’s the first (and only) documentary on content marketing. Top 5 Posts of 2015.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60