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If you’re like me, you probably greet articles about contentvirality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.
“Contentmarketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in contentmarketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that contentmarketing is about to take a big leap—thanks to a few key factors.
The video quickly went viral, racking up over 1 million views the first day alone. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. ContentMarketing' And the impact on Caine was nothing short of astounding.
In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. This video quickly went viral and has more than 40 million views on YouTube. MGM films staged a telekinetic surprise.
According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. What content can you create that will become one of those 12, and how can you make sure your product or service is the end result? This is exemplified in the rise of bloggers, influencers, and viral videos.
peaked in 2013, at 242 million units sold. If you’ve got some viral posts, then you’re ready for that “ebook.”. Designing an infographic is an excellent way of making your viral written content more popular and lifting up your posts that performed poorly. Neil Patel is one of the biggest contentmarketers online today.
Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, ContentMarketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s For this, I apologize.
These days, we need to be considering how we’re going to take our content and power it up to viral status. Rise above mediocrity by focusing on the cornerstones and cobblestones of great content. The theory goes that cornerstones are your foundational content pieces – a multimedia press release, whitepaper, ebook and the like.
Started in 2013, BuzzSumo is an up-and-coming tool I’ve kept my eye on since the beginning. Their easy to use interface is brilliantly engineered to make content analysis and promotion a science. Ann Smarty created this tool to help contentmarketers, bloggers, PR pros and influencers collaborate to create and promote content.
Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.
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