Remove 2013 Remove Corporate Remove Creativity
article thumbnail

“Social Media Crisis” and Other Buzzwords that Need to Go

Melissa Agnes

Anyone who takes my graduate Strategic Communications course learns that leverage, one of the most overused words in Corporate America , is banned from use in all class projects. In Fall 2013, the department rebranded the existing PR/social media course, PR2.0, the first of its kind, along with being creative or inventive?

article thumbnail

How to Create an Online Newsroom That Journalists Love

Rock the Status Quo

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. Have you given it enough TLC… or is it a snoozefest of corporate-speak with minimal value? But what about your online newsroom? And when they need a well-packaged story?

How To 242
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Corporate America Looks to PR for Digital and Social

The Proactive Report

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013. Study by The Creative Group.). More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity.

Corporate 100
article thumbnail

Corporate America Looks to PR for Digital and Social

The Proactive Report

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013. Study by The Creative Group.). More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity.

Corporate 100
article thumbnail

Corporate America Looks to PR for Digital and Social

The Proactive Report

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013. Study by The Creative Group.). More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity.

Corporate 100
article thumbnail

Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

creative agency. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Later that year he launched The Imagination Foundation with a mission to find, foster and fund creativity and entrepreneurship in kids. If you need help finding and telling your corporate story, get in touch. Find your story.

article thumbnail

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh,