Stephen Waddington

JUNE 6, 2020

Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. Reputation Management was published in 2019 long before the COVID-19 crisis but it is nonetheless a timely book. Buy it for your boss.

Reputation 153

Reputation Financial Case Study Banking 153

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. But don’t imagine that he was simply a corporate shill for big oil. Some things never change.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. Oreo's famous "Dunk it in the Dark" campaign did just that.

Examples 104

Examples How To Product Launch Print 104

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. This is something PR practitioners know well through crisis communications but truly applies to all areas of public relations.

Automotive 245

Automotive Resources Consumer Strategy 245

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Social Media Corporate Media 60

Stephen Waddington

SEPTEMBER 29, 2021

They act as a common, corporate language. But as we’ve seen during the COVID-19 pandemic, professional communications can help support crisis, innovation, change, productivity, and life itself. Even during a crisis response work needs to be planned and scheduled. The print edition went monthly in 2013, and bi-monthly in 2016.

Industry 153

Industry Publicity Agency Community 153

Critical Mention

AUGUST 7, 2020

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer.

Technology 125

Technology Television Analytics Radio 125

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. It’s a corporate anti-bribery training video about my experience, narrated by a former FBI agent.

Interviews 105

Interviews Ethics Government International 105

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. Communicating During a Crisis.

Conference 80

Conference Healthcare Marketing Crisis 80

prTini

JUNE 24, 2016

The attacks on Paris and in Orlando quickly became a social crisis. We wanted to be sensitive to the crisis happening around us, and we needed to act fast—but at time of the Paris attacks, there was no formal protocol or process in place. Geben’s (New) Social Crisis Protocol. The Need to Mobilize Quickly.

Crisis 37

Crisis Mobile Social Media Comparison 37

Sword and the Script

DECEMBER 29, 2015

Several high-profile crisis PR cases this year demonstrated why corporations tend to favor fiction over reality when it comes to spokespeople. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. Prevent a PR crisis with a single tweet. The classics as a source. Here’s one such case. Content marketing is PR.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. Brainstorm contingency and crisis management plans. Why do we need a blog? Sound familiar?

Marketing 87

Marketing Resources Technology Internal 87

PRSay

MAY 6, 2016

With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. Crisis communications. At The PowerStation | Communications, he directs: Strategic program development and management.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Maxim Behar

JANUARY 18, 2023

They don't remember hyperinflation, they don't remember the hard winters, they don't even remember the crisis of 2008-2009. These are my colleagues, we make a huge effort to train them on corporate standards, on attitude to work, on attitude to customers. In general, after the 2008 crisis. Never, on any occasion.

Government 72

Government Education Course Ethics 72

Flatiron Communications

AUGUST 11, 2015

Over the years, the paid wires services – yes, they’re still a thing — have all had to endure the periodic PR crisis involving the inadvertent distribution of a fallacious news release. stock traders teamed with Ukrainian-based computer hackers to gain access to corporate press releases to trade on news before it was public.

Pharmaceuticals 28

Pharmaceuticals Data System Policies 28

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). How about the communication for your next corporate event? Now that we’re talking about money: corporate blogging doesn’t just improve your skills. Get professional help.

How To 60

How To Software System Employee 60

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today!

Media Relations 120

Media Relations Trends Media Corporate 120

PRSay

DECEMBER 19, 2018

There was Papa John’s apology and subsequent corporate shakeup after founder John Schnatter uttered a racial slur on a conference call. in an article for Strategies & Tactics about how corporate leaders can effectively atone for their mistakes. There was Shaun White’s apology for wearing an offensive Halloween costume.

Trends 112

Trends Crisis Corporate Course 112

Contently - Strategy

FEBRUARY 1, 2019

That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent. ” Think about how often celebrities are “cancelled” today because someone rooted around in their Twitter archive and found problematic messages from 2013.

YouTube 112

YouTube Instagram Ethics Film 112

Cision

MAY 2, 2016

“If publishers should be having an “ existential crisis ” over Facebook Instant articles, Apple News could be even more life-threatening.” Twitter Advertising (@TwitterAds) November 8, 2013. Linkedin Corporate Publishing Playbook from LinkedIn. Apple News. ” – Owen Williams writing for TNW. Twitter Cards.

Mobile 120

Mobile LinkedIn Facebook Google 120

5W PR

AUGUST 27, 2018

By 2013, more passengers were flying Delta than any other airline. Delta stumbled, filing for bankruptcy amid headlines of union issues and disgruntled customers. Delta trimmed the fat, cut its costs while improving its fleet, and unleashed a series of PR campaigns to get people choosing Delta once again.

Company 87

Company Airlines Print Government 87

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ZudePR

MAY 31, 2015

That means my best crisis comms advice and experience can’t be fully disclosed as some of it has helped clients avoid a crisis and therefore talking too much about it risks actually bringing it out into greater prominence!” They still need me to do it well, better and to reduce the risk of mistakes.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

SEPTEMBER 14, 2015

Our public relations world promptly erupted with crisis advice, recommending what Subway - which had featured the now self-admitted molester in some 300 ads over 15 years - should have done after it learned that the face of its brand had committed acts which guarantee that its $5 foot-long will forever be associated with a pedophile. “I

Brand 48

Brand Branding Crisis Social Media 48

Mark My Words

MARCH 29, 2021

The former Royal’s first foray into the corporate world has seen him take up the role of chief impact officer at Silicon Valley coaching firm BetterUp, while also sitting alongside Rupert Murdoch’s daughter-in-law on a commission aiming to fight “misinformation”. The Telegraph Jobs appear to be like buses for Prince Harry. billion. “The

Corporate 60

Corporate Interviews Community Newspapers 60

Sword and the Script

DECEMBER 15, 2020

Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. 2021 will be a year in which both internal and external (corporate and PR) communications will have to continue to rethink and reinvent how they set to accomplish their goals.”.

Marketing 198

Marketing Employee Content Marketing Media Training 198

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. It then launched a D&I training program for employees and joined the Human Rights Campaign’s Corporate Equality Index, which evaluates companies for LGBT-friendly policies.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. It then launched a D&I training program for employees and joined the Human Rights Campaign’s Corporate Equality Index, which evaluates companies for LGBT-friendly policies.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

A sudden crisis can be an externally driven event that is entirely unpredictable, like the death of a chief executive or an accident by a business partner. Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E.

Reputation 130

Reputation Viral Employee Customer Service 130

Flatiron Communications

JANUARY 12, 2017

2016 was the year when the currents that have slowly eroded the tenuous relationship between journalists and PR pros coalesced to create an existential crisis that may not be easily remedied. Miley Cyrus’s Twerky PR Ploy (August 2013). State-Run Media…In Indiana (January 2015). A Fourth Estate No More (August 2014).

Journalism 28

Journalism Guidelines Government Training 28